Pawan Kumar
Karol Bagh New Delhi
Summary
Results-driven Category Manager with 16 years of extensive experience across E-commerce and Retail, specializing in Electronics, Appliances, Mobiles & Accessories, and Beauty (Makeup & Skincare) categories. Recognized for driving business growth through strategic vendor management, effective product sourcing, assortment planning, and end-to-end category P&L ownership. Proven track record of delivering strong revenue growth, expanding product portfolios, improving margins, and optimizing costs while building high-impact supplier partnerships.
Overview
18
18
years of professional experience
Work History
Sourcing Manager – Makeup, Skincare
KULT E-Commerce Pvt Ltd
04.2025 - Current
- Manage end-to-end sourcing for Makeup, Skincare, and Electronics portfolios.
- Managed brand onboarding, executed agreements, negotiated pricing, and finalized margins to enhance supplier relationships.
- Oversee SKU creation, catalog readiness, and SKU mapping on Unicommerce.
- Coordinated settlement reconciliation, secured payment approvals, and finalized billing closures with finance teams to ensure timely financial operations.
- Ensure operational readiness including order flow validation, dispatch SLAs, and stock availability.
- Served as SPOC for vendors on sales performance, billing issues, escalations, and operational queries, facilitating effective communication and resolution.
Category Manager (Electronics/GM/Home & Kitchen)
Shopclues.com
09.2020 - 09.2024
- Developed and executed product assortment plans that optimized shelf space, resulting in 2X increase in store traffic.
- Implemented and monitored pricing strategies that directly contributed to increased profitability.
- Conducted market research and analyzed customer data to identify product opportunities and trends that informed strategic decisions.
- Collaborated with cross-functional teams to develop and launch new products and initiatives on time and on budget.
- Developed and maintained relationships with key suppliers to ensure product availability and quality.
- Analyzed customer feedback and complaints to identify opportunities for improvement.
- Executed successful launch of JMAX smartphone to enhance brand presence.
- Gurgaon
Associate Category Manager (Mobiles & Tablets)
Snapdeal.com
07.2019 - 08.2020
- Ownership of the mobile category, Vendor Management product sourcing including P&L.
- Merchandising Selection for mobiles on the platform.
- Increased the selection of Top-rated Products at best prices to improve the Conversion & NPS of the Category.
- Coordinated with operations and internal teams to address post-delivery issues and optimize warehouse development for increased order volume.
Associate Category Manager (Mobiles & Tablets)
Shopclues.com
09.2012 - 07.2019
- Achieving the GMV Targets for the category portfolio (Smartphones, Feature phones & Tablets).
- Led the growth of the mobile portfolio, focusing on selection improvement and order volume expansion.
- Handled 25+ private label brands contributing to 83% of Overall mobile business.
- Onboarded 25+ private label brands like Ikall, Reach, Mido, Poya, Inovu, Rocktel, Snexian, etc.
- 20% YoY growth in revenue; CM improvement from -3% to +5%: Order volume increased by 3x.
- Create an effective Pricing strategy to maximize sales and achieve targeted business metrics.
- Improved contribution margins by optimizing direct costs and spends.
- Developed new business opportunities to expand market presence.
- Conducted competition benchmarking to minimize brand gap and enhance market positioning.
- Owned customer and merchant NPS initiatives to drive retention and satisfaction.
- Launched India’s Most Affordable Feature phone @ Rs 299.
- Spearheaded the addition of Third-Party Warranty layer for Imported mobiles.
Procurement Executive – Mobiles
Letsbuy.com
09.2011 - 07.2012
- Negotiated favorable pricing for deals and implemented promotional strategies to enhance sales.
- Managed vendor relationships by identifying and onboarding strategic partners.
- Inventory Management - Inward of Stock, maintaining inventory as per forecasts, coordination with SCM.
- Compiled and reconciled sales reports to ensure accuracy and support decision-making.
Store Manager
Salora Retail Venture Ltd
05.2008 - 09.2011
- Generated revenue and exceeded store sales targets.
- Manage and improve in-store Merchandizing, execution of promotional schemes and in-store marketing campaigns.
- Coordinated with vendors for product procurement and streamlined inventory management.
- Trained in-store staff and analyzed sales trends to inform customer insights.
Education
Bachelor of Arts -
Guru Tegh Bahadur P.G College (D.U)
New DelhiHigh School Diploma -
Ramjas School No -5
New DelhiSkills
- Account management and business development
- Benchmarking and forecasting
- Category management and merchandising
- Collaboration and negotiation
- Customer service and onboarding
- E-commerce and inventory management
- Operations management and training
Timeline
Sourcing Manager – Makeup, Skincare
KULT E-Commerce Pvt Ltd
04.2025 - Current
Category Manager (Electronics/GM/Home & Kitchen)
Shopclues.com
09.2020 - 09.2024
Associate Category Manager (Mobiles & Tablets)
Snapdeal.com
07.2019 - 08.2020
Associate Category Manager (Mobiles & Tablets)
Shopclues.com
09.2012 - 07.2019
Procurement Executive – Mobiles
Letsbuy.com
09.2011 - 07.2012
Store Manager
Salora Retail Venture Ltd
05.2008 - 09.2011
Bachelor of Arts -
Guru Tegh Bahadur P.G College (D.U)
High School Diploma -
Ramjas School No -5