Payal Gupta
Chandigarh
Summary
Results-driven SEO professional with 6 years of experience in developing and executing comprehensive SEO strategies to improve search engine rankings, user engagement, and online visibility. Adept at leading high-performing teams, optimizing website performance, and implementing data-driven SEO campaigns. Proficient in on-page and off-page optimization, technical SEO, and analytics.
Overview
6
6
years of professional experience
Work History
SEO Team Leader and Project Manager
Alpha Geeks Technologies
Chandigarh
03.2023 - Current
- Lead a team of SEO professionals to implement strategic SEO campaigns for multiple clients.
- Conduct in-depth keyword research, competitor analysis, and website audits to drive organic growth.
- Develop and execute content optimization strategies aligned with business objectives.
- Track and analyze website performance using Google Analytics, SEMrush, Ahrefs and Moz.
- Implement technical SEO improvements, including structured data, site speed optimization, and indexing strategies.
- Generate detailed performance reports and provide actionable insights to stakeholders.
- Manage and oversee link-building strategies to improve domain authority.
- Optimize local SEO strategies, including Google My Business optimization and citation building.
- Conduct A/B testing to analyze the effectiveness of SEO strategies and improve performance metrics.
- Collaborate with developers and designers to ensure SEO best practices are implemented in website development.
Digital Marketing Manager
Digiwolves
Chandigarh
09.2022 - 12.2022
- Managed and optimized SEO projects for diverse clients across various industries.
- Conducted detailed audits and implemented SEO best practices to improve website performance.
- Led a team of SEO specialists to drive organic traffic and improve search engine rankings.
- Monitored, tracked, and reported on daily and weekly ranking improvements.
- Analyzed competitor SEO strategies and recommended data-driven improvements.
- Provided technical SEO recommendations, including fixing crawl errors and improving site architecture.
- Created SEO-friendly content guidelines to support the content team.
- Managed website migrations while ensuring minimal impact on SEO performance.
- Posted new content for products and services when managing marketing and release calendars.
- Collaborated with other departments to coordinate strategic marketing activities.
- Managed social media accounts on platforms including Twitter, Facebook, Instagram, YouTube, LinkedIn, Pinterest etc.
Sr. SEO Executive/ Business Manager
Tech Pumpkin
Chandigarh
01.2022 - 08.2022
- Recommended website architecture, content strategies, and linking structures to enhance SEO performance.
- Conducted competitor research and identified keyword opportunities to target relevant audiences.
- Managed Google Search Console and Google Analytics to track SEO performance and resolve indexing issues.
- Specialized in handling Canada and USA-based projects, achieving first-page rankings for targeted keywords.
- Created comprehensive SEO reports and presented insights to clients.
- Developed and executed local SEO strategies for location-based businesses.
- Collaborated with developers to improve technical SEO elements such as structured data and site speed.
- Researched industry trends and Google algorithm updates to adjust strategies accordingly.
- Conducted backlink audits and disavowed harmful links to maintain a healthy link profile.
SEO Executive
Arific Business Solutions
Chandigarh
07.2020 - 12.2021
- Implemented high-quality backlink strategies to improve website rankings and organic traffic.
- Performed keyword research and competitor analysis to enhance search engine visibility.
- Developed link-building campaigns and monitored SEO performance metrics.
- Provided SEO insights and recommendations for content optimization.
- Assisted in creating content briefs to align with SEO best practices.
- Conducted on-page SEO audits and implemented improvements, including title tags, meta descriptions, and internal linking.
- Monitored website rankings and suggested data-backed recommendations to improve search visibility.
Digital Marketing Trainee
Infowiz
Chandigarh
06.2019 - 12.2019
- Trained in digital marketing fundamentals, including on-page and off-page SEO techniques.
- Worked on advertising projects and gained hands-on experience in search engine marketing.
- Assisted in keyword research and basic website optimization techniques.
- Learned about different SEO tools and their applications in real-world projects.
Education
Master of Computer Applications -
Chandigarh Group of Colleges
Chandigarh, India06.2020
Bachelor of Computer Application -
Kurukshetra University
Karnal, India05.2018
Skills
- SEO Strategy Development (On-Page & Off-Page Optimization, Technical SEO)
- Team Leadership & Project Management
- Keyword Research & Competitive Analysis
- Google Analytics & Google Search Console
- Content Optimization & Link Building
- SEO Tools: SEMrush, Moz, Ahrefs, Screaming Frog
- Client Management & Reporting
- Local SEO & Google My Business Optimization
- Website Audits & Performance Monitoring
- Technical SEO Optimization
- Performance reporting
Strengths
- Highly responsible, dedicated, and result-oriented.
- Strong ability to lead and train SEO teams effectively.
- Passion for problem-solving and optimizing digital marketing strategies.
- Enthusiastic about learning and adapting to evolving SEO trends.
Declaration
I hereby declare that the information mentioned above is correct up to my knowledge and I bear the responsibility for the correctness of the above-mentioned particulars.
Payal Gupta
Timeline
SEO Team Leader and Project Manager
Alpha Geeks Technologies
03.2023 - Current
Digital Marketing Manager
Digiwolves
09.2022 - 12.2022
Sr. SEO Executive/ Business Manager
Tech Pumpkin
01.2022 - 08.2022
SEO Executive
Arific Business Solutions
07.2020 - 12.2021
Digital Marketing Trainee
Infowiz
06.2019 - 12.2019
Master of Computer Applications -
Chandigarh Group of Colleges
Bachelor of Computer Application -
Kurukshetra University
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