●Writing effective and creative ads that improve the click-through rate.
● Identifying the potential and non-potential keywords based on the Search
terms report.
● Improving the keyword relevancy to the ad and landing page so as to
increase CTR and Quality score.
● Knowledge of ad extensions which helps to increase Ad rank.
● Monitoring Key Performance Indicators – CTR, Quality score, and Conversions.
● Avoiding unnecessary Keywords using negative match type.
● Regular team meetings which help in learning and improving day-to-day
operations.
Dedicated Digital Marketing professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.