PC YESESHSRI

Operations:

• Initiated a career in Sales Operations, with a strong focus on business acumen.
• Developed and enhanced prospect data lists to support SDR, BDR, and AE teams.
• Optimized processes using tools like Salesforce, Workbench, LinkedIn Sales Navigator, ZoomInfo, Lusha, Slintel, and Phantom Buster.
• Partnered with the Deal Desk team to gain insights into CPQ processes, pricing strategies, and discounting.
• Managed Salesforce data efficiently, including account, contact, and lead creation, assignment, and data cleanliness maintenance.
• Provided comprehensive CRM support and handled ad hoc requests for sales and cross-functional teams.
• Executed mass data updates in Salesforce to facilitate events and key initiatives.
• Implemented and maintained data cleanliness strategies within Salesforce.

Reporting and Dashboard:

• Leveraged Salesforce to generate impactful reports and build dynamic dashboards for AEs and BDRs.
• Led initiatives to ensure data hygiene.
• Quarterly reports for the XDRs on contact roles, opportunities, and leads.

Manager:

• Served as the single point of contact (SPOC) for the Account Management BDR team, managing all Salesforce CRM requests.
• Initiated and implemented process improvements on new strategies and procedures.