Pawan Vishal

• Conceptualized and executed innovative Below-The-Line (BTL) strategies to elevate brand awareness via Paytm Bus campaigns.
• Identified and capitalized on new avenues for enhancing consumer and bus operator engagement and awareness of Paytm Bus.
• Strategically managed BTL budgets, ensuring optimal allocation and expenditure.
• Cultivated strong relationships with agencies and vendors to ensure seamless campaign execution.
• Liaised with the central marketing team to ensure the timely and efficient rollout of marketing activities.
• Conducted comprehensive monitoring and analysis of campaign performance and ROI, delivering detailed monthly reports to highlight key insights and opportunities.
• Facilitated successful new product launches in partnership with the Business Development (BD) team.
• Streamlined business operations through regular collaboration with sales teams and relationship managers, enhancing on-ground support, activation, and brand visibility.

Role:

• Developed campaign for brand awareness and onboarding new retailers for 1K.
• Design BTL activities for retailers to drive sales.
• Develop campaign to build transparency between 1K and retail partners.
• Build social capital for 1K.
• Work closely with the Sales team and help them in delivering marketing and promotional assistance.

Achievements:

• Conceptualized and executed van campaign for brand awareness and new retailer acquisition and generated 2500+ leads in 4 months
• Created monthly engagement activities at multiple stores, which showcased an increase in customer growth and sales.
• Initiated a virtual and offline Kirana choupla, we were able to convey the Founder's message and our Month on Month progress with our partners, which helped us in building trust, transparency, and constant engagement with retailers.
• Successfully designed BD brochures, drawing booklets, and various other marketing & promotional collaterals.
• Executed CSR campaign in collaboration with CRY to build the social capital for the company.

• Working towards ideation/conceptualization by inventing or contriving ideas according to the brief.
• Developing and sustaining effective relations with clients to ensure repeat/referral services; attending to clients' complaints and undertaking steps for effectively resolving them.
• Planning and implementing BTL activities for increasing the brand visibility of the client's company, conceptualizing operational plans for the agency, and handling day-to-day operations.
• Creating and sustaining a dynamic environment that fosters development opportunities and motivates performance among team members.
• Negotiated pricing agreements with vendors and suppliers based on organizational needs.
• Represent the firm in business meetings with clients.
• Maximized business growth by acquiring new clients for the company.
• Client worked with: DABUR, TATA MOTORS, ZANDU, HYUNDAI.

•New Business development
•Planning and presenting campaign plans to clients
•Vendor Management
•End-to-end execution of campaigns
•Assisting the Creative team on POSM design for multiple clients
•Creating and sustaining a dynamic environment that fosters development opportunities and motivates performance among team members

Clients worked with: JCB, COCA-COLA, Merino laminates

• Working towards ideation/conceptualization by inventing or contriving ideas, according to the brief.
• Implementing BTL activities for increasing the brand visibility of the client's company.
• Conceptualizing operational plans for the agency and handling day-to-day operations.
• Partnering with a team of specialists and assisting clients in advertising on numerous platforms of the rural market, such as van activation, trade and retail mapping, market research with the help of a mobile application, trade engagement programs visibility, and merchandising, consumer engagement, CSR initiatives, etc.
• Handling production operations for the development of all creative material for the brand to ensure the correct presentation of the brand's trade dress and accurate and effective communication of the brand's positioning, features, and benefits.
• Client worked with: GlaxoSmithKline, Reckitt Benckiser, Mondelez India, TAFE Motors and Tractors Limited, Insta Mojo, Akzonobel, Colgate.