PAWAN SONI
Mumbai
Summary
Accomplished professional with a successful track record at Procter & Gamble in strategy planning and execution. Drove 138 IYA growth for Olay across 140 stores using advanced data analysis techniques. Proficient in cross-functional collaboration and process optimization, generating insights that lead to significant market impact.
Overview
5
5
years of professional experience
1
1
Certification
Work History
MS&P Ops Specialist | Market Strategy & Planner
Procter & Gamble
09.2024 - Current
- Drove the Olay Beauty Counsellor Chassis: delivering 138 IYA growth across 140 stores, leading budgeting, incentives, and insight-driven weekly performance reviews.
- Revamped the Multi-Brand BC Chassis (Olay, Whisper, Haircare) across 250 stores, achieving 200 IYA growth for Olay by optimizing deployment, improving store-selection process, and establishing structured performance governance.
- LRevamped the Multi-Brand BC Chassis (Olay, Whisper, Haircare) across 250 stores, achieving 200 IYA growth for Olay by optimizing deployment, improving store-selection process, and establishing structured performance governance.
- Enhanced Strategy execution by collaborating with AMA and Site teams to deliver visibility programs, trade plans, and activation strategies across HFS and MR.
- Led the analytics ecosystem for Olay & Old Spice by consolidating retailing, distribution, and sub-brand datasets into daily trackers and monthly dashboards supporting strategic reviews and performance diagnostics.
- Delivered forward-looking insights through trend analysis, competitive benchmarking, and channel evaluations; shaped trade plans and new product launch readiness.
Management Trainee
ACN Digital Pvt. Ltd.
11.2020 - 10.2021
- Analyzed Local Cable Operator (LCO) concerns and created data-backed expansion plans, contributing to significant market share gains.
- Managed channel relationships, promotions, and stakeholder communication to strengthen LCO engagement.
- Supported LCOs with strategies for local growth, applying market insights to drive better ROI.
Client Servicing Intern
YAAP Digital Pvt. Ltd.
05.2023 - 06.2023
- Managed social media analytics and content insights for IndusInd Bank, tailoring collection processes to brand needs.
- Conducted trend research and competitor scans to improve content performance and drive engagement.
Education
PGDM - Marketing & Operations
FORE School of Management
New Delhi01.2024
B.Sc. - PCM
P.M.B. Gujarati Science College
Indore01.2020
Class 12 - Science
Siksha Niketan H.S. School
Indore01.2017
Class 10 -
Bhavan’s Prominent School
01.2015
Skills
- Strategy formulation
- Analytical skills
- Process optimization
- Trade Planning
- Competitive Benchmarking
- Excel (Advanced)
- Project Management
- Cross-Functional Collaboration
- Communication skills
Websites
Certification
- ESG & Climate Change — University of Pennsylvania
- Consumer Neuroscience & Neuromarketing — Nanyang Business School
- How to Change the World — Wesleyan University
- Fundamentals of Digital Marketing — Google
Timeline
MS&P Ops Specialist | Market Strategy & Planner
Procter & Gamble
09.2024 - Current
Client Servicing Intern
YAAP Digital Pvt. Ltd.
05.2023 - 06.2023
Management Trainee
ACN Digital Pvt. Ltd.
11.2020 - 10.2021
PGDM - Marketing & Operations
FORE School of Management
B.Sc. - PCM
P.M.B. Gujarati Science College
Class 12 - Science
Siksha Niketan H.S. School
Class 10 -
Bhavan’s Prominent School