Hi, I’m
Pavan Babu Gandla
WHITEFIELD ,ABHYADHAMA ROAD
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins
Summary
Database engineer with extensive expertise in data manipulation and software integration. Proven experience in managing development, design, and delivery of database solutions in fast-paced environments. Skilled in project management, communication, and implementing machine learning principles to enhance data analysis and warehousing. Committed to delivering innovative solutions that meet complex business needs and drive organizational success.
Overview
13
years of professional experience
15
Certificate
Work History
HCLTech
Head Data Engineer, Web Infrastructure & Technology
05.2021 - 01.2025
Job overview
- As a Head Data Engineer on the Marketing Technology team, you will help deploy and maintain scalable combinations of people, process, and technology that ensure best practices in campaign planning / execution, lead generation, segmentation, and data management.
Cognizant
Tech Project Manager
01.2021 - 01.2025
Job overview
- Leading the design, estimation, and conversion of technical solutions aligning with customer requirements while engaging with various data system owners to grasp data intricacies at a granular level.
- Executing medium to complex data analysis using SQL/NOSQL for data collection, analyzing data to derive insights, and assessing business impact.
- Developing and implementing processes for monitoring model performance and data accuracy, collaborating within IBQA teams, and providing analytics insights to QA Directors.
- Translating business requirements into a technical design Providing guidance to the rest of the team to deliver the solution.
- Performing customization and configuration of out-of-the-box solutions Translating business requirements from the Data Owner and Data Office (including data policy requirements) into target data model, both logical and physical, and designing how to implement such data policies and data quality controls.
- Acting as a customer interface Supervising offshore developer work Parsing out development tasks.Assembling the outputs of the development task.
- Providing oversight on complex data issues, structuring solutions, and driving effective resolutions, while supporting WCR IBQA to stay updated on regulatory changes and industry news.
- Assisting in Voice of the Employee (VOE) initiatives and diversity and inclusion efforts, educating customers on CDP capabilities and the power of digital marketing.
- Building data models and search patterns in Adobe AJO, understanding its correlation with AEP, and integrating Adobe Experience Cloud Solutions.
FreelancerWHITEFIELD ,ABHYADHAMA ROAD
Freelance Consultant
01.2019 - 06.2023
Job overview
- Managed multiple projects simultaneously, ensuring timely completion within budget constraints.
- Collaborated with stakeholders to define project scope, objectives, and deliverables.
- Conducted A/B testing on various elements, optimizing messaging and campaign results.
- Implemented automated testing techniques to enhance product quality and system performance.
- Maintained accurate records of customer interactions and feedback for continuous improvement.
- Directed collection and analysis of samples to monitor radioactivity levels effectively.
- Set specific goals for projects to measure progress and evaluate end results.
- Analyzed user testing data to identify opportunities for product enhancements.
QuEST Global Engineering Services Private Limited
Senior Lead Engineer - Analytics
03.2020 - 06.2020
Job overview
- Implemented, configured, and customized Adobe Analytics, Adobe Experience Platform (AEP), Google Analytics 4, and Adobe Launch for various clients.
- Developed and managed effective tagging strategies using Google Tag Manager and Adobe Launch to capture critical data points.
- Leveraged AEP to create unified customer profiles and deliver personalized experiences across platforms.
- Created and maintained dashboards and reports in Looker Studio, Tableau, and Power BI to visualize performance metrics and insights.
- Utilized technical expertise to develop automated and actionable solutions aligned with customers' marketing objectives, helping them cultivate their online marketing and increase efficiency.
- Employed knowledge of data analytics and predictive and statistical modeling techniques to develop smart, integrated, research-based proposals, enhancing Banking Clients' reputation with customers as a consultant and partner.
EY
Senior Associate Analyst
03.2019 - 03.2020
Job overview
- Contributed to strategic system development in advanced analytics and modeling, using Agile and Scrum methodologies.
- Provided expertise in tag management, including tool selection and implementation.
- Collaborated with technical teams to design solutions using data platforms and cloud technologies.
- Demonstrated deep understanding of data privacy laws and ethical standards.
- Utilized product management techniques for requirements gathering and prioritization.
- Communicated complex concepts effectively to diverse stakeholders through data storytelling.
Uohmac
Manager - Product Analytics and Marketing Manager
02.2015 - 03.2019
Job overview
- Directed all aspects of software component creation and maintenance, excluding applications.
- Led discussions with stakeholders to design large-scale software systems meeting business needs.
- Determined software structure, design, and scope using appropriate programming languages.
- Developed and implemented software design and testing frameworks, ensuring compliance with requirements.
- Provided guidance on issue resolution during programming and software design.
- Ensured projects were completed on time by prioritizing resources effectively.
- Led production deployment and acceptance handoff of software solutions.
- Mentored junior engineers and enforced privacy and security controls in software frameworks.
- Acted as a subject matter expert, enhancing organizational systems and services based on industry knowledge.
- Co-created and implemented product strategies and roadmaps for Adobe products in client environments.
- Identified and developed use cases for improving personalization and experience across channels.
CTKSoft
Analytics Manager
12.2011 - 08.2015
Job overview
- Cultivated Agency relationships for optimized media strategies, programmatic buying, and Test & Learn experiments.
- Managed A/B and multivariate testing projects and established methodology with the team.
- Trained analysts in analytics best practices and drove continuous improvement in methodologies.
- Supported teams in making data-driven decisions for business optimization.
- Utilized data and product analytics to support pricing strategies.
- Managed implementation and maintenance of web analytics tools.
- Built websites using Wordpress and provided guidance to stakeholders on data analytics capabilities and contributed to strategic initiatives.
- Demonstrated expertise in strategy consulting, data analytics, and marketing analytics.
- Developed SQL queries for complex relational databases.
- Familiar with marketing and web technologies like Google Analytics, Optimizely, and Salesforce.
- Conducted Marketing Performance Analysis, leading A/B tests and optimizing campaign effectiveness.
- Collaborated cross-functionally to drive revenue growth and cost efficiencies.
Education
AICTE & UGC Board
Bachelor of Engineering from Computer Science & Engineering
07.2011
University Overview
GPA: 68%
Sri Chaithnya Junior
Intermediate
07.2007
University Overview
GPA: 68.3%
SSC
University Overview
GPA: 69%
Skills
- Strategic Project Management
- Program Management
- Delivery Excellence
- Global Stakeholder Engagement
- Client Engagements
- Proof of Concept
- AEM
- Technical Leadership
- Data Consulting
- Strategy Consulting
- Product Management
- Google Tag Management
- Digital Transformation
- Agile Methodologies
- Scrum Methodologies
- Adobe Customer Journey Analytics
- CCPA Compliance
- GDPR Compliance
- Data Governance
- Security Protocols
- Vendor Management
- Customer Journey Analytics
- Solution Architecture
- Data Modelling
- Big Data Analytics
- People Management
- Leadership
- Training & Development
- Knowledge Sharing
- Digital Analytics
- CDP
- Business Analysis
- Business Intelligence
- Data Analysis
- Data Visualization
- Project Management
- AI
- Machine Learning
- Generative AI
- Model Building
- Adobe Analytics
- Google Analytics
- Adobe Target
- Adobe Audience Manager
- AEP
- Adobe Journey Optimizer
- Adobe Experience Platform
- Tealium Audience Stream
- Tealium IQ
- Adobe DTM
- Adobe Launch
- GTM
- Adobe Report Builder
- Adobe Workspace
- Google Data Studio
- Tableau
- Java Script
- JQuery
- Data modeling
- SQL querying
- Data integration
- Effective communication
- Regulatory compliance
- ETL development
- Big data processing
- API development
- Machine learning
- Performance tuning
- Data pipeline design
- Big data technologies
- Technology leadership work streams
- Query optimization
- SQL and databases
- Data analysis
- Data management
- Campaign execution
- Project management
- Stakeholder engagement
- A/B testing
- Attention to detail
- Technical documentation
- A/B testing methods
- Cloud testing experience
Certification
- Adobe Certified Professional - RTCDP, CDP, Analytics, CJA
- Adobe Master Certified - RTCDP, CDP, Analytics, CJA
- Adobe Real-Time CDP Master Certified
- Business Practitioner Certified - CDP, Analytics
- GCP Certified Master
- Microsoft Certified - Azure Fundamentals
- Diploma in Selenium & Java
- Adobe Realtime CDP Business Practitioner
- Adobe Certified Expert - Adobe Real Time CDP
- GA4 Certified
- Generative AI for Managers Certified by PMP
Timeline
Head Data Engineer, Web Infrastructure & Technology
HCLTech
05.2021 - 01.2025
Tech Project Manager
Cognizant
01.2021 - 01.2025
Senior Lead Engineer - Analytics
QuEST Global Engineering Services Private Limited
03.2020 - 06.2020
Senior Associate Analyst
EY
03.2019 - 03.2020
Freelance Consultant
Freelancer
01.2019 - 06.2023
Manager - Product Analytics and Marketing Manager
Uohmac
02.2015 - 03.2019
Analytics Manager
CTKSoft
12.2011 - 08.2015
AICTE & UGC Board
Bachelor of Engineering from Computer Science & Engineering
Sri Chaithnya Junior
Intermediate
SSC
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Clients Handled
29
Methodology
Agile
Global Markets
- EMEA
- AUS
- US
- UK
- Japan
Profile Summary - Summary
Results-driven professional poised to revolutionize consulting, senior management, and analytics realms, with expertise spanning customer data platforms, data engineering, and techno-functional project management. Pursuing C level positions to lead transformative initiatives and propel organizations toward unprecedented success.
References
References available upon request.
Leadership Experience
13, Apple
Projects Handled
18
Clients Handled
29
Methodology
Agile
Global Markets
- EMEA
- AUS
- US
- UK
- Japan
Profile Summary - Summary
Results-driven professional poised to revolutionize consulting, senior management, and analytics realms, with expertise spanning customer data platforms, data engineering, and techno-functional project management. Pursuing C level positions to lead transformative initiatives and propel organizations toward unprecedented success.
References
References available upon request.
Leadership Experience
13, Apple
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