Camtasia
Pavan Kumar R
Digital Marketing Manager
#31, Dinnur Village, Attibele Main Road, Besthamanahalli Post, Anekal, Bengaluru,KA
Summary
Motivated Digital Marketing Manager with 5+ years of experience driving user acquisition and growth through strategic paid and branding campaigns. Expertise in data analysis, creative optimization, and cross-functional collaboration. Proven track record of scaling campaigns and enhancing ROI through Digital 360 (Both ATL and BTL). Focused experienced in overseeing social media marketing for growing organizations. Accomplished in improving lead prospecting, customer acquisition and brand awareness. Offers top skills in planning and project management.
Overview
6
6
years of professional experience
8
8
years of post-secondary education
6
6
Certifications
5
5
Languages
Work History
Digital Marketing Manager
Alliance University
Bengaluru, Karnataka
01.2023 - Current
- Led digital marketing campaigns across Meta, Google, LinkedIn, YouTube, branding campaigns and education portals, increasing user acquisition by 10-15% within 24 months.
- 360 degree marketing activities. ATL, BTL, OTL as part of lead generation and branding.
- RCB - IPL and WPL Collaboration as part of lead generation and branding.
- Managed a 45 Cr yearly budget, optimizing spend for a 30% improvement in ROAS.
- Reduced CPA by 20% and increased conversion rates by 25% through advanced targeting and retargeting.
- Improved engagement by 25% through A/B testing of 100+ ad creatives.
- Collaborated with cross-functional teams to increase program adoption by 40%.
- Increased market share by 35% by analyzing campaign data and identifying new user segments.
- Scaled paid search and social campaigns across Snapchat, Truecaller, Quora, Spotify, Cricbuzz, Jio Cinema, Hotstar, Times Internet, Inshorts, and Bing Search Ads, achieving a 20% increase in leads.
- Increased conversion rates by 10% through landing page optimization.
- Decreased bounce rates by 10% using Google Analytics.
- Increased CTR by 10-15% through creative testing.
- Improved data accuracy and campaign efficiency by integrating new tracking systems.
- Developed reporting dashboards for real-time performance tracking.
Digital Marketing Associate
Criterion Networks
Bangalore, Karnataka
12.2018 - Current
- Helped organization to develop website portals (2 live websites and 2 demo websites through wordpress) and social media pages to promote businesses.
- Used camtasia 9and other software's to create walk-through and product videos for the partners and internal team.
- Maintained continuous check on Mailchimp, Salesforce and Wordpress Hosting metrics, optimizing and enhancing campaigns based on current trend data.
- Built, implemented and updated effective SEO strategies (OFF page, ON page).
- Utilized effective digital marketing methods to increase sales such as, Email templates, Newsletters, Brochures, Flyers, Cisco Live Events, Surveys, Cheat sheets .
- Created content strategies for digital media and hosted webinars using "webinarninja" platform.
- Created spreadsheets using Microsoft Excel for daily, weekly and monthly reporting.
- Created plans and communicated deadlines to ensure projects were completed on time.
- Developed and maintained courteous and effective working relationships.
Digital Marketing Lead
WeOwn
Bangalore, Karnataka
02.2022 - 01.2023
- Led paid digital marketing campaigns on Meta, Google Ads, and LinkedIn.
- Managed email and SMS campaigns.
- Created and managed "Google My Business Profiles" for each project.
- Created monthly reports.
- Researched high-volume and long-tail keywords.
- Created ad creatives and posters for social media and ad campaigns.
- Created 1-minute ad videos for each project.
- Generated organic leads through social media and link building.
- Managed retargeting and brand awareness campaigns on platforms like Truecaller Ads, FB Ads, My Gate App etc.
- Created monthly audits and reports.
- Worked directly with builders managing their Google Ads and social media pages.
- Coordinated with developers for SEO-friendly website design. Used geo-targeting, geo-conquesting and geo-fencing tools.
Education
Masters of Business Administration - OM - 80%
Alliance School Of Business
Bangalore 01.2017 - 01.2019
Bachelor of Engineering - EC - 7.48 CGPA
PES University
Bangalore 08.2012 - 06.2016
Science - PCMB - 74%
New Baldwin Independent PU College
Bangalore 08.2010 - 05.2012
Higher Primary School - SSLC - 89.3%
New Baldwin Residential School
Bangalore 07.2009 - 03.2010
Skills
Website Development and Maintenance
SEO Optimization
SEM trend knowledge
Keyword Optimization
Google Analytics
Google Ads
Social Media Marketing
Facebook, Instagram and YouTube Ads
Leadership
Teambuilding
Teamwork
Organization and Time Management
Planning and Co-ordination
Digital marketing
Search engine optimization
Budget management
Campaign management
Data analysis
Content creation
Social media marketing
A/B testing
Email marketing
Lead generation
Conversion rate optimization
Customer relationship management
Project management
Multichannel campaigns
Influencer marketing
Online reputation management
Google analytics
Outbound marketing
Inbound marketing
Affiliate marketing
Marketing automation
Pay-per-click advertising
Brand strategy
Video editing
Strategic planning
SEO
Accomplishments
Professional Accomplishments:
- Managed a 45 Cr yearly budget, optimizing spend for a 40% improvement in ROAS.
- Reduced CPA by 20% and increased conversion rates by 25% through advanced targeting and retargeting.
- Improved engagement by 25% through A/B testing of 100+ ad creatives.
- Collaborated with cross-functional teams to increase program adoption by 40%.
- Increased market share by 35% by analyzing campaign data and identifying new user segments.
- Scaled paid search and social campaigns across Snapchat, Truecaller, Quora, Spotify, Cricbuzz, Jio Cinema, Hotstar, Times Internet, Inshorts, and Bing Search Ads, achieving a 20% increase in leads.
- Increased conversion rates by 10% through landing page optimization.
- Decreased bounce rates by 10% using Google Analytics.
- Increased CTR by 10-15% through creative testing.
Personal Accomplishments:
- State Level Dodge Ball Championship “RUNNERS UP”
- Participated in District Level “CRICKET”
- Participated in District Level “Hand ball” and “Throw ball”
Software
Wordpress
Mailchimp
Salesforce
Webinarninja
Photoshop
Coreldraw
Survey Monkey
Canva
Flowdesk
NPF
Certification
Ultimate Google Ads Training 2020: Profit with Pay Per Click - Udemy
Interests
Games
Books
Movies
Adventurous Sports
Music
Travelling
Languages
English
Advanced (C1)
kannada
Advanced (C1)
Telugu
Advanced (C1)
Hindi
Advanced (C1)
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
The price of inaction is far greater than the cost of a mistake
Meg Whitman
Timeline
Digital Marketing Manager
Alliance University
01.2023 - Current
Digital Marketing Lead
WeOwn
02.2022 - 01.2023
Ultimate Google Ads Training 2020: Profit with Pay Per Click - Udemy
01-2021
Google Analytics Certification - Google
11-2020
Social Media Marketing MASTERY | Learn Ads on 10+ Platforms - Udemy
10-2020
Digital Marketing MasterClass - Udemy
12-2019
Digital Marketing Associate
Criterion Networks
12.2018 - Current
Masters of Business Administration - OM - 80%
Alliance School Of Business
01.2017 - 01.2019
Bachelor of Engineering - EC - 7.48 CGPA
PES University
08.2012 - 06.2016
Science - PCMB - 74%
New Baldwin Independent PU College
08.2010 - 05.2012
Higher Primary School - SSLC - 89.3%
New Baldwin Residential School
07.2009 - 03.2010