Pavithra S

Summary

Marketing Management student with internship experience in product management, marketing operations, and customer service within the water treatment industry. Proficient in digital marketing tools like Facebook Ads, data analysis for strategic insights, and representing brands at expos. Skilled in Microsoft Office Suite and Canva for graphic design. Ready to apply academic knowledge and internship experience to contribute effectively to marketing projects upon graduation

Overview

year of professional experience

Certification

Work History

Social Media Marketing Intern

Chai Kings Head Office

Anna Nagar

12.2023 - 01.2024

Google My Business Management: Managed profiles for 58 outlets, updating posts and engaging with customer feedback.
Customer Engagement and Content Management: Conducted customer surveys and gathered video testimonials at Ashok Nagar, T.Nagar, Vadapalani and Anna Nagar outlets to enhance online presence.
Content Strategy and SEO Optimization: Crafted and scheduled SEO-optimized content across Google My Business, Twitter, and Pinterest. Utilized on-page and off-page SEO techniques to maximize visibility and engagement.
Data-Driven Marketing: Analyzed performance metrics from Google Analytics and social media platforms to refine marketing strategies and improve content effectiveness.

Student Intern

Smaart Water Solution

Chennai

01.2023 - 09.2023

Product Knowledge and Pricing: Proficient in various water treatment products; ensured accurate pricing and detailed descriptions.
Billing and Invoicing: Managed billing processes, created invoices, and prepared delivery challans for dealers and customers.
Customer Service and Support: Provided support by coordinating with technicians and resolving issues promptly.
Office Administration: Managed petty cash, performed data entry, and maintained organized office records.
Expos and Trade Shows Participation: Represented company at Renewable Energy Expo 2023, Water Expo 2023, Food and Beverage Expo 2023 (Chennai), and Water Treatment Association of India Expo 2023 (Coimbatore). Engaged with prospects, showcased products, collected leads, and utilized WhatsApp for follow-up, driving sales conversions.
Sales Support and Lead Generation: Assisted in lead generation, converted inquiries into sales, and conducted regular follow-ups

Education

Bachelor of Commerce - Marketing Management

Dwaraka Doss Goverdhan Doss Vaishnav College

Chennai,India

05.2025

12th Grade - Commerce With Computer Science

Chettinad Vidyashram

Chennai, India

05.2021

Skills

Digital Advertising: Facebook Ads
SEO Basics: Keyword Research, Off Page Optimization
Data Analysis: Analytics and Data Visualization

Graphic Design: Canva
Microsoft Office: Proficiency in Word, Excel, PowerPoint
Copywriting: Social Media Copywriting

Accomplishments

Guest Speaker Organizer, Scheme to Success Seminar Convinced and coordinated keynote appearances by founders of GOAT Media, Brandox, Black Sheep, and Chennai Memes for "Scheme to Success" seminar at DG Vaishnav College enhancing student learning.