Summary
Overview
Work History
Education
Skills
Languages
Websites
Timeline
Generic

Payal A Nair

Bengaluru

Summary

Accomplished Digital Marketing Consultant with over 2 years of experience and a proven track record of enhancing online branding and awareness. Skilled in data-driven insights and Agile project management, I excel at leveraging collaborative teamwork to achieve significant online presence growth, and deliver strategic marketing solutions.

Overview

2
2
years of professional experience

Work History

Digital Marketing Consultant

CriticaLog Pvt ltd
Bengaluru
10.2024 - 06.2025
  • Strategic Marketing Partnerships: Acted as a strategic partner to clients, managing social media accounts for two companies and enhancing their branding through tailored digital marketing solutions.
  • Comprehensive Digital Marketing Expertise: Delivered on-page and off-page SEO auditing and reporting. Successfully achieved high-quality SEO backlinks, increasing search engine visibility by 30%.
  • Data-Driven Insights & Optimization: Developed a comprehensive Google Ads campaign strategy to enhance online website traffic by 40%. Analyzed and improved social media followers by 20% and website traffic.
  • Client Success and Communication: Managed online reputation management across Google My Business, Instagram, Facebook, LinkedIn, and other community websites. Proactively created video content and posts to engage with audiences, and deliver results.
  • Innovation & Trend Forecasting: Stayed current with content trends, creating video content for social media, and contributing to a guest blog for a popular logistics magazine.

Digital Marketing Executive

TAP Academy
Bengaluru
08.2023 - 09.2024
  • Business & Marketing Alignment: Developed a comprehensive digital marketing strategy to enhance online branding, successfully attracting a diverse student base from various regions in India to enroll in courses.
  • Data-Driven Insights & Optimization: Analyzed and improved social media and website presence, with a 40% increase in organic traffic. Tracked and managed online reputation across multiple platforms.
  • Content Marketing & Brand Building: Collaborated with trainers for content creation, and recorded student testimonials as user-generated content to enhance branding.

Digital Marketing Executive

Universal Agile
New Delhi
03.2023 - 07.2023
  • Data-Driven Insights & Optimization: Executed competitor analysis and niche research to provide insights that resulted in a positive ROI.
  • Lead Generation and Conversion: Generated 15% higher leads through effective email marketing campaigns.

Education

Bachelor of Technology - Electrical, Electronics And Communications Engineering

ADGITM ( GGSIPU )
New Delhi
05-2022

Skills

Marketing Expertise:

  • SEO
  • Social media management
  • Google Ads
  • Facebook Ads
  • Inbound marketing
  • Email marketing
  • Lead generation
  • Content marketing
  • Content creation
  • Website analysis
  • Keyword research
  • Digital branding
  • Marketing strategies
  • CRM software management
  • Conversion rate optimization

Languages

Hindi
First Language
English
Advanced (C1)
C1
Malayalam
Upper Intermediate (B2)
B2
Kannada
Intermediate (B1)
B1

Timeline

Digital Marketing Consultant

CriticaLog Pvt ltd
10.2024 - 06.2025

Digital Marketing Executive

TAP Academy
08.2023 - 09.2024

Digital Marketing Executive

Universal Agile
03.2023 - 07.2023

Bachelor of Technology - Electrical, Electronics And Communications Engineering

ADGITM ( GGSIPU )

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Payal A Nair