Payal Singh
New Delhi
Summary
Results-oriented Digital Marketer specializing in social media management, content creation, and brand marketing. Develops engaging campaigns and collaborates with creative and marketing teams to enhance brand visibility. Manages backend operations and tracking reports to foster team collaboration. Experienced in executing multi-channel strategies for diverse brands.
Overview
1
1
Certification
2
2
years of professional experience
Work History
Marketing Executive
Shree Sharda Group
02.2026 - Current
- Executed marketing strategies for four brands, including PappaRoti India and Wok to Walk. - PappaRoti India, Wok to Walk, Lal Qilaa & Aveil.
- Managed social media strategy, content creation, posting, and paid promotions.
- Oversaw promotional offers on Swiggy and Zomato, enhancing customer engagement. and promotions.
- Handling influencer marketing and brand collaborations.
- Coordinated with mall marketing teams for brand events and activities.
- Planning food events and brand activations.
- Planning offers, WhatsApp marketing and promotional campaigns.
- Creating videos and planning shoots for social media content.
- Guiding the graphic design team for marketing creatives.
Social Media Executive
Fat Tiger Kincsen Hospitality Pvt. Ltd.
07.2025 - 01.2026
- Managed social media presence for three brands, enhancing engagement across Instagram, Facebook, LinkedIn, and YouTube.
- Planned and monitored Meta ad campaigns to maximize reach and audience targeting.
- Created posts, captions, and marketing copy to align with brand messaging and audience interests.
- Tracked campaign performance and managed influencer collaborations.
- Coordinated with design and creative teams.
Social Media & Customer Relations Manager
Laxminarayan Diamonds Pvt. Ltd.
05.2024 - 06.2025
- Managed and grew the company's Instagram account.
- Ran Meta Ads for lead generation and customer engagement.
- Created videos including scripting, shoots and editing.
- Coordinated with customers and maintained relationships.
- Managed website product listings and updates.
- Laxminarayan Diamonds Pvt. Ltd. is a reputed diamond and jewellery manufacturer, known for quality craftsmanship and global clientele.
Education
Bachelor of Arts - Political Science
Delhi University
New Delhi06-2026
Senior Secondary Education -
CBSE Board-GGSS School
06-2021
Skills
- Social Media Management
- Meta Ads
- Lead generation strategies
- Digital Marketing
- Content Creation
- Video Editing
- Graphic Design
- Canva
- Photoshop
- SEO
- Campaign analytics
- Customer Relationship Management
Certification
- ChatGPT in Content Creation And Social Media Marketing
- Fundamentals of Digital Marketing
- SEO Fundamentals with Greg Gifford
- Master in Digital Marketing Course, 08/2023 - 01/2024
Languages
- Hindi, Native or Bilingual Proficiency
- English, Full Professional Proficiency
Awards
- Achievers Award, Laxminarayan Diamonds Pvt. Ltd.
- Consistent Employee Award, Laxminarayan Diamonds Pvt. Ltd.
Hobbies and Interests
- Reading
- Dancing
- Cooking
Timeline
Marketing Executive
Shree Sharda Group
02.2026 - Current
Social Media Executive
Fat Tiger Kincsen Hospitality Pvt. Ltd.
07.2025 - 01.2026
Social Media & Customer Relations Manager
Laxminarayan Diamonds Pvt. Ltd.
05.2024 - 06.2025
Bachelor of Arts - Political Science
Delhi University
Senior Secondary Education -
CBSE Board-GGSS School