Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Generic
Paul Lumen

Paul Lumen

Country Brand Manager
Hyderabad

Summary

Detail-oriented team player with strong strategic & organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.

10 years in Retail/Supply Chain & Brand Management

Overview

10
10
years of professional experience
3
3
Languages

Work History

Country Brand Manager

Decathlon Sports India Pvt Ltd
12.2018 - Current

Responsible for internal ,external & final customer purchase path , optimize the business & supply chain for India through import/inland channel.

In-store Customer Experience : End to End Concept

Define future strategies

  • Incorporating long-term ambitions on Made in India Project.
  • Active sourcing of prospective suppliers.
  • Formalize strategy on the production & setting up a clear trajectory of the Development and Launch.
  • Diversify Portfolio & Formalize a business plan for the next 5years.
  • Collaborate with Sport Brands and Omni Merchandisers : Validating their CAD plans & Business needs on Visual Merchandising ( Adapting concept changes)
  • In-store Customer Journey Responsible : Window Merchandising / Visual Merchandising / Retail Shop Showroom Concepts..
  • ROI ( PNL Management)
  • Work with IT to launch New Tools for the BU.

I optimize the supply chain for India.

  • Multiple supplier management and ensuring we secure a cost competitive edge as I play Buyer in my purchasing portfolio
  • Liaison with China & France team on better collaboration to reduce lead time & cost
  • Monthly Forecast and Piloting for better raw material & component planning at the factory
  • I ensure 100% availability of my A codes & an optimum supply of all references.
  • Work on recommended fixture list for new store openings based on the realized analysis of store size(sqm) - To ensure the ordering process is streamlined
  • To work towards profitable, productive and efficient supply chain which in-turn may bring in more external customers (Like :Africa, Europe, South Eastern countries etc) for future export to their countries.

IMPACT : Over all 65Cr +

MII Project :Empowering India(2021-2023)

- Year on Year Procurement : Impacting the bottomline by 40Cr

- Opened 50% Decathlon Stores in India & Reducing Store Opening cost by 60%

- Cut Lead-time by half

- Reduced Transport cost by 60%

- Free Cash Flow Impact on Warehouse Storage by 40% - 50%

- Introduced Sustainability in manufacturing (Material, Packaging , Transport)

- Opened opportunity for other brands to initiate their Made in India Project

Cross-functional :

  • The brand, production, warehouse & store teams : Define the playbook where all teams work seamlessly towards the BU strategy
  • Liaison with China & France
  • Define & Formalize all SOP's for better transactions between my customers.
  • Build /Develop a PAN INDIA Catalog & Ensure an optimum supply.
  • Store opening process - To create an analysis of the sales area and provide the recommended range of fixtures to the new store project based on their mass plan + Range choice.

Product Owner

Decathlon Sports India Pvt Ltd
01.2024 - Current
  • Additional Resp : In process of bringing the Electronic Shelf Labels to Decathlon Retail
  • Managed stakeholder expectations effectively throughout the entire product development process.
  • Enhanced user experience, resulting in increased customer satisfaction.
  • Led cross-functional teams to deliver high-quality products on time and within budget constraints.
  • Analyzed competitive landscapes to identify market opportunities, informing strategic business decisions.
  • Reduced production costs through strategic supplier negotiations and process improvements.
  • Streamlined the product development process for faster time-to-market and improved efficiency.
  • Prioritized roadmap in order to achieve product goals and metrics.
  • Coordinated project planning and execution with team members and team leads.

Supply Chain Manager

Decathlon Sports India Pvt Ltd
11.2017 - 12.2018
  • Oversaw demand planning, purchasing, and logistics.
  • Built supplier relationships to mitigate risk and establish effective purchasing arrangements with indirect and logistics customers.
  • Collaborated with internal teams to improve outputs to meet demand and supply requirements, ensuring inventory integrity targets for finished goods.
  • Established inventory targets, stock level, and risk mitigation targets and managed flexibility strategy to optimize inventory.
  • Streamlined shipping and receiving operations to reduce errors and improve customer satisfaction.
  • Tracked and monitored purchase orders, deliveries and invoicing to verify accuracy and compliance.
  • Implemented inventory-management strategies to maximize availability and decrease waste.
  • Streamlined inventory management processes to reduce supply chain costs and improve efficiency.
  • Devised and maintained an up-to-date database of supplier and vendor performance metrics.
  • Integrated financial and operation plans with strategic objectives to deliver improved results to boost customer satisfaction, profitability, and working capital.

IMPACT:

Recovery : 3Cr

Good Inventory & Reduction of Scrapping by 50%

Sales/Department Manager(Retail)

Decathlon Sport India Pvt Ltd
08.2015 - 11.2017
  • Handled customer relations issues, enabling quick resolution, and client satisfaction.
  • Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
  • Established and cultivated solid business relationships with new or existing customers.
  • Attended industry shows, conventions, and other meetings with primary mission of expanding market opportunities.
  • Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
  • Closed lucrative sales deals using strong negotiation and persuasion skills.

IMPACT :

- Introduced new concept of selling by sport category to increase visibility & conversion - By 40%

- Initiated customer engagement within the catchment - Active 240 cyclists group

Education

Bachelor of Technology - Electronics & Communication Engineering

Christu Jyothi Institute of Technology & Science

Intermediate - Mathematics/Physics/Chemistry

Little Flower Junior College

School -

St. Patrick's

Skills

Retail Customer Journey Experience

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Accomplishments


  • Pioneered & Accomplished the Made in India Project - Retail Fixtures.
  • Opened over 50% Decathlon India Stores
  • Defining Retail concepts towards customer acquisition/retention/conversion
  • Yearly on Year Procurement & New Store Openings ( 50% saving)
  • Cut Leadtime & Warehouse holding ( Less than 50%)
  • Resolved Stock Ageing by introducing FIFO for Warehouse tasks(IT)
  • Streamlined Process on Product Development / Quality Control/ Supply
  • Community Engagement at Retail(Acquisition - Active Users)
  • Commercial Actions impacting sales(topline) / S+ (Margin)

Languages

English
Bilingual or Proficient (C2)
Hindi
Advanced (C1)
Telugu
Paul LumenCountry Brand Manager