Summary
Overview
Work History
Education
Skills
Websites
Certification
Project Highlights
Accomplishments
Software & Tools
Timeline
Generic

SREE PRABHA PERI

Market Research Professional
Bhilai,Chhattisgarh

Summary

Experienced Business & Research Analyst with 8+ years of expertise in market research, TAM/SAM/SOM analysis, peer benchmarking, offering analysis, and market sizing in Insurance, Banking, Technology, and Generative AI industries. Skilled at supporting product and marketing teams with data-driven research, ecosystem mapping, and competitive landscape evaluations. Demonstrated ability to synthesize primary and secondary research into structured deliverables like dashboards, strategic reports, and market intelligence briefs.

Overview

7
7
years of professional experience
6
6
years of post-secondary education
4
4
Certifications

Work History

Senior Business Analyst - P&C Claims

ValueMomentum
07.2024 - Current
  • Researched Insurance Claims market structure, identifying key solution providers, ecosystem players, and innovation gaps.
  • Created competitive intelligence reports and mapped offerings of System Integrators and platforms.
  • Analyzed GenAI use cases and technology adoption in claims processing; developed recommendations aligned with LOBs.
  • Delivered research-based content for internal offering teams and supported GTM planning.

Senior Research Analyst - Technology & AI Market Insights

SG Analytics
01.2024 - 07.2024
  • Led TAM/SAM/SOM analysis for Generative AI solutions in Banking and Technology verticals.
  • Created market adoption dashboards and trend analysis reports for global tech clients.
  • Conducted peer benchmarking and vendor comparisons for GenAI adoption roadmaps.

Associate Consultant - Market Strategy & Business Insights

Capgemini
03.2022 - 01.2024
  • Developed market intelligence deliverables for digital transformation initiatives in Banking and Insurance.
  • Benchmarked competitors on technology adoption, capabilities, and GTM readiness.
  • Supported product and marketing teams with strategic positioning and offering assessment.

Senior Research Associate - Market Intelligence & Data Analytics

Markets and Markets
05.2019 - 02.2022
  • Conducted research on AI applications in Technology industries with a focus on market sizing and financial modeling.
  • Delivered detailed segmentation, opportunity mapping, and product outlook reports.
  • Built visualizations and dashboards using Tableau and Power BI for client-facing projects.

Research Analyst - Business Research & Competitive Intelligence

Lucintel
07.2018 - 04.2019
  • Developed competitive intelligence briefs and entry strategies for clients in banking and tech-based sectors.
  • Supported the delivery of offering comparisons, pricing analysis, and market share studies.

Education

MBA - Marketing Management And Research

Bhilai Institute of Technology
Durg, India
01.2016 - 01.2018

Bachelor of Engineering Technology - Electronics & Telecommunication

CSIT
Durg, India
01.2010 - 01.2014

Skills

  • Market Research & Intelligence

  • TAM/SAM/SOM Analysis

  • Competitive & Peer Benchmarking

  • Offering Analysis & Product Landscape Mapping

  • Go-to-Market (GTM) Support

  • Segmentation & Target Market Profiling

  • Strategic Insights for Marketing & Sales Enablement

  • Business process mapping

  • Requirements gathering

  • Stakeholder management

Certification

* AI for Business Strategy - Coursera

Project Highlights

  • Insurance Ecosystem Mapping: Developed offering analysis and competitive profiles of claims solution providers.
  • Generative AI Market Analysis (Banking & Tech): Conducted detailed TAM/SAM/SOM analysis and vendor benchmarking.
  • Market Entry & Pricing Strategy - Semiconductor (Tech): Supported GTM planning for GenAI-powered solutions.
  • Customer Segmentation - Telecom/Banking: Applied predictive analytics for churn and upsell modeling.
  • Automotive AI Growth Forecasting: Identified a projected $2B market opportunity with CAGR trends and tech adoption insights.

Accomplishments

  • Boosted GTM Efficiency by 30% by delivering comprehensive competitor analysis and market entry intelligence for GenAI solutions across Banking and Insurance sectors.
  • Identified $2B Market Opportunity in Automotive AI through trend forecasting, tech adoption modeling, and TAM/SAM/SOM segmentation, influencing investment decisions.
  • Developed 15+ Executive Dashboards using Tableau and Power BI for strategic decision-making in AI adoption, customer segmentation, and vendor benchmarking.
  • Reduced Research Turnaround Time by 40% by creating standardized templates and reusable frameworks for market sizing and competitive analysis.
  • Led GenAI Use Case Mapping across Claims Processing in Insurance, helping offering teams align with customer pain points and innovation trends.

Software & Tools

  • Data Visualization & BI: Tableau, Power BI, Excel (Advanced)
  • Market Intelligence & Research: Crunchbase, CB Insights, PitchBook, SimilarWeb
  • Project & Collaboration: Jira, Confluence, MS Teams, Slack
  • Document & Presentation: MS PowerPoint, Word, Canva, Notion
  • GenAI & LLMs: ChatGPT, Gemini, Claude (for research synthesis, use case ideation, and strategic reports)
  • Marketing & SEO (Basic): Google Analytics, Google Search Console, SEMrush

Timeline

Senior Business Analyst - P&C Claims

ValueMomentum
07.2024 - Current

Senior Research Analyst - Technology & AI Market Insights

SG Analytics
01.2024 - 07.2024

Associate Consultant - Market Strategy & Business Insights

Capgemini
03.2022 - 01.2024

Senior Research Associate - Market Intelligence & Data Analytics

Markets and Markets
05.2019 - 02.2022

Research Analyst - Business Research & Competitive Intelligence

Lucintel
07.2018 - 04.2019

MBA - Marketing Management And Research

Bhilai Institute of Technology
01.2016 - 01.2018

Bachelor of Engineering Technology - Electronics & Telecommunication

CSIT
01.2010 - 01.2014

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