Peyton Reffeitt
Westfield,IN
Summary
Goal-oriented Senior Marketing Manager with a 6+ year history of progressive marketing success. Adept at building campaigns to increase sales and grow partnerships.
Overview
7
7
years of professional experience
Work History
Partner Marketing Manager
Demandbase
06.2024 - Current
- Executed 55 partner marketing programs, generating $5.34M in attributed pipeline and $552K in closed-won revenue
- Managed and activated 19 strategic partners, owning end-to-end execution across webinars, in-person field events, and co-sponsored content
- Led a multi-partner webinar workshop campaign with 7+ partners, driving $260K in attributed pipeline
- Increased partner marketing contribution to 12–15% of total marketing pipeline, consistently meeting or exceeding organizational performance targets
Senior Marketing Manager, Demand Generation
PFL
02.2024 - 06.2024
- Collaborated with sales teams to develop effective lead generation programs and tactics.
- Managed budgets for multiple marketing campaigns, ensuring cost-effectiveness of all initiatives.
- Designed customer segmentation models to target specific audiences with tailored messaging.
- Utilized Drift, Marketo, LinkedIn Advertising, and Demandbase to drive MQLs.
Senior Partner Marketing Manager
PFL
12.2018 - 06.2024
- Secured dozens of new 5-star reviews through a coordinated Salesforce AppExchange review campaign.
- Developed and executed campaigns via Marketo, Slack, and direct mail to build partner relationships.
- Facilitated project management tools and weekly team meetings to set priorities.
Marketing Programs Manager
PFL
05.2020 - 06.2022
- Project managed direct mail campaigns responsible for 70% of total meetings booked in 2021.
- Planned and executed field events and ABM programs across healthcare, financial services, and B2B.
- Executed webinars, virtual events, and tradeshows generating six figures in pipeline.
- Partnered weekly with sales leadership to improve sales process and conversion.
- Managed bi-weekly field enablement sessions for 70+ sales employees.
Demand Generation Specialist
PFL
05.2019 - 04.2020
- Implemented direct mail campaigns generating 48 SQLs and $700,000 in pipeline.
- Used Salesforce and Demandbase reporting to track campaign performance and funnel health.
Education
Bachelor of Arts - Corporate Communications, Orphans & Vulnerable Children
Taylor University
05.2019
Skills
- Digital Advertising
- Partnership Development
- Cross-Functional Collaboration
- Budget Oversight
- Sales Enablement
- Direct Mail Campaigns
- Multi-Channel Marketing
- Campaign tracking
Websites
Timeline
Partner Marketing Manager
Demandbase
06.2024 - Current
Senior Marketing Manager, Demand Generation
PFL
02.2024 - 06.2024
Marketing Programs Manager
PFL
05.2020 - 06.2022
Demand Generation Specialist
PFL
05.2019 - 04.2020
Senior Partner Marketing Manager
PFL
12.2018 - 06.2024
Bachelor of Arts - Corporate Communications, Orphans & Vulnerable Children
Taylor University
Professional Highlights
- Selected as an Orr Fellow, one of 40 chosen from thousands for a 2-year graduate business program.
- Promoted from Specialist to Marketing Manager to Senior Marketing Manager.
Charitable Civic Involvement
- Humanitarian relief trips to Haiti and Nicaragua
- Volunteer with Boys & Girls Club and Safe Families for Children
- Community service in Brookside Development area, downtown Indianapolis