Pavan Kumar R

Motivated Digital Marketing Manager with 5+ years of experience driving user acquisition and growth through strategic paid and branding campaigns. Expertise in data analysis, creative optimization, and cross-functional collaboration. Proven track record of scaling campaigns and enhancing ROI through Digital 360 (Both ATL and BTL). Focused experienced in overseeing social media marketing for growing organizations. Accomplished in improving lead prospecting, customer acquisition and brand awareness. Offers top skills in planning and project management.

Professional Accomplishments:

• Managed a 45 Cr yearly budget, optimizing spend for a 40% improvement in ROAS.
• Reduced CPA by 20% and increased conversion rates by 25% through advanced targeting and retargeting.
• Improved engagement by 25% through A/B testing of 100+ ad creatives.
• Collaborated with cross-functional teams to increase program adoption by 40%.
• Increased market share by 35% by analyzing campaign data and identifying new user segments.
• Scaled paid search and social campaigns across Snapchat, Truecaller, Quora, Spotify, Cricbuzz, Jio Cinema, Hotstar, Times Internet, Inshorts, and Bing Search Ads, achieving a 20% increase in leads.
• Increased conversion rates by 10% through landing page optimization.
• Decreased bounce rates by 10% using Google Analytics.
• Increased CTR by 10-15% through creative testing.

Personal Accomplishments:

• State Level Dodge Ball Championship “RUNNERS UP”
• Participated in District Level “CRICKET”
• Participated in District Level “Hand ball” and “Throw ball”

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