Payal Meher
Sambalpur
Summary
Results-driven Digital Marketing Specialist with a strong foundation in commerce, accountant, budget management and expertise in social media management, SEO, performance marketing, and website development. Known for driving digital transformation at Meher Handloom Emporium by boosting brand visibility, engagement, and online sales through targeted campaigns. Skilled in Google Ads optimization, SEO/SMM strategy, data-driven analytics, and crafting creative strategies that deliver measurable business growth, and strengthen brand identity.
Overview
1
1
year of professional experience
1
1
Certification
Work History
SMM Specialist
Meher Handloom Emporium
Sambalpur
07.2023 - 12.2024
- Developed engaging content for social media platforms to enhance brand visibility.
- Managed daily social media interactions and responded to audience inquiries promptly.
- Assisted in creating and scheduling posts across multiple social media channels.
- Analyzed social media metrics to identify trends and inform future content strategies.
- Conducted research on industry trends to ensure relevant and timely content creation.
- Prepared detailed budget forecasts to support departmental planning activities.
- Assisted in preparing financial reports for management review and decision-making.
Education
PGCP - Digital Growth & SEO Expert
Digital Academy 360
Bangalore 03-2025
CMA - Cost Accountant
Institute of Cost Accountants of India
Kolkata, India01-2021
Bachelor of Commerce -
Gangadhar Meher University
Sambalpur08-2018
Skills
Social media management
- Digital Marketer
- Brand strategy
- SEO strategy development
- SEO optimization
- SEO reporting and analytics
- SEO fundamentals
- SEO/SEM strategies
- SEO optimization proficiency
- SEO/SEM strategy
- Artificial intelligence in SEO
- Amazon SEO optimization
- SEO practices
- SEO expertise
- Audience engagement
- Project coordination
- Cost accounting
- Accounting principles
- Financial forecasting
- Invoice processing
- Budget preparation
- Accounts reconciliation
- Cash flow management
- General ledger maintenance
- Financial statement preparation
- Budget development
- Brand management
- Digital marketing
Languages
English
First Language
Hindi
Proficient (C2)
C2
Odia
Proficient (C2)
C2
Sambalpuri
Proficient (C2)
C2
Bengali
Upper Intermediate (B2)
B2
Gujarati
Intermediate (B1)
B1
Certification
Semrush SEO fundamental
Google Ads search certification
Google Ads Creative Certification
Google Analytics certification - GA4
AI-powered shopping ads certification
Fundamentals of digital marketing
Email marketing
Content marketing
Social media marketing
Search engine optimization
Timeline
SMM Specialist
Meher Handloom Emporium
07.2023 - 12.2024
PGCP - Digital Growth & SEO Expert
Digital Academy 360
CMA - Cost Accountant
Institute of Cost Accountants of India
Bachelor of Commerce -
Gangadhar Meher University
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