PAVAN SRINIVAS KROVVIDI
Product Lead
Hyderabad,Telangana
Summary
Product & sales professional with 14+ years of experience building new business from ground up & develop ecosystem partnerships. Diverse experience with domain knowledge & ability to understand business models, outline strategy. Lead 4-5-member teams across sales & product functions.
Overview
11
11
years of professional experience
6
6
years of post-secondary education
Work History
Product lead
Warranty Insurance Solutions, Bajaj, general
01.2019
- Helped Create product strategy & roadmap for warranty to become a 1000 cr revenue business unit
- End to product management of warranty product
- Developed commercial warranty product from ideation to launch
- Profit & loss responsibility
- Liaison with different departments on product pricing
- Finalisation of product note, detailed analysis across product features & competitor benchmarking
- Introduced new categories in warranty space by identifying market gaps as in commercial & refurbished warranty
- Identified customer pain points through market research & data analytics
- UAT & Community building
- Use value proposition canvas to map the solution
- Work along with all internal stakeholders like U/w, actuary & Channels to achieve key deliverables
- Created digital customer journey & process for policy issuance, claims
- Helped top line increase by 15% with OEM tie-ups and innovative campaign ideas
- Continuously monitored Top line, bottom line & took corrective actions
- Designed workshops, training programs to create awareness among partners & intermediaries
- Prepared necessary collateral for internal & external stake holders
- Helped built a digital ecosystem through strategic partnerships with new age players like urban clap, Cashify, Droom etc
- For extended warranty & Home product
- Onboarded 12 new partners on to caringly your platform
- Designed product & business model as per the partner.
Regional Manager,
Whirlpool of India
Ahemdabad, Gujarat
12.2012 - 12.2017
- Promoted as Regional manager owing to consistent performance at state level
- Streamlined Gujarat and Maharashtra markets to achieve 100% target
- Achieved 15% market share in 3 years in Telangana market
- Developed sales strategies for higher penetration, separate network for commercial range of appliances
- Ensured Service network is aligned with sales plan and expansion
- Lead the promotional activities by partnering with local chefs & culinary start-ups
- Executed appliance deals for major projects like Botanika, Adani and Blue Nile developers
- Achiever of Pinnacle award for year 2015
Manager
IFB Industries
09.2010 - 11.2012
- Lead a cross functional team for small appliances in Telangana & AP markets
- Set up an exclusive distribution system for Kitchen appliances to gain 4% market share
- 3% gain in market share of MWO category in alternate channel
Product Executive
05.2007 - 02.2010
Management Trainee
Hindustan Pencils
05.2006 - 05.2007
- Led a cross functional team of 5 representatives and added new accounts
- Conducted market research & category management for new products
- Negotiated with key accounts for promotions and introduction of Apsara Ball pen
- Set up an exclusive key account distributor system
- The sales target both primary and secondary was achieved by 125%
- Handled corporate sales and dealt with specific requirements of Taj group of hotels, Sahara etc
- Developed the territory in terms of routes and business as a management trainee.
Education
Master’s - International Business
BIFT
01.2004 - 01.2006
B. Tech - Electrical and Electronics Engineering
JNTU
01.1999 - 01.2003
Timeline
Product lead
Warranty Insurance Solutions, Bajaj, general
01.2019
Regional Manager,
Whirlpool of India
12.2012 - 12.2017
Manager
IFB Industries
09.2010 - 11.2012
Product Executive
05.2007 - 02.2010
Management Trainee
Hindustan Pencils
05.2006 - 05.2007
Master’s - International Business
BIFT
01.2004 - 01.2006
B. Tech - Electrical and Electronics Engineering
JNTU
01.1999 - 01.2003
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