Pavithra Rajagopal
Chennai
Summary
A biotech graduate turned digital marketer. I’m creative and results-driven with 4 years of experience in digital marketing. I’ve built social strategies, managed influencer and PR campaigns, and led internal and external communications that helped grow brand engagement and visibility. Known for blending creativity with data to build marketing that connects with people and delivers results.
I’m also a natural people-person, whether it’s collaborating with teams or emceeing for an audience of 1,000+, I bring energy and connection to everything I do.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Analyst – Social Media
Lennox International
Chennai
12.2023 - Current
- Developed and executed yearly social media strategy for both B2B and B2C pages.
- Worked closely with internal teams and stakeholders to align content with brand objectives.
- Rolled out influencer campaigns from strategy and creative briefing to execution.
- Kickstarted PR after 15 years, leading to 50+ top media features including Economic Times and Times of India.
- Led communication efforts for Lennox India Tech Center (LITC), growing LinkedIn followers from 40K to 100K in a year.
Associate – Brand Marketing and Communications
M2P Fintech
Chennai
09.2021 - 11.2023
- Built digital marketing calendar and led social media content across multiple in-house brand.
- Handled internal communications for 1,400+ employees with a focus on consistency and clarity.
- Wrote blog posts, web pages, LinkedIn articles, co-authored articles and social media copy.
- Partnered with design and product teams to drive aligned brand messaging.
Content Writer
M2P Fintech
Chennai
09.2021 - 11.2021
- Joined as an intern and converted to full-time based on performance.
- Created engaging content starting with from posts and blogs to video scripts that helped the brand connect with its fintech audience.
Education
BSC - Plant Biotechnology
University of Madras
01.2021
Skills
- Digital Marketing, Digital advertising
- Social Media Strategy and Analytics
- Influencer Marketing
- Internal Communications
- Content Creation
- Public Relations
- Blog Writing
- Event Marketing
- Email Marketing
- LinkedIn Marketing
- Project Coordination
- Prompt engineering
Tools
- Sprout Social
- Khoros
- Talkwalker
- Smartsheet
- Grammarly
- Google Trends
- Semrush
- Brevo
- ChatGPT
Certification
- The Complete Digital Marketing Course by Udemy
- Linkedin Marketing by Great Learning
- Social media and SEO by Semrush
Timeline
Analyst – Social Media
Lennox International
12.2023 - Current
Associate – Brand Marketing and Communications
M2P Fintech
09.2021 - 11.2023
Content Writer
M2P Fintech
09.2021 - 11.2021
BSC - Plant Biotechnology
University of Madras
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