Pervesh Arora

• Kobelco Excavator sales at West Up, PB, HP, J&K, 3 dealerships, Nov 19-Aug 21
• Handled Special Attachment Sales, Sep 21- Mar 23
• Handling Marketing Section, Apr 23 onwards

Achievement: Maintained overall 11 %+ market excavator market share & conversion ratio of breaker sales increased from 20 % to 29%

Breakthrough corporate order- 5 Units in first 5 months of joining.

• Case Backhoe Loader, Compactor, Motor Grader Direct & Channel Sales.
• States Covered-South Haryana, Uttarakhand, West UP, NCR
• Handled 5 Dealerships through 2 direct sales reportee & 3 service reportee.
• Working with marketing department to generate leads through different events.
• Data Analysis of past market trend & competition activities
• Tracking tender awards & subsequently lead generation.
• Training of dealer manpower
• Payment collection from dealerships within assigned credit days
• Helping dealerships to get manpower through different channels.
• Working with parts/service for overall growth of territory business.
• Forecasting of monthly units, model wise & arranging depot STN
• Helping dealers settle their commercial claims of commissions, activities.
• Implementation of processes at dealership levels in line with company policy
• Devising strategies with RSM to counter competition & achieve growth in line with market trend.

Achievement: Spearheaded first Dealership ever to achieve 100 units in a calendar year in 2018

with 13% market share (Northern Area), Got recognition by CNH as SPAIN TRIP

• Excavators, Bobcats, Hydraulic Breakers, Compressor Sales
• Built database of 320 Real Estate Developers across NCR regarding their ongoing & upcoming projects for Skid Steer Sale focus
• States Covered West UP, UK, J&K, NCR

• Direct-Excavators sales in J&K.
• Monitoring Competition Activities & reporting to Zonal Office
• Helped dealer in recruiting Sales/Service engineers to fulfill manpower/mc ratio.
• Organizing Customer Meet/Operator Training program/Financier Meet
• Developing Counter strategies to maintain market share.
• Started Stock sale of excavator in Jammu region.

Achievement:

Doubled market share in span of 4 years.

• Monitoring Diesel/Electrical Forklift Service's/Warranty Schedule
• Sending AMC offers to Customers & follow up.
• Visit to Customers site along with Vendor's to do the analysis of new/repeated failure.
• Maintaining activity report & business report.
• Collecting competitive data from market & visiting new customers to generate sale leads.
• Looked after area of Punjab, Himachal, J&K.
• Visiting clients to get parts business.

• Supervising & motivating the service engineers for customer complaints, maintenance, services & targets achievement
• Providing technical support to service Persons for resolving on-field issues
• Planning Bonus & Incentive Schemes for the Service/Parts Staff.
• Co-ordination with Area Manager for betterment of Services.
• Doing interviews & monitoring growth of newly hired service persons.
• Taking care of Dealer's Quarterly Appraisals min requirements
• New manpower recruitment & its development