Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
Generic

Pavani Teegala

Hyderabad

Summary

With over 11 years of experience, an experienced and proactive integrated marketing professional who excels in driving successful events and marketing campaigns. Has a proven track record of cultivating strategic partnerships and implementing CRM tools to enhance business growth. Expertise lies in strategic planning, problem-solving, and strong project and campaign management skills. Specializes in brand marketing, SEO, crafting impactful promotional campaigns, and producing engaging content for social media and web platforms. Well-versed in utilizing WordPress, HTML, and Umbraco for webpage development. Additionally, possesses a strong knowledge of project management and has proficiency with Workfront.

Overview

13
13
years of professional experience
1
1
Certification

Work History

Marketing and event management - Contract

CIM
05.2023 - 12.2023
  • Developed micro websites and event pages utilizing HTML, WordPress, and Umbraco tools, showcasing proficiency in crafting engaging online experiences
  • Implemented web-based event management and used tools such as Qualtrics for registrations and surveys
  • Executed targeted email campaigns using MailChimp, ensuring effective communication and engagement with the audience
  • Led comprehensive social media campaigns for events across LinkedIn, Twitter, Instagram, and Facebook, employing Hootsuite for streamlined management
  • Implemented SEO and SEM strategies to optimize webpages and event pages, contributing to enhanced online visibility and increased traffic
  • Crafted compelling content for social media channels and event pages, maintaining a consistent and engaging online presence
  • Created client presentations incorporating data from Google Analytics, showcasing a strategic and data-driven approach
  • Designed visually appealing images using Canva, enhancing the overall aesthetic and effectiveness of digital content

Freelancer

Deloitte Canada
10.2022 - 06.2023
  • Managing campaigns - development and launch.
  • Crafting content for social media platforms and webpages.
  • Collaborating with the design team to create thought-ware design

Assistant Manager

Deloitte
07.2014 - 08.2022
  • Possess 8 years of comprehensive B2B marketing experience with a focus on client management, strategy development, and effective communication
  • 8 years in Event Management - virtual events and live events
  • Advanced skills in MS word, MS Excel, PPT and outlook
  • Managed several projects with excellent problem solving skills
  • Experienced in web based event management
  • Worked on registration tools such as Qualtrics and Cvent
  • Conducted post-event/campaign analysis using data analytics to evaluate traffic, and maintained SEO for webpages
  • Demonstrated leadership as a campaign manager, uploading 150+ POVs launches, 8 offshore events (Canada), and 12+ webcasts
  • Coordinated with design, editorial, and digital teams to ensure seamless campaign launches
  • Managed and maintained webpages on Deloitte.ca and myDeloitte, specifically for FSI, Audit, and Tax pages
  • Possess knowledge of digital advertising and social channel strategy
  • Established and implemented a structured marketing execution planning process
  • Managed contacts and account databases in CRM tools, ensuring accurate and up-to-date information
  • Successfully reduced marketing costs through strategic planning, budget monitoring, and leveraging communication materials
  • Proficient in tools such as Qualtrics for surveys and Cvent for webcast registration, actively preparing feedback, registration, and survey questions

Marketing Specialist

I3 Software
06.2012 - 07.2014
  • Identified appropriate marketing channels to showcase and advertise company outcomes
  • Maximized advertising efforts by developing content for media relations, corporate communications and social media posts
  • Analyzed data from previous and current marketing campaigns to improve future results
  • Developed marketing collaterals such as white papers, articles and brochures
  • Developed webpages
  • Planned marketing initiatives and leveraged referral networks to promote business development

Marketing Coordinator

Techno Brain
03.2011 - 04.2012
  • Tracked and reported on marketing campaign responses
  • Planned and executed internal and external marketing events
  • Coordinated creation and deployment of videos, social media posts and other marketing collateral
  • Proofread marketing documentation to check for spelling, grammar and syntax errors
  • Built new materials libraries with fresh imagery, copy and graphics to enhance marketing campaigns
  • Created press releases and announcements, newsletter articles and website copy

Education

MBA - Marketing

ICFAI University

Bachelor Of Technology - Information Technology

JNTU University

Skills

  • Digital Marketing Campaign Support
  • Digital Marketing Knowledge
  • Website Management
  • SEO
  • SEM
  • Social Media
  • HootSuit
  • Strategic Digital Campaign Development
  • Data Analysis
  • Data Presentation
  • Compliance Knowledge
  • Microsoft Office Proficiency
  • CRM
  • Social Media Platforms
  • Multitasking
  • Project Management
  • Communication Skills
  • Team Building
  • Time Management
  • Web Based Event Management
  • Problem Solving
  • Adaptability
  • Analytical Skills
  • Critical Thinking
  • Attention to Detail
  • Proactive Problem-Solving
  • Microsoft Word
  • Microsoft Excel
  • Microsoft PowerPoint
  • Microsoft Outlook
  • Microsoft Teams
  • HTML
  • Umbraco
  • Qualtrics

Accomplishments

  • Led and managed over 50 successful marketing campaigns and social media initiatives, significantly amplifying online brand awareness and driving increased website traffic.
  • 8+ years of experience in event planning - LIVE and webcasts (virtual events)
  • Developed marketing communications and reporting to the campaigns
  • Possess a strong command of Google Analytics and familiarity with SEO/SEM strategies to optimize online presence and drive organic traffic
  • Demonstrated excellent communication skills in collaborating with cross-functional stakeholders to ensure cohesive campaign execution and achievement of objectives.
  • Proficient in MS Office skills such as Excel and PowerPoint. Created impactful PPT presentations, showcasing expertise in presenting website metrics, campaign success tracking, and post-event analysis.
  • Developed webpages utilizing HTML and WordPress, specializing in crafting landing pages and micro pages to enhance user engagement.
  • Conducted database maintenance through HubSpot CRM tool, ensuring accurate and up-to-date information for efficient marketing operations.
  • Successfully orchestrated and executed virtual events such as Fast 50 and Best Managed in Canada, adapting to the virtual landscape.
  • Executed webcasts using platforms like Teams and Zoom, ensuring seamless communication and engagement.
  • Supervised and led a team, overseeing the successful execution of multiple campaigns and ensuring high-quality results.
  • Played a key role in training new team members, facilitating their smooth integration into the organization and familiarizing them with company and marketing processes.
  • Recognized with 8 spot awards and 5 applause awards for outstanding performance within various campaigns.
  • Acknowledged as the best team player, consistently praised for collaborative and impactful contributions to the team's success.

Certification

  • Leading with a Digital Strategy
  • Gen AI for Social Media Marketing Specialists
  • Social Media Management
  • Digital Marketing
  • Gen AI: Prompt Engineering Basics
  • Build a free website with WordPress


Timeline

Marketing and event management - Contract

CIM
05.2023 - 12.2023

Freelancer

Deloitte Canada
10.2022 - 06.2023

Assistant Manager

Deloitte
07.2014 - 08.2022

Marketing Specialist

I3 Software
06.2012 - 07.2014

Marketing Coordinator

Techno Brain
03.2011 - 04.2012

Bachelor Of Technology - Information Technology

JNTU University

MBA - Marketing

ICFAI University
Pavani Teegala