Phanendra Vasu K
Bangalore
Summary
Senior Manager with a proven track record at Borderless Access Pvt Ltd, achieving a 220% revenue increase through innovative customer engagement and retention strategies. Expertise in data analytics and team leadership, excelling in campaign optimization and audience segmentation. Consistently delivers impactful results and fosters long-term growth.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Senior Manager - Customer Success & Growth
Borderless Access Pvt Ltd
03.2023 - Current
- Implemented multi-channel engagement strategies (email, SMS, social media, etc.) to keep users active and responsive.
- Introduce gamification elements and incentive programs to increase participation in surveys.
- Develop retention strategies to reduce churn and increase long-term engagement with the platform.
- Use data analytics to identify high-value panelist segments and prioritize engagement efforts accordingly.
- Develop monetization strategies, including partnerships and loyalty programs, to drive revenue growth.
- Identify market opportunities, track competition trends, work on product messaging and positioning, product roadmap with business teams.
Lead - Growth Marketing
Onmobile Global Limited
05.2019 - 02.2023
- Build, Execute & Deliver accurate audience database segmentation for assigning campaigns and campaigns reporting.
- Provide pre/post campaign analysis & suggest recommended course of action for future campaign optimization.
- Worked on couple of automation projects for scheduling a campaigns to save around 4 man hours per day.
- Leverage data to make intelligent, informed recommendations, decisions, and forecasts for our demand generation tactics, tiered accounts, and paid investments.
- Measure, optimize, and focus the growth and demand generation activities on a weekly basis.
- Evaluation of Marketing Campaigns Budgeting & Allocation Customer Engagement platforms: Clevertap & Iterable.
- Creation of user Journey's and Persona's Customer Engagement/ Retention & Loyalty Strong Project Management Skills.
- Efficient with Software tools & applications used at organizational levels Customer Lifecycle management.
- Google Analytics Digital Marketing Customer Lifecycle management.
Account Manager
Onmobile Global Limited
06.2012 - 04.2019
- Responsible for a record breaking revenue achievement at 220% for subscription product during Cricket World cup 2015 by driving an internal Idea vas manager contest, 'Winning Stroke' & alliancing with Star India Pvt. Ltd for live content feeds.
- Successful in Bringing 5-fold Growth.
- Mentor and support a team of Key Account Managers to ensure smooth business operations.
- Boost - Engagement and Rewards program for mobile subscribers to enhance customer value.
Senior Associate - Sales
One97 Communications Pvt Ltd (Paytm)
10.2011 - 05.2012
- Responsible for all client communications, conflict resolution, and compliance on client deliverables and revenue.
- Planning and executing the promotional campaigns for One97 Products to Idea's end customers on multiple promotion channels like SMS, OBD, IVR's etc.
- Handling Strategic Alliances & Partnerships across Content Providers.
- Retention and Churn Management.
Associate - Operations
Voicegate India Pvt Ltd
06.2008 - 09.2011
- Accountable for managing the marketing operations for major telecom operators for bringing them on-board and rendering value added services to respective telecom operators (Idea/Vodafone/Airtel).
- Responsible for preparing and presenting the MIS reports, monthly trends and analysis of VAS services sold to customers in respective telco's.
- Gained comprehensive expertise in managing overall operations with key focus on top line profitability through business development and marketing services.
Education
Masters in Business Administration -
IGNOU
06.2011
Skills
- Metric Improvement
- Data analytics
- Customer engagement
- Retention strategies
- Campaign optimization
- Growth marketing
- Audience segmentation
- Market analysis
- Product positioning
- User journey mapping
- Performance measurement
- Team leadership
- Idea development and brainstorming
- Process optimization
- Customer service
- Revenue forecasting
- Contract negotiation
- Budget management
Websites
Certification
- Certificate Program in Digital Marketing, Clear my Course, 06/2020, 08/2020
- NCC 'C' Certificate, Central, 01/2002, 01/2006
Hobbies and Interests
- Cricket
- Badminton
- Watching Movies
- Love to Travel
- Listening to Music
Accomplishments
- Consistently recognized as the 'Best Account Manager of the Year' across PAN India, with back-to-back accolades.
- Honored with the Dynamos Award for exceptional performance in launching and scaling a new product through innovative digital marketing strategies.
Languages
Telugu
First Language
English
Proficient (C2)
C2
Hindi
Advanced (C1)
C1
References
References available upon request.
Timeline
Senior Manager - Customer Success & Growth
Borderless Access Pvt Ltd
03.2023 - Current
Lead - Growth Marketing
Onmobile Global Limited
05.2019 - 02.2023
Account Manager
Onmobile Global Limited
06.2012 - 04.2019
Senior Associate - Sales
One97 Communications Pvt Ltd (Paytm)
10.2011 - 05.2012
Associate - Operations
Voicegate India Pvt Ltd
06.2008 - 09.2011
Masters in Business Administration -
IGNOU
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