PAVAN HASABNIS
Digital Marketing
Pune
Summary
Dynamic Director oversees every facet of production with strong project management and decision-making skills. Skilled at coordinating production plans and personnel resources to complete work under tight deadlines.
Overview
16
16
years of professional experience
4
4
years of post-secondary education
2
2
Certifications
1
1
Language
Work History
Director Cloud Solutions
STARNEXT INNOVATIONS PRIVATE LIMITED
01.2023 - Current
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
- Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
- Improved project efficiency with strategic planning, resource allocation, and time management practices.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
- Deployed the core application on the Data Center VM as planned.
- Working with the team to create VMs for managing additional applications.
- Collaborating with the network and application teams to deploy current applications in an air-gapped environment.
- Working with the email application teams, Zetras and KVIT, to deploy their solutions in the Data Center.
- Deploying IDAM solutions on both AWS and in the Data Center.
- Deploying SIEM and SOAR applications in the Data Center.
- Collaborating with the EMS team OpticSuites.
- Coordinating with the AWS team to deploy DR solutions.
- Managing the AWS account, including all AWS applications and bill optimization.
- Deploying the Police Van application on AWS.
Director
Ameliorate Digital Consultancy Pvt . Ltd
12.2016 - Current
- Monitored office workflow and administrative processes to keep operations running smoothly.
- Managed daily operations while overseeing multiple locations to foster increased productivity.
- Worked closely with organizational leadership and board of directors to guide operational strategy.
- Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
- Assisted with sales and marketing strategies to foster achievement of revenue goals.
- Responsible for performance and growth of market research reports’ reselling unit Marketinsightsreports.com/ Marketintelligencedata.com/ exactitudeconsultancy.com and other micro websites.
- Analyze, evaluate, plan & get executed actions for the current channels referring traffic & leads.Identify, explore and exploit new channels (including paid, content marketing and more) for online traffic and leads.
- Responsible for required optimization on the website and coordination between concerned teams (sales, development, offsite marketing, publisher relations, etc). Few activities include: Development: for main portals as well as micro websites, suggest & get implemented: Website design edits, CTAs, easy-to-use navigation structure, Title, Meta Tags, additional/unique content ideas, Points based on Google Crawl stats, errors, etc.
- Offsite Marketing: Identify, analyze and target free platforms that rank well on search engines, provide backlinks and help increase brand visibility on the web.
- 100%+ increment (Y-o-Y) in number of leads for 6 consecutive years for syndicated market research reports.
- Worked as technical leader alongside customers and infrastructure team and contributed to business development.
- Monitored costs and optimized cloud deployment expenses against business needs.
- Managed installation, upgrade and deployment projects.
- Implemented, developed and tested installation and update of file servers, print servers and application servers.
Social Media Consultant
InfinityLabs
01.2016 - 09.2016
- Relations, etc)
- Few activities include: Development: for main portals as well as micro websites, suggest & get implemented: Website design edits, CTAs, easy-to-use navigation structure
- Title, Meta Tags, additional/unique content ideas, Points based on Google
- Crawl stats, errors, etc
- Offsite Marketing: Identify, analyze and target free platforms that rank well on search engines, provide backlinks and help increase brand visibility on the web
- Publisher Relations: Publisher targeting, marketing strategies in coordination with publishers, etc
- Sales: Co-ordinate regularly with sales team to ensure the lead generation process is helping the objective of increasing revenue for the business; make required changes to marketing strategies based on feedback from sales team to improve business revenues
- Few Quantifiable Achievements: 100%+ increment (Y-o-Y) in number of leads for 6 consecutive years for syndicated market research reports Drive publisher relations to help improve commission rates by 10%-15% based on Y-o-Y performance
- Build and execute digital marketing strategy through competitive research, platform determination, benchmarking, and messaging and audience identification
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Create, manage & optimize Search Engine Marketing (Google Adwords) campaigns Analysis of the Analytics account and implement search engine marketing (SEM) recommendations
- Maintain and operate day-to-day campaign spend and allocation for paid search portfolio
- Identify and execute optimization recommendations to increase campaign
- ROI
- Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
- Track internal benchmarks and standards for current campaign performance and find ways to increase open, click-thru and conversion rates
- Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.) Create personalized custom templates, call-to-action, registration forms, questionnaires, emails, invitations and Landing Pages.
Web Marketing Analyst
Markets And Markets
08.2014 - 12.2016
- Validated results and performed quality assurance to assess accuracy of data.
- Handling Team of 4 members.
- B2B Lead Generation.
- Content Optimization, Management and Online Uploading.
- Email Marketing for research report.
- Increase Sales lead using Email marketing and content marketing
- Website and group website and increase web traffic and maximize conversions using Applied and advanced web promotion techniques.
- Work in tandem with the business development manager to finalize the website content/links.
- Onsite/offsite web promotion for individual reports, articles, report briefs, company.
- Reports being published by MarketsandMarkets, by using proven search engine Optimization and search engine marketing techniques.
- Perform keyword research, optimization, and submission of company web properties to all major search engines.
- Monitor rankings and traffic, generate reports when necessary, and continually work to improve results.
Web developer and Digital Marketing Specialist
Arkinc Design And Communication
08.2013 - 07.2014
- Interact with the client to understand the product, market, competition & marketing goals Competitor Analysis for SEO, PPC, revenue generation
- Strategic planning for promoting client websites and monitoring Competitor’s moves Development of Content as per SEO requirements
- Developed Title, Description, & Keywords phrases
- Use keywords and description in H1, H2, H3 tags
- Stimulating Traffic through contextual link building and optimizing websites by link modifications and landing page optimization
- Skilled with Web 1.0, 2.0 and 3.0
- Posting content on press releases, and article sites
- Increase Sales lead using Email marketing and content marketing
- Reporting of keyword ranking on a monthly basis
- Manage PPC accounts on different search engines like Google AdWords A weekly presentation to the client to discuss the campaign performance & next strategy Considerable understanding of what changes to websites can affect rankings within the Search Engines for keywords
- Analyzing keywords for the products, analyzing the website, Editing Web Pages as per SEO requirements for the
- Optimization of Web Pages.
Freelance
01.2009 - 08.2013
- Have a total work experience of 4 years, providing SEO services
- Started learning and working on SEO from the DIGITAL POINT FORUM
- Worked on directory submission service as a start off to SEO career
- Gradually started working on ON-PAGE optimization
- Providing combined ON PAGE and OFF PAGE optimization services to clients
- Gained In-depth knowledge of ethical techniques accepted by major search engines like Google and Bing
- Gained considerable experience on URL Submissions in Search Engines &
- Directory Listings, Analyzing Link Popularity, One Way, Two Way and other link building services
- Providing services for effective, high ranking keywords and phrases for Web sites
- Formatting of title and Meta Tags on all pages, structured data
- Optimization of contents and designs it for higher rankings, and improve site’s ranking
- Checking and maintaining Organic Rankings, Creating Traffic Reports, and
- White Hat SEO Skill
- Following all SEO updates and SEO trends.
Education
Bachelor of Science - Computer Science
Pune University
Pune, India 01.2009 - 03.2013
Skills
- SEO proficiency
Content Development
Marketing strategy
Revenue Generation
Social media expert
Project Management
Marketing Strategies
Social media activities
SEM strategy development
Audience outreach
Communication and writing skills
Content marketing
Strategic planning
Email Marketing
Online marketing
Corporate Communications
Campaign management
Public and Media Relations
Teamwork and Collaboration
Cloud services
Server Management
System monitoring
Linux
Website optimization
Technical Analysis
Web development projects
Google Ads
Certification
Google Adword certified.
Timeline
Director Cloud Solutions
STARNEXT INNOVATIONS PRIVATE LIMITED
01.2023 - Current
Director
Ameliorate Digital Consultancy Pvt . Ltd
12.2016 - Current
Social Media Consultant
InfinityLabs
01.2016 - 09.2016
Web Marketing Analyst
Markets And Markets
08.2014 - 12.2016
Web developer and Digital Marketing Specialist
Arkinc Design And Communication
08.2013 - 07.2014
Bachelor of Science - Computer Science
Pune University
01.2009 - 03.2013
Freelance
01.2009 - 08.2013
Google Adword certified.
ITIL Foundation certified.
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