Payal Verma

Product development:

• Led product development and launch initiatives, coordinating cross-functional teams to deliver customer-centric solutions.
• Implemented data-driven prioritization of product features, enhancing user experience based on customer insights and analytics.
• Supervised the entire product lifecycle, ensuring alignment with market needs and business goals from conception through to post-launch evaluation.

Customer Engagement & Teamwork:

• Enhanced cross-departmental collaboration by acting as the nexus between development, marketing, and sales teams to streamline product delivery and maximize market impact.
• Collaborated with engineering and design teams to define product requirements, and ensure timely delivery of high-quality products.
• Utilized customer feedback and market data to continuously refine product strategies, boosting customer satisfaction and competitive positioning.
• Championed customer-centric design by integrating feedback from user research into product enhancements, improving customer satisfaction scores.

Target achievement and productivity:

• Optimized product backlog management and agile workflows to accelerate release cycles and improve team productivity.
• Led cross-functional teams in the agile development of new product features, ensuring timely delivery and alignment with business objectives, while maintaining high-quality standards.
• Managed product launch plans, including go-to-market strategies and post-launch performance analysis, to optimize product adoption and achieve target KPIs.

Product Management and Development:

• Managing products in and out, and ensuring that internal and external stakeholders receive the expected information in a timely manner.
• Directing and coordinating marketing activities to help establish the product's equity in the market.
• Involved in the planning of product development, product growth, and strategy-making process.

Campaign Designing and Product Training:

• Creating effective campaigns for existing products to grow in each market.
• Designing, maintaining, and ensuring the usage of collaterals for the products in the market.
• Providing training to the internal stakeholders for product knowledge.

Product improvement:

• Working towards product improvement in terms of product packaging, product.
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• Conceptualized and deployed enhanced product features, and optimized implementation for use in marketing strategies.
• Monitored market trends, competitor performance, and analyzed gaps to update promotional strategies, and maximize sales.

Product Management and Team Handling:

• Managed products, starting from launch to the existing products' growth analysis.
• Created effective campaigns for existing products to maintain brand equity, and for new products to perform and grow.
• Analyzed business opportunities and monitored market trends.
• Strategic planning of each product's growth, communication, and ensuring the proper implementation.
• Handled a team of four employees, managed the team's efficiency to deliver work on time.

Budget & Dispatch, Product Training:

• Prepared the budget for the team and ensured the best product plan for better product growth.
• Helped to provide and help the dispatch team to dispatch the inputs on time for proper utilization and effective communication.
• Provided training to the sales team and product team for enhancing product knowledge for better communication with customers.

Team Growth and Requirements:

• Planned and ensured the growth of the team, on-time promotions, and increments for the motivation of the team to perform and grow.
• Helped the team from time to time with their requirements and suggestions to management.

Product Planning and Designing Campaign:

• Involved in new launch process suggestions and planning with the help of marketing research, having extensive IMS handling skills.
• Created effective campaigns for existing products to maintain brand equity, and for new products to perform and grow.
• Prepared the presentation on a requirement basis for internal and external customers.

Products/Consumer Analytics:

• Identification of key products, portfolio, and customers in the global scenario.
• Identifying the opportunities in various prospects, preparing the business case to analyze the business potential with the customers, and identifying and tracking emerging trends in the markets.

Engagement and Retention (Product) & Growth Strategy:

• Identifying the new opportunities and marketing trends for different countries, entering and preparing a strategic plan accordingly, and preparing and analyzing the data for potential products to launch.
• Strategic planning of the product portfolio for a global platform to grow and retain business, responsible for designing 360-degree marketing strategies.

Customer communication:

• Following up with internal and external customers for dispatch and payments processes to be executed on time.
• Communicating with customers on a requirement basis for the dispatch of goods.
• Following up with the dispatch team to align and meet the shipment timings given to customers.

Product Planning:

• Conducted in-depth market research and competitor analysis to identify emerging trends and inform product development strategies.
• Managed product lifecycle processes from concept through to launch, monitoring key performance indicators, and customer feedback for continual improvement.

New product development:

• Implemented data-driven decision-making frameworks to prioritize product features and optimize user experience based on customer insights and analytics.
• Facilitated communication between product, sales, and support teams to ensure consistent product messaging, and customer satisfaction.

Planning the brands in and out:

• Prepared detailed product reports and presentations for senior management to support strategic decision-making.
• Making the brands plan product campaigns by monitoring competitor product launches and analyzing their impact on market share to make strategic adjustments, and to help the sales team offer our products' benefits to the customers.

Training and Mentoring:

• I trained the sales team to help them understand the medical benefits of our products.
• Monitored the interns and trainees for product development and in their projects.

• Managed key client relationships and identified new business opportunities within the assigned territory to drive sales growth.
• Coordinated cross-functional teams to implement territory-specific marketing strategies, aligned with product management goals.
• Analyzed market trends and competitor activities to inform product positioning and pricing strategies.
• Monitored sales performance metrics to evaluate territory goals, and adjust strategies accordingly.
• Collaborated with product development teams to provide customer feedback and influence product enhancements.
• Developed and delivered sales presentations and training sessions to improve product knowledge among the sales team.
• Worked on customer engagement, retention, and adding new customers to deliver continuous business growth.