Experienced Marketing/Creative Professional with over 17+ years of experience in Broadcast and Digital field. Excellent reputation for resolving problems and improving customer satisfaction.
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.
Mobile marketing
undefinedMimic Digital Marketing Anaytics
This certificate signifies experience:
• Strategically prioritizing digital marketing analytics projects
• Utilizing digital tools and tactics to improve campaign performance
• Interpreting vanity metrics (impressions and clicks) and where they fit when evaluating the value of a campaign
• Calculating and using KPIs, including ROI, and knowing when to prioritize these metrics
• Performing A/B testing to identify the best approach for retargeting
• Using web analytics to optimize campaign performance
• Effectively allocating budget to maximize profits
Mimic Digital Marketing Anaytics