Pawan Kumar

As the Head of Marketing at Rapidops, I lead the growth and brand development, driving strategic marketing initiatives and ensuring consistent growth in customer acquisition, retention, and engagement. My key responsibilities include:

• Strategic Leadership: Spearheading end-to-end marketing strategies, including demand generation, content marketing, product positioning, and brand awareness for Salesmate CRM.
• Digital Marketing Excellence: Overseeing the execution of targeted digital campaigns across multiple platforms (LinkedIn, Product Hunt, Google Ads) to optimize lead generation and conversion rates.
• Product Marketing: Collaborating closely with the product, sales, and customer success teams to create compelling messaging, launch new features, and build go-to-market strategies.
• Data-Driven Growth: Utilizing analytics and market insights to refine marketing strategies, improve ROI, and scale revenue growth through innovative campaigns.
• Thought Leadership: Establishing Salesmate CRM as a trusted brand through content, webinars, industry reports, and partnerships that elevate the CRM's value in the competitive landscape.
• Team Leadership: Managing and mentoring a talented marketing team, fostering a collaborative and creative work environment, and ensuring alignment with business objectives.

• Analyzing competitors' content and distribution tactics
• Identifying target audiences and their key demographics, interests, and online behavior
• Surveying current customers to understand and validate strategic and tactical decisions
• Keyword research and research to define appropriate subjects and topics
• Advertising: Google Ads, Social Media Ads
• Handle media partnerships
• Looking into content tools and software that can help them to create and promote content
• Preparing content marketing plans and creating an editorial calendar
• Content Performance Monitoring and Analysis
• Creating, sending and managing email campaigns
• Guest posting on industry-leading publications
• Social Media Branding
• Managing a team of SEO and content marketers

• Work with cross-functional teams (Product, Design, Sales) to establish growth strategies
• Create, manage, and experiment with new Growth Marketing Hacks
• Creating a landing page and email campaign copies
• Managing blog and email marketing activities
• Conceive and execute on a wide range of content campaigns to drive education and engagement
• Manage all social media platforms (including Facebook, Twitter, LinkedIn) and drive content creation
• Analyze data to monitor revenue performance and uncover areas for improvement
• Prepare and present recommendations, reports, and findings from experimental data all the way up to the executive level

• Responsible for developing, implementing and executing strategic marketing plans for Products
• Working organic and paid acquisition channels like content creation, pay per click campaigns, event management, social media marketing, lead generation campaigns, copywriting, performance analysis
• Email marketing campaigns
• Creating pitch deck and material for the sales team
• Measure and report on the performance of marketing campaigns, gain insight, and assess against goals
• Analyze users' behavior and adjust email and advertising campaigns accordingly
• Handled a team of 5 people

• Creating strategies to increase online traffic to the company's website
• Taking care of everything from SEO, SEM to Social Media Marketing
• Crafting Email Marketing Campaigns and Send to the subscribers
• Improving the user experience on the company's website (design, content and usability)
• Collecting and Evaluating customer feedback data
• Creating content and content marketing strategy
• Editor and Writer of Company resource page
• Reach out to influencers and collaborate with them for some industry guides
• Creating marketing strategies and presentations
• Create graphics and videos for marketing campaigns
• Closely work with our Sales and CRM team
• Handling the team of 6 people