Pawan Upadhyay
Bengaluru
Summary
B2B Marketing | Lead Generation | Demand Generation | Field Marketing | ABM | Market Research | Sales Strategy | Account Management | Marketing Strategy | CRM | Email Marketing |Event Marketing | PR | Product Marketing B2C | Marketing Operations
Overview
3
3
years of professional experience
Work History
Head- Marketing
Invisia
01.2024 - 07.2024
- Developed and implemented strategic marketing plans aligned with company objectives to promote growth and expansion
- Managed and enhanced the brand image of Invisia, ensuring consistency across all marketing and communication channels
- Led a team to elevate brand presence and drive customer acquisition in the travel tech industry
- Conducted market research to identify trends, customer needs, and competitor activities to refine marketing strategies for travel tech domain for US market launch and expansion
- Monitored brand consistency across marketing channels and materials
- Led the development of integrated marketing campaigns across various channels (digital, print, social media, etc.) to increase brand awareness and generate leads
- Developed a content strategy that supports marketing initiatives, including website content, blogs, PR, whitepapers, videos, and social media content
- Managed public relations initiatives to build and maintain a positive image of Invisia in the media and among key stakeholders
- Developed and managed the marketing budget, ensuring effective allocation of resources and tracking of expenditures
- Built and led a high-performing marketing team, providing guidance, mentorship, and fostering a collaborative work environment
- Utilized analytics tools to track marketing performance, analyze key metrics, and optimize campaigns for maximum effectiveness and ROI
- Collaborated with external agencies, vendors, and partners to execute marketing initiatives and leverage external expertise
- Ensured alignment and effective communication with other departments (sales, product development, etc.) to support overall company goals
- Ensured all marketing activities comply with legal and ethical standards, including data privacy regulations and industry best practices
- Regularly evaluated the performance of marketing initiatives and campaigns against set goals, adjusting strategies as needed to achieve desired outcomes.
Sr.Marketing Manager
Kenscio- Aghreni Technologies Pvt Ltd
06.2021 - 07.2023
- Managed overall marketing campaigns for B2B domain in SaaS based products
- Managed Digital Marketing campaigns in-house for brand awareness and conversion based objectives
- Cross functional communications with various teams such as product, creative and operations for project deliverables and management
- Crafted various marketing road-maps for campaign planning and executions which involved Planning, Budgeting and implementation
- Participated in various industry events conducted across the country such as ACEF Global Customer Engagement and ACEF Content Creation Awards, DMA Asia Awards, e4m, IAMAI, Digital Dragon Awards
- Sales funnel creation and allocation of leads to the various regions of our branches and gathering the feedbacks for a specific product or service
- Managed various CSR activities being the POC for projects benefiting social causes
- Managed and created sales collaterals for GTM activities such as Contents, Brochures, Presentations, etc
- Demonstrated SaaS products for understanding the gap areas and providing research inputs to improvisation and enhancements
- Implemented strategies to generate high-quality leads through various channels, including digital marketing, content marketing, events, and partnerships
- Quarterly Management of Digital Calendar for social media and Newsletter along with content development.
Head Marketing
Mech Zone Solutions
- Digital Marketing Strategy Planned for various Automotive Clients such as Maruti, Hyundai, Toyota, Lexus, Jeep, and many others 2 wheeler and 4 wheeler segment
- Conducted various Audits and mystery shopping for identifying the gap areas of clients and pitched them the Digital Marketing services such as Dealer Dedicated Social media marketing
- Day to day interaction with clients for social media outcome updates and identifying new business opportunities
- Managed the team size of 27 members into marketing which includes digital marketing, creative, and operations for managing and executing various online and offline campaigns of clients
- Trained and handholded new members in digital marketing and creative to align on the company’s brand guidelines and complying them accordingly
- Conducted various innovative events for automobile dealers and OEM’s for their product launches and Used Vehicle sales
- Interacted with various customers to gather Audio, Video, and written Testimonials on behalf of the clients to enhance and outshine their brands on online presence
- Conducted various campus recruitments for the company hiring and making a brand awareness for Mech Zone Solutions
- Did a successful launch of Mech Zone’s product for Client’s lead management funnel
- Conducted trainings for Client’s sales manpower for improvising customer interactions and process functioning.
Education
Post Graduate Diploma Management (PGDM) - Marketing Management And Research
United World School of Business Karnavati University
Gandhinagar, India05.2015
BBA - Marketing And Retail Management
ASBM Institute of BBA (ASBM University)
Bhubaneswar04.2012
Skills
- Marketing Analytics
- Media Planning
- Customer Segmentation
- Agency Management
- Strategic Marketing
- E-commerce strategy
- Positioning
- Online and mobile consumer marketing tools
- Social media expert
- Customer Service-Oriented
- Strong time management
- Training and mentoring
- Digital Marketing
- Marketing Plan Development
- Prospect targeting
- Project Management
- Website Maintenance
- Data Analytics
- Event Planning
- Product Launches
- Performance metrics analysis
- Campaign Planning
- Campaign Management
- ROI Analysis
- Product Lifecycle Management
- Media Relations
- App marketing
- B2C Marketing
- Salesforce CRM Software
- Social Media Marketing
- Budget Forecasting
- Brand Promotion
- Time Management
- Attention to Detail
- Multitasking Abilities
- Excellent Communication
- Organizational Skills
- Team Collaboration
- Adaptability and Flexibility
Languages
English
Bilingual or Proficient (C2)
Hindi
Advanced (C1)
Odia
Advanced (C1)
Awards
- DMA Asia
- IAMAI Awards
- Global Customer Engagement Awards
- ACEF Awards
- e4m Awards
Recommendations
https://www.linkedin.com/in/pawan-upadhyay%F0%9F%8C%9F-03031953/details/recommendations/?detailScreenTabIndex=0
Timeline
Head- Marketing
Invisia
01.2024 - 07.2024
Sr.Marketing Manager
Kenscio- Aghreni Technologies Pvt Ltd
06.2021 - 07.2023
Head Marketing
Mech Zone Solutions
Post Graduate Diploma Management (PGDM) - Marketing Management And Research
United World School of Business Karnavati University
BBA - Marketing And Retail Management
ASBM Institute of BBA (ASBM University)
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