Over 19+ years of experience in sales and distribution roles, primarily in the Mobile Handset Industry. Strong managerial and analytical skills, problem solving, team management, planning, cost optimization and boosting revenue. Presently working with Modish Tradex Private Limited as Category Head for New Mobile Retail Venture (The Mod Store).
Work History
Category Head for New Mobile Retail Venture (The Mod Store)
Modish Tradex Private Limited
New Delhi
Responsible for overall sales through channel (GT and Key Account Management)
Handling sales team
Achieving sales and collection targets
Identifying and network with financially strong and reliable channel partners, resulting in deeper market penetration and improved market share
Developing and appointing new channel partners to expand product reach in the market and coordinating with dealers & distributors to assist them to promote the product
Good Relationship with B2B vendors
Ensuring maximum brand visibility and capturing optimum market shares
Good experience of trade marketing, Visual merchandising, Quality Auditing
Building brand focus and brand image in conjunction with operational requirements and organizing various awareness campaigns
Imparting / organizing training programs for new recruits, while ensuring their career development & positive contribution to company
Leading, training & monitoring the performance of team members to ensure the efficiency in sales operations and meeting of individual & group targets.
Sales Operations & Procurement Management for Mobile and Accessories
Modish Tradex Private Limited
New Delhi
Managing overall procurement of Mobile Handset and Accessories and heading The Mod Store Operation
Responsible for their overall buying (New Mobile Phones, Accessories & Refurbished Mobile Phones)
Brand Alignment, Finance tie ups & affordability tie ups, Heading overall Retail project
Coordinating with sales team, mentoring for business expansion, new Franchise on-boarding, Stock planning
Ensure best marketing support, competitive margin.
Distribution & Operation Head for Apple
Vision Distribution Private Limited
New Delhi
Managing their Apple iPhone, Apple Watch, I Pad & Apple Accessories Distribution Business for North, South and Central Delhi
Distribution Management of Apple product in designated area
Ensure stock availability on all manned as well as affordability enabled outlets with the help of my sales team
Maintain strong relationship with all retailer (Specially where promoter placed)
Credit control to ensure better money flow in the system and to increase GP (Gross Profit)
Team review to ensure better performance of ground team
Control on edging stock and focus on timely liquidation of slow-moving stock
Timely process of Credit notes and all kind of incentive (Including team and promoter incentive) to motivate dealers and team
Review of daily, weekly and monthly reports and send them to top management on timely basis
Maintain great repo with Apple team for better and timely communication.
Senior Sales Manager
Nexg Devices Pvt Ltd
New Delhi
Managing existing distribution channel, adding new Distributors in North Region, Ensuring smooth services across all region
Distribution Management for Skyworth Metz for North Region
Sales and Distribution Management: Bottom-up Sales and Distribution planning
Training and development of team
Execution and implementation of SOP and sales strategy
Managing existing distribution channel, ensure their stock supply, collection, services, finance and other services
Create new set of distributors in north region for LED Business
Activate key account like Sargam Electronics, Electronic Paradise for our LED Business
Ensure right stock availability in all NexG warehouses to manage deliveries on time
Solve services related issue till end point (Retailer level), managing good repo with service partner
Monthly sales & stock planning.
Key Account Manager
Nexg Devices Pvt Ltd
New Delhi
NexGcy and Gionee for managing Promoter head count
Monthly stock planning
B2B forGioneee and dongleSargamhieve monthly targets
Maintain relationship with all B2B partners
Credential: Doing RSSargambusiness from north Modern Trade.
GioneeGionee
Senior Key Account Manager
DIESL
New Delhi
fulfillfor all north based accounts
Ensure stock availability in DIESL warehouses for all running models to fulfil order within timeline
Solve all claim related queries of LFR partners
Ensure stock level till last mile (Promoter outlets)
Managing north and east India KAM and ASI/TSI
Coordinating in all MIS reporting for timely reporting required by Gionee/DIfulfillnior management
Coordinating with Agency and Gionee for managing Promoter head count
Credential: From August 2015 to August 2016, Oppo business reach to Rs6 Cr from Rs 30 Lacs.
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Sr TSI
OBI Mobiles Pvt Ltd
New Delhi
Handling channel sales of OBI Mobiles for Delhi
Responsible for Distribution Management means primary, secondary
Responsible for activation of ISD outlets
Managing team of distribution sales team and all ISD
Maintaining relationship with distributor and retailers
Responsible for all kind of visibility of outlets
Regular review with team and distributors regarding targets
Responsible for man count of ISD in given Delhi
Managing team leaders, executives and distributor sales team
Finalization of trade scheme
Ensuring product availability on every outlet
Ensuring flawless reporting to top management
Credential: Placed OBI on more than 300 retail outlets in Delhi.
Senior Associate Sales
Bright point, An Ingram Micro Company
New Delhi
Handling channel sales of HTC Mobiles for Delhi (West, Central and South Delhi)
Responsible for Primary & Secondary sale of HTC Mobiles
Responsible for achievement of primary and secondary sales target for given territory
Driving volume & growth in the territory
Responsible for managing FOS team, increasing WOD
Responsible for setting of key retail outlet and achieving the same
Maintaining better relationship with existing retailers for better business
Identify key outlet for in shop branding
Managing sales report and ensure the timely reporting
Ensure proper placement of all type of handsets on all key outlets
Coordinating with sales team for primary and secondary sales & all reporting
Ensure for flawless communication of all trade and consumer schemes in the market
Credential: Did Rs6 Cr for HTC in October 2011 and did more than 200 WOD in South and West Delhi.
Project Manager
Channelplay Consulting Pvt Ltd
Delhi
Trade Marketing for Sony Ericson for Pan India
Managing Sony Ericson Trade Marketing for PAN India basis
Managing team of 4 ASM's and 25 team members under ASM
Maintain good relationship with Sony Erickson HO team and regional Trade Marketing Managers for every region
Regular (monthly) planning of program as well as festival planning
Planning for all POSM material and all kind of BTL activity on the basis of festivals (regional as well as national)
Ensure timely payment from client (raising timely invoice to client)
Regular visual merchandising on their promoter outlets as well as SEES stores
Regular Audit on their all SEES stores and top promoters' stores.
Sales Manager
Nokia
Handling Channel Sales for Nokia handsets in Rajasthan
Managing Nokia sale out for Rajasthan
Managing 120 ISD and more than 12 team leaders of my territory
Target making for dealers and roll out target on time
Close watch on branding & promotional activities and schemes given by Nokia as well as Competitor companies and ensure the best activities executed on time
Managing a team of team leaders and Rural Sales Executives
Overseeing the implementation of sales goals that has been drawn out
Maintain the sales reporting and track the team report on daily basis
Monitoring market trends, formulations of schemes, incentive for dealers and counter sales promoters
Credential: Recruited around 200 festive ISDs in 2008 at the time of Diwali.
Territory Sales Manager
SPL Limited (Somany Tiles)
New Delhi
Managing Sales & Marketing of Somany Tiles across Delhi Territory
Recruiting new distributors, dealers, Sub-dealers & managing and retaining old dealers & sub-dealers
Handling Dealers, Sub dealers & Distributors (Tiles) of primary as well as secondary sales
Arranging different programs for training & motivating distributors, dealer's & sub-dealer's sales persons
Travelling in various markets and building relationship with the dealers, sub-dealers and Architects so as to increase the market size and thus add to market share in the region
Overseeing the implementation of sales goals that has been drawn out
Giving out the targets and providing resources to the subordinates to carry out the sales goals
Dealing with Retail Outlets like Vishal Mega Mart & Salasar Mega Store
Interacting with big accounts like DLF, Ansal
Leading the team of sales officers for effective distribution of stock and sales promotional activities in designated area