Peter Fernandes

Managed a portfolio of over 80 partner accounts monthly, driving growth through onboarding, adoption, cross-selling, and retention, while acquiring new partners across GCC, gaming, and APES BBPS sectors.

• Consistently achieved 110% of KPIs, generating over ₹5 million in new annual revenue, and recognized with awards for highest revenue maximization and customer acquisition excellence.
• Drove key initiatives of process optimization and the adoption of new features across stakeholders.
• Improved funnel efficiency using innovative campaigns and CRM.
• Promote and sell the company's products through partners, connecting with C-level executives across India.
• Establish and maintain strong relationships with C-level executives and new prospects by following up on inbound leads and online evaluations, proactive cold calling, online demonstrations, and following up on outbound marketing campaigns.
• I drove the first lead generation event at SIRC, hosted by ICAI, with a conversion rate of 16%, and participated in 10 events, generating over 2,000 leads with an 8-10% conversion rate.
• Forecast sales activity and revenue achievement to hit daily, monthly, and quarterly objectives.
• As a first practice, I collected billing of INR 9,97,000 from the partners who were on the bill-to-partner module.
• Was awarded as RazorpayX Star for the Q1 Award for the highest revenue maximization.
• I was recognized for my efforts and awarded the Razorpay Customer Champion for Q2, new acquisitions, and up-sells/cross-sells.
• Strategized and created digital marketing and BTL marketing initiatives for brand visibility and new product launches.
• Promoted to a senior position within 1.5 years of my term.
• Responsible for end-to-end client relationships, including acquisition, negotiation, invoicing and billing, payment collection, result tracking, and troubleshooting.
• Experienced in using CRMs, and creating reports and dashboards to optimize sales efforts.

• Conducted in-depth market analysis to identify target customers for service positioning.
• Generated leads through cold calling, email marketing, LinkedIn outreach, workshops, and account mining.
• Maintained strong revenue pipeline by closing sales deals and nurturing existing customer relationships.
• Executed SDR activities to source new leads effectively.
• Scheduled and delivered client-focused demos and presentations tailored to specific requirements.
• Secured a client for an event, achieving sales of 5.75 lakhs within one week.
• Orchestrated a major marketing event with 50 industry leaders in Bangalore, resulting in 22% conversion rate.

• Managed dessert production for all restaurants and banquets.
• Ensured strict adherence to SOPs and protocols by team members.
• Curated innovative menus for specialty restaurants.

• Executed daily brunch production for three specialty restaurants.
• Planned event menus to align with client expectations and themes.
• Trained interns and new hires on daily operational duties.
• Conducted industry training sessions to adopt new culinary techniques.

• Generated revenue through ad sales, managing portfolio growth from five lakhs to eight lakhs via strategic upselling.
• Owned end-to-end business operations for Central, West, and South Bangalore.
• Analyzed customer data to identify trends, leading to 25% revenue increase through targeted campaigns.
• Developed annual, quarterly, and monthly sales plans aligned with product and customer goals.
• Coordinated with stakeholders to launch marketing campaigns and analyze data for future strategies.
• Achieved highest monthly revenue from a single restaurant across India, maintaining consistent performance.
• Trained new employees to enhance team capabilities.
• Managed complete client relationships, including acquisition, negotiation, invoicing, payment collection, and troubleshooting.