Payal Anand
Digital Media Analyst
Bengaluru,Karnataka
Summary
Results-driven Digital Media and Brand Communication professional with over 4 years of experience in managing online brand presence, content marketing, client relations, and social media strategy. Proven track record of working with high-profile clients in both corporate and sports industries. Adept at executing performance-driven campaigns, managing teams, and analyzing trends for actionable insights. Seeking to leverage expertise in brand communication for a dynamic role at a leading multinational corporation.
Overview
4
4
years of professional experience
16
16
years of post-secondary education
3
3
Certifications
Work History
Digital Media Analyst
Engage Digital Partners
Bengaluru
04.2023 - Current
- Manage digital media strategies and analytics for top-tier sports clients including BCCI, IPL (LSG), WPL (UP Warriors), NBA India, MLB India, and Indian Super League (ISL).
- Achieved 80% growth in viewership and 16% increase in followers for BCCI channels, and 85% growth in viewership with a 20% rise in followers for IPL main channels in the last season through the implementation of targeted content strategies. These strategies focused on audience engagement, optimized posting schedules, and leveraging high-impact formats such as real-time highlights, behind-the-scenes content, and influencer collaborations to drive audience interaction and organic growth across platforms.
- Established and maintained a comprehensive content tracker for F1, setting up a system to monitor and analyze content volumes, segregate by strands, and create a Power BI dashboard. This process enabled data-driven insights to identify consistently high-performing content across all channels, driving improved engagement and strategic focus.
- Utilized social listening tools to monitor brand conversations and competitor activity, delivering comprehensive research and analysis to enhance media coverage.
- Led a team of 5 professionals, overseeing content analysis, performance tracking, and actionable reporting to ensure campaign success.
- Developed strategic insights by analyzing competitor performance, industry benchmarks, and delivering data-driven recommendations for clients.
- Supported junior team members by sharing expertise in media analysis techniques and best practices, enhancing overall team performance.
Contributed to new business growth by actively participating in client pitches, offering strategic insights, and ensuring alignment with client requirements.
Digital Media Executive
Brickwork Ratings
Bengaluru
11.2020 - 02.2023
- Built the company's social media channels from scratch and continuously monitored page statistics to track performance.
- Streamlined social media presence and monitored content consistency across digital channels for improved audience reach and consistent brand messaging.
- Grew LinkedIn follower base by over 200% within 1.5 years, while increasing engagement rate by 30%.
- Led SEO initiatives, including on-page optimization (content management, keyword research, meta tags, and web analytics).
- Spearheaded the development of an online communication strategy, working closely with the team and key decision-makers.
- Collaborated with creative and tech teams to enhance website functionality, improving user experience and accessibility.
- Enhanced user engagement through the creation of visually appealing and interactive online content.
- Managed cross-functional teams to efficiently execute multi-channel digital campaigns.
- Grew social media following by consistently sharing high-quality content tailored for each platform's specific audience demographics.
Education
PGDM - Marketing
Jagdish Seth School Of Management
Bengaluru 07.2019 - 05.2021
B.Com -
Shri Shikshayatan College
Kolkata 07.2012 - 07.2015
ISC -
St.Joseph's Convent High School
Patna 06.2010 - 04.2012
Xth -
International School
Patna 03.2001 - 03.2010
Skills
Microsoft Excel
Power BI
Sprout Social
Tubular
Brandwatch
Canva
Semrush
Leadership skills
Communication Skills
Qualitative/ Quantitative Research
Content analysis
Social Media Analytics
Google Analytics
Data Visualisation
Languages
English
Advanced (C1)
Hindi
Advanced (C1)
Certification
Social Media Marketing
Interests
Mandala Art
Travelling
Extra-curricular Activities
- Core Member of the HR Committee, actively contributing to key initiatives and student engagement activities.
- Elected as Head of the Cultural Committee for the 2019-2021 batch, overseeing the planning and execution of major cultural events.
- Led the Organizing Committee for "Kanyathon", a fundraising event to support the "Save the Girl Child" initiative, hosted by JAGSOM in collaboration with CRY Foundation.
- Secured 1st place in both women's doubles and singles in the college's badminton tournament.
- Consistently excelled in elocution and debate competitions, winning multiple medals at both school and college levels.
Timeline
Digital Media Analyst
Engage Digital Partners
04.2023 - Current
Digital Media Executive
Brickwork Ratings
11.2020 - 02.2023
PGDM - Marketing
Jagdish Seth School Of Management
07.2019 - 05.2021
B.Com -
Shri Shikshayatan College
07.2012 - 07.2015
ISC -
St.Joseph's Convent High School
06.2010 - 04.2012
Xth -
International School
03.2001 - 03.2010
Social Media Marketing
2020-07
Inbound Sales
2020-08
Marketing Analytics from Darden School of Business
2020-11
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