PAYAL BALANA

Dynamic and results - driven Marketing Executive with over 5 years of experience in B2B marketing. I leverage strong analytical skills and CRM expertise to drive market differentiation and strategic growth. Known for exceptional communication and marketing research with a proven track record of fostering business growth through innovative strategies.

• Market research: Collecting, analyzing, and interpreting data to identify customer needs and preferences.

• Marketing campaigns: Creating, managing, and executing marketing campaigns that resonate with the target audience.

• Brand management: Ensuring consistent branding and messaging across all marketing channels.

• Analyzing market trends: Analyzing market trends and consumer insights to tailor marketing efforts.

• Managing social media: Managing social media platforms to ensure a cohesive public image.

• EVENT PLANING & COORDINATION : Planing & organizing promotional events, exhibitions & trade shows.

• CONTENT & DIGITAL MARKETING : Developing and managing content strategies including blogs webinars , social media , SEO and email marketing.

• Enjoy travelling and experiencing different cultures, gaining inspiration for diverse marketing approaches and understanding global market dynamics.
• Passionate about tracking and analyzing emerging trends in digital marketing to stay ahead in a dynamic industry.
• Completed a digital marketing workshop for enhancing skills in SEO and Digital Analytics tailored for B2B clients.
• Attended trade exhibitions at Jaipur Exhibition and Convention Centre for better B2B interactions.
• Presenter and public speaker at local market meetups.
• Worked with international business partners to develop cross-borders B2B campaigns, gaining exposure to global marketing strategies and cultural differences.