Pawan Kumar
Senior Media Manager
Faridabad
Summary
I am a motivated, creative, and goal-oriented individual with a strong foundation in media planning and a commitment to ethical principles. I thrive in challenging environments, excel under pressure, and value collaboration and teamwork. A keen observer with a passion for continuous learning, I am dedicated to leveraging every opportunity to grow my skills. My goal is to carve a niche in the media planning field and contribute meaningfully to the success of a dynamic advertising team.
Overview
18
18
years of professional experience
2
2
Languages
Work History
Sr. Media Manager
Maruti Suzuki India Ltd
08.2023 - Current
- Led media planning and execution for the automobile category, focusing on brand awareness, product launches, and high-impact properties such as IPL, ICC World Cup, Bigg Boss, Zee Cine Awards, and Lakmé Fashion Week
- Strategized and delivered integrated campaigns across TV, print, radio, Cinema and OTT to maximize reach and visibility
- Prepared and managed daily, weekly, and post-campaign performance reports aligned with client KPIs and objectives
- Developed client presentations with actionable insights and optimization strategies based on campaign data
- Collaborated with internal teams and media partners to ensure seamless campaign execution
- Played a key role in major campaigns for Maruti Suzuki India Limited (MSIL) , ( Swift FMC Launch , Dzire FMC Launch & Victoris Launch)
Associate Director
OMD, Omnicom Media Group
05.2019 - 08.2023
- Managed media campaigns for several clients, including Apple, Nissan. Philips, MCD, Renault, Bacardi Apollo,
- *Complete execution of TV, Print and Radio activity and system updation
- Sending Release Order to the Publication/Channel
- End of the month Recon of activity
- Helping Business team with data on regular basis
- Monthly Recon of All OMD Delhi Client and making report.
Media Manager
Publicis Media
09.2015 - 05.2019
- · Managed media clients for several brands, including Micromax, YU Mobile. Aviva-Insurance , Hotel.com, Cargil Foods, TV18-Shopping , Yatra.com, Bharti retails and many more.
- Complete execution of TV, Print and Radio activity and system updation
- Helping Business team with data on regular basis
Media Executive
GroupM Media
04.2011 - 09.2015
- Managed campaigns for GSK client.
- Complete execution of TV, Print and Radio activity and system updation
- Sending Release Order to the Publication/Channel
- End of the month Recon of activity
Data Entry Intern
GroupM Mindshare
01.2008 - 04.2011
- Completed data entry tasks with accuracy and efficiency.
- Organized, sorted, and checked input data against original documents.
- Verified accuracy of data entered into system to produce error-free reports.
- Managed media tools such as MAP, IRS, BARC, for campaign analysis.
Education
B.A. (Pass) -
Delhi University
New Delhi10-2010
Higher Secondary -
Salwan Boys School C.B.S.E. Board
New Delhi06-2005
Senior Secondary -
Salwan Boys School, C.B.S.E. Board
New Delhi06-2003
Skills
Expertise in media planning and execution across TV, Radio, Print, OTT, and Cinema
Advanced proficiency in media tools: YUMI, MAP, RAM, IRS (2012, 2014, 2017, 2019), BARC
Strong experience in campaign analysis, reporting, and competitor benchmarking
Knowledge in handling large-scale media campaigns for both FMCG and automobile sectors
COMPETENCIES
- Good Communication and Presentation skills.
- Ability to Deal with conflicting priorities.
- Young and Energetic.
- Open to Travel.
- Independent and Self-Motivated.
- Honest, Sincere and a Smart Working.
- Organized and well-structured at work.
- Good team player.
Timeline
Sr. Media Manager
Maruti Suzuki India Ltd
08.2023 - Current
Associate Director
OMD, Omnicom Media Group
05.2019 - 08.2023
Media Manager
Publicis Media
09.2015 - 05.2019
Media Executive
GroupM Media
04.2011 - 09.2015
Data Entry Intern
GroupM Mindshare
01.2008 - 04.2011
B.A. (Pass) -
Delhi University
Higher Secondary -
Salwan Boys School C.B.S.E. Board
Senior Secondary -
Salwan Boys School, C.B.S.E. Board