Peeyush Kumar Singh
Greater Noida West
Summary
Accomplished digital analytics and ORM expert with 13+ years of experience in social listening, campaign performance analysis, qualitative and quantitative research, and community management. Adept at delivering data-driven strategies to enhance brand presence, optimize engagement, and achieve business objectives. Proficient in managing global client relationships, real-time crisis resolution, and mentoring cross-functional teams. Experienced in communications impact measurement, KPI tracking, and translating complex insights into actionable strategies.
Overview
14
14
years of professional experience
Work History
Manager - Business Analytics
HSAD India
Noida
01.2024 - 01.2025
- Directed end-to-end social listening, digital analytics, and ORM initiatives for Delhi Airport, delivering insights to enhance digital strategy
- Designed and maintained interactive dashboards (e.g., DigiYatra, Self Baggage Drop) using Looker Studio, PowerBI, and Tableau
- Conducted qualitative and quantitative analysis of campaign performance, providing actionable insights and aligning with KPIs
- Managed real-time social media monitoring through Sprinklr and Talkwalker, identifying trends and resolving issues to maintain brand reputation
- Collaborated with stakeholders to develop digital communication strategies and optimize campaign performance
Associate Director - Analytics
Buffalo Soldiers Digital
Noida
06.2023 - 12.2023
- Led comprehensive analytics for clients like Parker and Tech Mahindra, transforming data insights into strategic recommendations
- Performed competitive benchmarking, brand perception analysis, and opportunity identification through tools like Meltwater and Cision
- Translated research requests into analytics requirements, delivering data-driven presentations to senior stakeholders
- Supervised analytics teams, providing training and mentorship on measurement and technology initiatives
Management Supervisor - Social Analytics
Ogilvy
Gurgaon
04.2022 - 06.2023
- Spearheaded social listening and digital analytics for Coca-Cola brands, leveraging tools like Sprinklr, Brandwatch and Netbase for insights
- Conducted consumer behavior analysis and developed insights presentations with compelling data storytelling
- Collaborated with creative teams and clients, delivering reports and recommendations on campaign performance
- Provided leadership and guidance on strategic priorities, ensuring alignment with communication goals
Deputy Manager - Research & Analytics
Concentrix
03.2021 - 03.2022
- Managed social listening and analytics for Google and Razer, enhancing digital communication strategies
- Delivered real-time monitoring insights, aiding crisis resolution and improving engagement
- Led community management initiatives, optimizing customer interactions and brand sentiment
- Worked closely with third-party tech vendors to understand new capabilities and train teams on emerging features
Senior Social Media Analyst
HSAD India
06.2018 - 03.2021
- Developed actionable social listening insights and optimized ORM strategies for LG India and Amity Global
- Delivered detailed performance reports through qualitative and quantitative analysis of campaigns
- Managed crisis situations, ensuring swift resolution and maintaining brand image
- Led a team to design and execute community management initiatives, enhancing online engagement
Lead - Digital Analytics
Digitigi Technologies
12.2017 - 06.2018
- Directed social listening and ORM efforts for BMW India, ensuring positive brand perception
- Delivered sentiment analysis reports and trend forecasting to inform strategic decisions
- Oversaw real-time issue resolution and community engagement to improve user experiences
- Managed cross-functional collaboration to align digital campaigns with marketing objectives
Lead - Social Media Analytics
SapientRazorfish
06.2017 - 12.2017
- Designed and implemented analytics frameworks for Aditya Birla Fashion Retail, providing actionable insights
- Led a team of analysts, ensuring efficient delivery of reports and strategic recommendations
- Handled client communications, aligning analytics efforts with business objectives
Senior Social Media Analyst
Isobar India
09.2015 - 06.2017
- Conducted detailed ORM and social media analysis for brands like Sony, Adidas, and Maruti
- Delivered campaign performance reviews and competitive benchmarking reports
- Enhanced brand presence through data-driven social media strategies and timely reporting
Social Media Analyst
Strategic Intellectual Property Information Pvt. Ltd.
03.2011 - 08.2015
- Managed ORM and social listening for luxury brands such as LVMH, Gucci, and Chanel
- Delivered qualitative insights from sentiment analysis to optimize brand image
- Collaborated with clients to develop strategies based on digital performance data
Education
BBA -
Allahabad Agricultural Institute Deemed University
Skills
Social Listening & Digital Analytics
ORM & Community Management
Data Storytelling & Visualization
Qualitative & Quantitative Research
- KPI Measurement
- Reporting
- Competitive Landscape Analysis
- Client Collaboration
- Team Leadership
- Change Management
- Project Management
- Microsoft Office Suite
- Google Workspace
- Sprinklr
- Talkwalker
- Cision
- Meltwater
- Brandwatch
PowerBI & Tableau
- DataVerse
- Power Apps
- Adobe Analytics
- Looker Studio
- Content Management Systems
- Collaboration Tools
Timeline
Manager - Business Analytics
HSAD India
01.2024 - 01.2025
Associate Director - Analytics
Buffalo Soldiers Digital
06.2023 - 12.2023
Management Supervisor - Social Analytics
Ogilvy
04.2022 - 06.2023
Deputy Manager - Research & Analytics
Concentrix
03.2021 - 03.2022
Senior Social Media Analyst
HSAD India
06.2018 - 03.2021
Lead - Digital Analytics
Digitigi Technologies
12.2017 - 06.2018
Lead - Social Media Analytics
SapientRazorfish
06.2017 - 12.2017
Senior Social Media Analyst
Isobar India
09.2015 - 06.2017
Social Media Analyst
Strategic Intellectual Property Information Pvt. Ltd.
03.2011 - 08.2015
BBA -
Allahabad Agricultural Institute Deemed University
Similar Profiles
Peeyush Kumar SinghPeeyush Kumar Singh
Manager - Business Analytics at HSAD IndiaManager - Business Analytics at HSAD India
Tene MorrisTene Morris
Project Manager, Partner Store at HSADProject Manager, Partner Store at HSAD
Richard SantagataRichard Santagata
Channel Marketing Manager Home Appliance at HSAD AmericaChannel Marketing Manager Home Appliance at HSAD America
SHIVANKIT MATHURSHIVANKIT MATHUR
SENIOR DELIVERY LEAD - GLOBAL RECONCILIATION COE at MetLife Global Operations Service CenterSENIOR DELIVERY LEAD - GLOBAL RECONCILIATION COE at MetLife Global Operations Service Center
Amit GuptaAmit Gupta
Operations Lead at Mahalaxmi Transport & MST Pvt LtdOperations Lead at Mahalaxmi Transport & MST Pvt Ltd