Summary
Overview
Work History
Education
Skills
Interests
Timeline
Generic
PEARL D'SOUZA

PEARL D'SOUZA

Marketing & Communication Campaign Lead
BANGALORE

Summary

Decisive leader with over 9 years of experience driving company growth through creative and innovative marketing strategies and cross-functional communication tactics. Resourceful and adaptive team builder skilled at analyzing market trends and customer needs to develop highly-effective and targeted branding campaigns. Key account manager and strategic thinker.

Overview

10
10
years of professional experience
5
5
years of post-secondary education

Work History

Marketing & Communication Campaign Lead

Decathlon Sports India
Bangalore
01.2023 - Current
  • Led & coached a dynamic team of 4 campaign managers in conceiving, executing, and monitoring integrated marketing campaigns, resulting in new customer acquisition, return users & business turnover growth.
  • Strategized the country marketing campaigns to meet the Branding, Acquisition and Retention objectives.
  • Developed strategic campaign plans, defining objectives, target audiences, messaging, and channel selection to achieve 18% growth of new customers and 68% return of existing customers.
  • Successfully managed a campaign budget of 20 Crores and consistently delivered projects on time and within budget.
  • Built branding positioning campaigns to reiterate our price positioning with comprehensive brand lift study done.
  • Collaborated with ad agencies for campaign implementation and optimizations and with partners like Google and Meta to build the Brand strategy to meet the desired objectives.
  • Applied strong leadership talents and problem-solving skills to maintain team efficiency and organize workflows.

Performance Marketing Lead

Decathlon Sports India
Bangalore
01.2021 - 12.2022
  • Develop and execute multi-channel performance marketing strategies customer acquisition, and revenue.
  • Oversee the planning and execution of online advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and programmatic display networks.
  • Analyze campaign performance data, using insights to optimize targeting, bidding strategies, and creative elements to improve conversion rates and lower cost-per-acquisition.
  • Collaborate with the content and design teams to create compelling ad creatives and landing pages that align with brand guidelines and maximize conversion rates.
  • Monitor marketing budgets, allocate resources effectively, and report on key performance metrics to demonstrate ROI and inform future strategies.
  • Implement advanced tracking techniques, such as UTM parameters and conversion pixels, to accurately measure the impact of different marketing efforts.
  • Stay current with industry trends, algorithm updates, and emerging technologies, and adapt strategies accordingly.
  • Work closely with ad agency for implementation of campaigns and their optimization and continuous exchange with Google partner based on our JBP.

Digital Merchandiser

Decathlon Sports India
Bangalore
01.2016 - 12.2021
  • Built the digital marketing strategy of the Swimming brand to meet the digital business goals for the brand.
  • Improve page content, keyword relevancy, and branding to achieve search engine optimization goals.
  • Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.

Department Manager

Decathlon Shamshabad
Hyderabad
01.2014 - 12.2015
  • Recruited, led and coached a team of 5 Sales Managers to boost overall turnover of the Swimming Department
  • Worked actively with management team to create daily and weekly sales plans based on weekly sales trends.
  • Monitored department merchandising actions and ensure layout yielded maximum turnover per square meter.
  • Established performance goals for employees and provided feedback on methods for reaching those milestones.
  • Leveraged data and analytics to make informed decisions and drive business improvements.

Education

MBA - Marketing

St. Joseph's College of Business Administration
Bangalore
06.2012 - 04.2014

BCOM - Commerce

St. Aloysius College
Mangalore
06.2009 - 04.2012

Skills

    Campaign management

undefined

Interests

Music

Reading

Hiking

Timeline

Marketing & Communication Campaign Lead

Decathlon Sports India
01.2023 - Current

Performance Marketing Lead

Decathlon Sports India
01.2021 - 12.2022

Digital Merchandiser

Decathlon Sports India
01.2016 - 12.2021

Department Manager

Decathlon Shamshabad
01.2014 - 12.2015

MBA - Marketing

St. Joseph's College of Business Administration
06.2012 - 04.2014

BCOM - Commerce

St. Aloysius College
06.2009 - 04.2012

Similar Profiles

CREATE PROFILE
PEARL D'SOUZAMarketing & Communication Campaign Lead