Pavan Nemali

• Director in the field of performance marketing, I possess a proven track record of driving impactful strategies and delivering exceptional results
• With a comprehensive understanding of the digital landscape and deep expertise in performance-driven campaigns, I have consistently achieved outstanding growth and ROI for renowned companies
• I thrive in fast-paced environments, excel at leading high-performing teams, and possess a passion for leveraging data- driven insights to optimize marketing initiatives
• Lead a team of performance marketers responsible for developing and executing multi-channel digital marketing campaigns to drive user acquisition, engagement, and revenue growth
• Oversee the development of data-driven strategies, leveraging advanced analytics and attribution models to optimize performance across various marketing channels
• Strong leadership skills with a demonstrated ability to build and motivate high-performing teams, foster collaboration, and drive results.

Responsible for formulating and implementing comprehensive digital marketing strategies in alignment with company/brand-wide goals. Lead and guide a team of digital marketing experts, fostering growth and achievement through coaching and mentorship. Supervise diverse digital marketing channels across paid advertising. Collaborate seamlessly with cross-functional teams. Leverage data-driven insights to pinpoint trends, opportunities, and optimization prospects across all digital campaigns. Regularly assess and interpret key performance indicators (KPIs) to gauge campaign efficacy, delivering timely reports to senior management. Efficiently manage and refine paid advertising initiatives, encompassing PPC and display campaigns, to attain superior ROI and conversion rates. Remain abreast of industry trends and emerging digital marketing technologies to ensure the organization's sustained prominence in online marketing landscapes. Skillfully manage the digital marketing budget, optimizing resource allocation for maximal outcomes.

• Year 5 months)
• Brand and Performance Strategy Across Digital Channels
• Mentoring the Campaign Manager's
• Handling Google Search Google Display and YouTube Campaigns
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• Media Buying and Planning
• Helping New Team Members in Streamlining there work flow across campaign management
• Participating in Client Pitches and Approach Strategy for Brand Launches.

• Collaborating with clients and/or creative leads to define effective digital marketing strategies forclients, including social media, online advertising, CPC and remarketing campaigns, etc
• Effectively managing team in the ongoing implementation of the strategy, with support from othercreative and/or web development team members as necessary
• Devising and implementing both strategic and tactical digital marketing plans
• Creating and implementing integrated digital marketing campaigns as planned; managing socialmarketing strategies
• Supervising website metrics to foresee trends and keep tabs on traffic; designing campaigns topromote products
• Helping in developing the tactical digital marketing strategy relevant to various client business models
• Overseeing the entire marketing deliverable cycle including initial planning, implementation,monitoring, optimization, analysis and reporting
• Interacting with clients via conference calls, E-Mail and face-to-face meetings to facilitate clientdeliverable and marketing meetings; managing, growing, and mentoring the digital marketing team tomeet expectations for clients
• Providing analysis of results and optimization ideas to Account teams in order to grow accounts andimprove client goal; overseeing marketing accounts against KPIs
• Ensuring that team deliverables and client documentation is spot on, following internal documentationprocesses and approval process; working directly with accounts team to help facilitate client meetingsand provide online marketing expertise as needed
• Maintaining an understanding of industry trends and providing relevant insights to teams as to howthey might affect client accounts

• Digital Marketing Planning, Implementation, Strategy
• Campaign Strategy Planning and Implementation
• PPC Campaign Management
• Management Reports and Campaign End Client Presentations
• Split testing of campaigns across multiple advert groups
• Potential Keyword Strategy Planning
• Identifying and implementing strategies for increasing site traffic through paid search
• Top-to-bottom management of paid search campaigns; generating ranking reports, conducting siteaudits, handling client concerns, etc
• Website effectiveness analysis, SEM strategy and solution development
• Transforming campaign goals to actionable SEM
• Creating, launching, managing and optimizing PPC campaigns
• Tracking, analyzing and providing performance reports and recommendations to clients and partners
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• Market research, seasonal trend analysis and, tracking paths and traffic patterns in order to determine
• ROI on marketing efforts.

• Digital Marketing Planning, Implementation, Strategy
• Campaign Strategy Planning and Implementation
• PPC Campaign Management
• Management Reports and Campaign End Client Presentations
• Split testing of campaigns across multiple advert groups
• Potential Keyword Strategy Planning
• Identifying and implementing strategies for increasing site traffic through paid search
• Top-to-bottom management of paid search campaigns; generating ranking reports, conducting siteaudits, handling client concerns, etc
• Website effectiveness analysis, SEM strategy and solution development
• Transforming campaign goals to actionable SEM
• Creating, launching, managing and optimizing PPC campaigns
• Tracking, analyzing and providing performance reports and recommendations to clients and partners
• Market research, seasonal trend analysis and, tracking paths and traffic patterns in order to determine
• ROI on marketing efforts.

• Campaign Strategy Planning and Implementation
• PPC Campaign Management
• Management Reports and Campaign End Client Presentations
• Split testing of campaigns across multiple advert groups
• Potential Keyword Strategy Planning
• Identifying and implementing strategies for increasing site traffic through paid search
• Top-to-bottom management of paid search campaigns; generating ranking reports, conducting site audits, handling client concerns, etc
• Website effectiveness analysis, SEM strategy and solution development
• Transforming campaign goals to actionable SEM
• Creating, launching, managing and optimizing PPC campaigns
• Tracking, analyzing and providing performance reports and recommendations to clients and partners
• Market research, seasonal trend analysis and, tracking paths and traffic patterns in order to determine
• ROI on marketing efforts.

• Planning and Implementation of Vavia campaigns and their own brain child product
• DiscountPandit.co.in
• Day to day optimization for Discountpandit.com campaign on Google
• Client reporting and handled a team of 3 SEM executives
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• Client presentations and pitching for new accounts.

• Search Engine Marketing
• Fareportal, Managed PPC campaigns for one of the Fare Portal brand www.cheapoair.com across all Search
• Engines
• Manage cheapoair campaigns across US, UK, Australia & Canada
• Marketing - Grade2

• Identifying and implementing strategies for increasing site traffic through paid search
• Overall paid search campaign strategy and implementation
• Management of client media-spend budgets, keyword list-management
• Researching keywords using Google and Other keyword generation tools
• Using web tools to track site traffic, rankings
• Generate ad copy & assisting in layout of web pages(LPO) when required
• Continually monitoring search rankings to increase traffic and sales
• Analyzing website strategies and translating qualitative data into recommendations and tactics for
• Revising the strategies
• Research, identify and establish partnerships with contextual networks for interactive placement
• Top-to-bottom management of paid search campaigns; generating ranking reports, conducting siteaudits, handling client concerns, etc.

• Identifying and implementing strategies for increasing site traffic through organic & paid search
• Overall paid search campaign strategy and implementation
• Management of client media-spend budgets, keyword list-management
• Researching keywords using Google, Word Tracker and Other keyword generation tools
• Using web tools to track site traffic, rankings, and ultimately sales
• Researching and resolving HTML code and content, link architecture and navigation issues
• Generate ad copy & assisting in layout of web pages(LPO) when required
• Continually monitoring organic search rankings to increase traffic and sales
• Analyzing website strategies and translating qualitative data into recommendations and tactics forrevising the strategies
• Creating and reviewing regular sales reports for various online sites and promotions
• Research, identify and establish partnerships with contextual networks for interactive placement
• Top-to-bottom management of paid search campaigns; generating ranking reports, conducting siteaudits, handling client concerns, etc.

• B2 Band
• Vertical: Media and Entertainment
• Process: Yahoo! Online Search Engine Marketing (SEM)
• Team: Creative Management Support.