Summary
Overview
Work History
Education
Skills
Timeline
Generic

Peeyush Kumar Singh

Greater Noida West

Summary

Accomplisheddigital analytics and ORM expert with 13+ years of experience in social listening, campaign performance analysis, qualitative and quantitative research, and community management. Adept at delivering data-driven strategies to enhance brand presence, optimize engagement, and achieve business objectives. Proficient in managing global client relationships, real-time crisis resolution, and mentoring cross-functional teams to ensure consistent quality and results.

Overview

14
14
years of professional experience

Work History

Manager - Business Analytics

HSAD India
01.2024 - 01.2025
  • Directed end-to-end social listening/digital analytics, and ORM initiatives for Delhi Airport, delivering insights to enhance digital strategy
  • Designed and maintained interactive dashboards (e.g., DigiYatra and Self Baggage Drop) using Looker Studio for visualizing key metrics
  • Conducted qualitative and quantitative analysis of campaign performance, providing actionable recommendations to stakeholders
  • Managed real-time social media monitoring, identifying trends, and resolving issues to maintain brand reputation
  • Supervised a team of analysts, ensuring seamless team collaboration and high-quality deliverables
  • Collaborated with related teams to develop social media strategies and optimize campaign performance

Associate Director - Analytics

Buffalo Soldiers Digital
06.2023 - 12.2023
  • Led comprehensive social media analytics and ORM for clients such as Parker and Tech Mahindra, transforming insights into business strategies
  • Performed qualitative and quantitative research, including competitive benchmarking and trend analysis
  • Optimized client engagement through data-driven strategies and real-time campaign insights
  • Directed a team of analytics and community managers, fostering collaboration and aligning goals with client expectations

Management Supervisor - Social Analytics

Ogilvy
04.2022 - 06.2023
  • Spearheaded social listening and digital analytics for high-impact campaigns across Coca-Cola brands, delivering in-depth performance reports
  • Conducted consumer behavior analysis and developed insightful strategies to enhance engagement
  • Collaborated with creative teams and clients, presenting data-backed recommendations for campaigns
  • Provided leadership and mentorship to analytics teams, ensuring alignment with brand goals

Deputy Manager - Research & Analytics

Concentrix
03.2021 - 03.2022
  • Managed social listening and analytics for top-tier clients like Google and Razer, enhancing their digital strategies
  • Delivered real-time monitoring insights, aiding crisis resolution and improving engagement
  • Led community management initiatives, optimizing customer interactions and brand sentiment
  • Guided a team of analysts, ensuring seamless operations and superior client servicing

Senior Social Media Analyst

HSAD India
06.2018 - 03.2021
  • Developed actionable social listening insights and optimized ORM strategies for LG India and Amity Global
  • Delivered detailed performance reports through qualitative and quantitative analysis of campaigns
  • Managed crisis situations, ensuring swift resolution and maintaining brand image
  • Led a team to design and execute community management initiatives, enhancing online engagement

Lead - Digital Analytics

Digitigi Technologies
12.2017 - 06.2018
  • Directed social listening and ORM efforts for BMW India, ensuring positive brand perception
  • Delivered sentiment analysis reports and trend forecasting to inform strategic decisions
  • Oversaw real-time issue resolution and community engagement to improve user experiences
  • Managed cross-functional collaboration to align digital campaigns with marketing objectives

Lead - Social Media Analytics

SapientRazorfish
06.2017 - 12.2017
  • Designed and implemented analytics frameworks for Aditya Birla Fashion Retail, providing actionable insights
  • Led a team of analysts, ensuring efficient delivery of reports and strategic recommendations
  • Handled client communications, aligning analytics efforts with business objectives

Senior Social Media Analyst

Isobar India
09.2015 - 06.2017
  • Conducted detailed ORM and social media analysis for brands like Sony, Adidas, and Maruti
  • Delivered campaign performance reviews and competitive benchmarking reports
  • Enhanced brand presence through data-driven social media strategies and timely reporting

Social Media Analyst

Strategic Intellectual Property Information Pvt. Ltd.
03.2011 - 08.2015
  • Managed ORM and social listening for luxury brands such as LVMH, Gucci, and Chanel
  • Delivered qualitative insights from sentiment analysis to optimize brand image
  • Collaborated with clients to develop strategies based on digital performance data

Education

BBA -

Allahabad Agricultural Institute Deemed University

Skills

  • Social Listening & Digital Analytics
  • ORM
  • Data analysis
  • Qualitative & Quantitative Analysis
  • Tools Proficiency
  • Community Management
  • Team Leadership
  • Client Collaboration
  • Business development

Timeline

Manager - Business Analytics

HSAD India
01.2024 - 01.2025

Associate Director - Analytics

Buffalo Soldiers Digital
06.2023 - 12.2023

Management Supervisor - Social Analytics

Ogilvy
04.2022 - 06.2023

Deputy Manager - Research & Analytics

Concentrix
03.2021 - 03.2022

Senior Social Media Analyst

HSAD India
06.2018 - 03.2021

Lead - Digital Analytics

Digitigi Technologies
12.2017 - 06.2018

Lead - Social Media Analytics

SapientRazorfish
06.2017 - 12.2017

Senior Social Media Analyst

Isobar India
09.2015 - 06.2017

Social Media Analyst

Strategic Intellectual Property Information Pvt. Ltd.
03.2011 - 08.2015

BBA -

Allahabad Agricultural Institute Deemed University

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