Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Timeline
Generic

Payel Sarkar

Customer Engagement Executive
Kolkata

Summary

With over four years of content creation experience, I have developed a deep understanding of optimizing customer engagement across various digital channels. Expertise lies in analyzing data from web analytics, WhatsApp, and email campaigns to identify trends and improve user experiences. By leveraging these insights, able to inform content strategy and enhance audience targeting, ultimately driving impactful results for businesses.

Overview

4
4
years of professional experience

Work History

Digital Engagement Executive

Clirnet Services Pvt Ltd
Kolkata
07.2023 - Current
  • Content Management: Oversee end to end content management process, ensuring accurate and timely upload
  • Campaign Strategies and Planning: Analyzing large date sets and databases with the goal of creating strategic recommendations for engagement and communication efforts
  • Strategically launching campaigns through Omni channels (Email marketing, WhatsApp marketing, social media marketing)
  • User Experience Enhancement: Collaborate with the product team to identify and implement features that enhance the user experience
  • Pioneered customer experience strategies, elevating satisfaction levels and successfully retained 60% of targeted audiences in our platform evert month
  • Cohort Analyzing: Understanding and optimizing user behavior to understand the pattern that supports high engagement of our contents
  • Data Analysis and Reporting: Generate regular reports and actionable insights to guide decision making processes and provide insights that supports business decisions
  • Vendor Management: Manage relationships with third party vendors to ensure seamless integration and performance

Associate Content Developer

Das Writing Services Pvt Ltd.
Kolkata
08.2022 - 06.2023
  • Article modification and edit as per quality requirement established from client to publish them as web content for clients like Koskii, Turtle, Autogarage Networks
  • On-page web content development (about us, home page, brand pages etc.)
  • Curated location page to help customers find location specific information surrounding the business
  • Utilized keyword research tools for analyzing and optimizing keywords
  • Adhered to SEO standards when editing webpages for optimal profitability
  • Collaborating with the client's marketing team to design content ideas with appropriate CTA tone keeping the consumer's search intent in mind in B2C domain
  • Working closely with the SEO team and creative team members for curating SEO Optimised content
  • Execute in-depth secondary research to learn about the client perceptions and insights
  • Adhering to Flesch and word density score when writing content to assess and improve text's readability
  • Streamlined content production processes by introducing efficient content management systems and tools

Research Analyst

Simplified Education
Kolkata
04.2021 - 07.2022
  • Using existing data from academic journals, published demographic research, government records, and other credible sources to write about various topics on the company's on-page blogs
  • Extensive and in-depth secondary research in education- tech (Ed-tech) segment according to the client's need
  • Gathering data on consumer demographics, preferences, needs and curating report
  • Generated engaging infographics and presentation to attract more readers to company content

Education

X - All subjects

St.Michaels school
durgapur

XII - Science

Bidhan Chandra Institution for Girls

Graduation UG - Bio-Science

Vidyasagar college for women

PG MBA - HR, Marketing

Dr.B.C.Roy engineering college

Skills

  • Advanced excel

  • WhatsApp marketing

  • Email marketing

  • SEO and Content development

  • Social Media Marketing

  • Data visualization (Ms Powerbi)

  • Data collection and Analysis

  • Microsoft office: Ms Word and powerpoint

  • Marketing Analytics

  • Problem-Solving

  • Marketing Strategies

  • Team Collaboration

  • Strategic thinking

  • Communication

  • Networking and creative thinking

Accomplishments

  • Boosted email open rates by 5% and click-through rates by conducting A/B testing and refining content strategies.
  • Analyzed user behavior data to identify high-engagement content, which led to an increase in conversions over three months.
  • Implemented retention strategies that reduced user drop-off rates.
  • Pioneered interactive content formats, such as polls and quizzes, leading to higher engagement.

Timeline

Digital Engagement Executive

Clirnet Services Pvt Ltd
07.2023 - Current

Associate Content Developer

Das Writing Services Pvt Ltd.
08.2022 - 06.2023

Research Analyst

Simplified Education
04.2021 - 07.2022

X - All subjects

St.Michaels school

XII - Science

Bidhan Chandra Institution for Girls

Graduation UG - Bio-Science

Vidyasagar college for women

PG MBA - HR, Marketing

Dr.B.C.Roy engineering college

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Payel SarkarCustomer Engagement Executive