Pavan P
Senior Digital Marketing Manager
bangalore
Summary
Results-driven Digital Marketing Strategist with 10+ years of experience and an MBA, specializing in SEO, paid media, and growth strategy. Proven ability to lead teams, optimize campaigns, and build high-impact digital presence for both in-house projects and diverse clients. Adept at translating business goals into scalable marketing strategies that drive brand visibility, lead generation, and revenue growth. Strong communicator with a collaborative mindset and a passion for continuous learning and innovation in the digital space.
Overview
12
12
years of professional experience
6
6
years of post-secondary education
Work History
Senior Digital Marketing Consultant
BYTEHARVEST SERVICES
12.2020 - Current
- Strategized and led end-to-end digital marketing initiatives for in-house and client campaigns, with a strong focus on SEO and paid advertising.
- Managed and optimized Google Ads, Meta, LinkedIn, and Twitter campaigns to drive targeted traffic and ROI.
- Directed a cross-functional digital marketing team, ensuring alignment with strategic goals and performance KPIs.
- Conducted in-depth market and competitor research to inform campaign strategy and content planning.
- Executed A/B testing to improve ad creatives, landing page performance, and overall conversion rates.
- Enhanced website visibility through technical and on-page SEO best practices, resulting in improved organic search rankings.
Franchisee Manager
BYTEHARVEST SERVICES
12.2020 - 12.2023
- Delivered advanced training in all areas of Digital Marketing, upskilling students for industry roles.
- Facilitated hands-on learning through real-time case studies, projects, and capstone initiatives to support career development.
- Oversaw end-to-end operations of the HSR Branch for Digital Academy 360, ensuring smooth franchise management and performance.
Senior Program Developer
MDMH Services Pvt. Ltd.
11.2015 - 11.2020
- Led development and execution of client acquisition and growth strategies focused on revenue and customer satisfaction.
- Designed and implemented initiatives to enhance customer experience and brand loyalty.
- Managed digital marketing campaigns for both in-house and client projects.
- Architected and developed an enterprise CRM solution, Lead Management System.
Program Analyst
Cognizant Technology Solutions
10.2013 - 10.2015
- Worked as a developer for Group Benefits (Line of Business).
- Application components Coding using a test-driven approach.
- Provided knowledge and individual mentoring to team members as and when needed.
Education
Bachelor of Engineering - Information Science And Engineering
PES Institute of Technology
Bengaluru, India 08.2009 - 06.2013
Master of Business Administration -
Bangalore University
06.2017 - 05.2019
Skills
PHP
JavaScript
Java
HTML & CSS
Social Media Marketing
SEO
WordPress
Google Adwords
Google Analytics
Digital marketing strategy
Pay-per-click advertising
Interests
Long Drives
Photography
Cricket
Gaming
Timeline
Senior Digital Marketing Consultant
BYTEHARVEST SERVICES
12.2020 - Current
Franchisee Manager
BYTEHARVEST SERVICES
12.2020 - 12.2023
Master of Business Administration -
Bangalore University
06.2017 - 05.2019
Senior Program Developer
MDMH Services Pvt. Ltd.
11.2015 - 11.2020
Program Analyst
Cognizant Technology Solutions
10.2013 - 10.2015
Bachelor of Engineering - Information Science And Engineering
PES Institute of Technology
08.2009 - 06.2013