PHANI NEMANI
PRODUCT MANAGER
Hyderabad,TG
Summary
Dynamic Senior Manager with a proven track record at Super Cassettes Industries, excelling in project management and client relationship management. Spearheaded promotional asset coordination, enhancing content reach and engagement. Leveraged data-driven decision-making to optimize workflows, driving significant revenue growth and ensuring compliance across diverse platforms.
Overview
25
25
years of professional experience
Work History
Senior Manager, A & R
Super Cassettes Industries Pvt.Ltd., as T-SERIES
Hyderabad
03.2024 - Current
- Promotional Asset Coordination: Led the end-to-end process for audio and video content launches, ensuring timely delivery and compliance with technical specifications across multiple platforms.
- Stakeholder Communication: Acted as the primary liaison between producers and internal teams, facilitating smooth content onboarding, and addressing operational challenges promptly.
- Ancillary Content Management: Encouraged and managed the creation of additional content formats (e.g., dialogues, scenes, OSTs) post-release to enhance audience engagement and content reach.
- Quality Control & Compliance: Monitored content for branding accuracy, subtitle synchronization, and legal compliance, ensuring all assets met publishing standards.
- Workflow Optimization: Identified and implemented process improvements to streamline content operations, enhancing efficiency and scalability.
Manager - Product Sales & Distribution
Green Gold Animation Pvt Ltd
Hyderabad
06.2023 - 02.2024
- Served as the primary point of contact for global clients (Amazon, Netflix, Viacom, etc.), ensuring timely catalogue delivery and fostering strong client relationships to maximize satisfaction and potential for repeat business.
- Accelerated the delivery of the high-profile 'Mighty Bheem's Play Time' project by 40 days, ensuring a timely launch through seamless collaboration with Netflix's international team and cross-functional stakeholders.
- Improved rights and revenue visibility by strategically designing data-driven territory management tools, streamlining decision-making processes and enhancing efficiency.
- Proactively supported sales growth initiatives by leveraging personal networks and market insights to identify and qualify potential leads.
Manager - QC- Digital Asset Management
Mango Mass Media Pvt Ltd
Hyderabad
02.2021 - 05.2023
- Conducted meticulous quality control of 6000+ legal agreements within Digital Asset Management systems, ensuring data integrity and safeguarding company interests.
- Analysed historical data (20+ years) to identify trends across the movie industry, informing top management decision-making on purchase, sales, and revenue modelling.
- Leveraged in-depth knowledge of legal language to conduct due diligence and support successful product launches during challenging pandemic conditions.
- Played a crucial role in negotiating and executing a high-value content deal (worth 30 million) with a leading Indian music label, demonstrating deal-making and project management skills.
Consultant
Free Lancer
Hyderabad
09.2016 - 01.2021
- Secured and successfully delivered 14 movie localization projects, generating 6.2 million in revenue through strategic partnership with Pyramid Media Services. Demonstrated expertise in project management, client collaboration, and cost-effectiveness.
- Independently drove 5 million in revenue through content restoration and upscaling services across South India, leveraging personal networks and demonstrating a strong understanding of market needs and value propositions.
- Developed and implemented tailored Excel-based data management solutions for 4 clients, streamlining their operations and enhancing decision-making.
- Safeguarded client interests by providing legal consulting on agreements, due diligence, and copyright matters for 3 YouTube Publishing Platforms, demonstrating legal acumen and business savvy.
Sr. Client Relationship Manager
Whackedout Media Pvt. Ltd.
Hyderabad
09.2013 - 09.2016
- Cultivated strong client relationships across a portfolio of 1200+ YouTube channels, providing strategic guidance and issue resolution to maximize content performance and revenue.
- Identified emerging market trends, introducing Deccani language content, and spearheading a 1 million USD international syndication deal to drive revenue growth.
- Fostered collaboration across Legal, Accounts, Analytics, and Product teams, ensuring alignment between client needs, product optimization, and business objectives.
- Partnered with key stakeholders to onboard audio labels, a devotional channel, and private albums, significantly expanding the content portfolio.
- Mitigated company risk and protected business interests by conducting thorough copyright due diligence for acquisitions and distribution deals, demonstrating strong legal knowledge and business acumen.
Sr. Product Executive
Moserbaer Entertainment Ltd.
Hyderabad
08.2006 - 09.2013
- Owned and managed the entire Telugu language content portfolio, driving revenue growth through product strategy, content acquisition, and lifecycle management. Collaborated cross-functionally to optimize product offerings and enhance the user experience.
- Expanded content offerings by strategically acquiring 32 new films and 1500+ catalogue titles, achieving investment recovery of 7.5 crores within 4 years.
- Collaborated with the Sales team to develop value-driven product offerings for consumers and distributors, enhancing revenue generation.
- Developed strategic partnerships with broadcasters (ZEETV, MAA TV, ETV), launching 50+ products and generating an additional 30+ million in revenue.
- Successfully navigated a declining physical media market, securing 3 Best Product Champion awards for innovative product launches.
A & R, Sales - Officer
Saregama India Ltd.
Hyderabad
08.2000 - 06.2004
- Launched career in data entry, rapidly mastering data management principles and demonstrating initiative through the creation of early Excel-based data tools.
- Recognized for data-driven approach and potential, leading to swift promotion into product development and sales roles.
- Identified untapped market opportunities, spearheading the creation of 75+ high-selling product combinations and pioneering cross-language music releases to drive revenue growth.
- Revitalized the legendary MS Subbalakshmi catalogue and other Carnatic music offerings, applying strategic repackaging and redesign to broaden appeal and boost sales.
- Demonstrated adaptability and business acumen through a successful transition into sales, excelling in key account management for the Andhra Pradesh region.
- Protected company interests and increased revenue by championing anti-piracy initiatives, successfully converting pirated content distributors into advocates for genuine products.
Education
MBA -
Sri Venkateswara University
TirupatiB. Com -
Acharya Nagarjuna University
VijayawadaSkills
- Data-driven decision making
- Project Management
- Promotional asset coordination
- Content management
- Client relationship management
- Data analysis
- Market insights
- Content strategy
- Documentation and reporting
- Cross-functional team coordination
- Product strategy
- Collaboration
- Rights management and legal expertise
- Content industry knowledge
- Adaptability
- Initiative
Accomplishments
- Best Prodcut Executive for 3 times in Moserbaer entertainment by launching New Value packs that exceed sales target.
Languages
Telugu
First Language
English
Advanced (C1)
C1
Hindi
Upper Intermediate (B2)
B2
Tamil
Upper Intermediate (B2)
B2
References
References available upon request.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimeWork Location
HybridOn-SiteRemoteImportant To Me
Work-life balanceCompany CultureCareer advancementPersonal development programsFlexible work hoursHealthcare benefitsWork from home optionTimeline
Senior Manager, A & R
Super Cassettes Industries Pvt.Ltd., as T-SERIES
03.2024 - Current
Manager - Product Sales & Distribution
Green Gold Animation Pvt Ltd
06.2023 - 02.2024
Manager - QC- Digital Asset Management
Mango Mass Media Pvt Ltd
02.2021 - 05.2023
Consultant
Free Lancer
09.2016 - 01.2021
Sr. Client Relationship Manager
Whackedout Media Pvt. Ltd.
09.2013 - 09.2016
Sr. Product Executive
Moserbaer Entertainment Ltd.
08.2006 - 09.2013
A & R, Sales - Officer
Saregama India Ltd.
08.2000 - 06.2004
MBA -
Sri Venkateswara University
B. Com -
Acharya Nagarjuna University
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