LeadSquare
Phuhar Sharma
Senior Manager - Market Research
Gurugram
Summary
An innovative and strategic focused mindset with adequate experience in Market Research, Competitor Analysis and Lead Generations. Implementing strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches. Detail-oriented, attentive and decisive leader.
Overview
5
5
years of professional experience
18
18
years of post-secondary education
Work History
Senior Market Research Manager
Skets Studio
11.2023 - Current
- Comprehensive market research to identify trends.
- Competitor Analysis of businesses and market.
- Lead generation for the new venture
- Collaborated with sales and marketing teams to develop targeted campaigns based on research findings.
Market Research Manager
Great Learning
10.2021 - 11.2023
- Conducted competitive analysis, providing valuable insights for business growth and development.
- Spearheaded lead generation efforts for the corporate engagement team
- Active research across various platforms to align job profiles with learners' skills.
- Core team member in designing and implementing the revenue model, resulting in increased revenue by 20 Lakhs.
- Utilized advanced Excel skills to manage large datasets.
- Developed highly effective email templates for marketing campaigns executed them for the revenue model on CRM, resulting in a 20% improvement in lead conversions.
- Proficient in utilizing databases like Bloomberg and Factiva.
- Report generation using Power BI and CRM analytics that provide insights and trends.
Market Research Analyst
Great Learning
05.2020 - 10.2021
- Lead generation for Olympus Digital Campus.
- Secondary research to identify and qualify potential leads.
- Database Management for the sales team.
- Monitored and evaluated the competitive landscape.
- Designed and developed a customized CRM system and interactive dashboard using Power BI
- Streamlined data collection processes by implementing efficient survey methodologies.
- Recruiting and managing a team of interns.
Learning Consultant
Great Learning
03.2019 - 05.2020
- Driving inquiries and admissions for the online and blended learning programs offered.
- Sales lifecycle: starting from engaging with leads till the final conversion.
- Counseling professionals via call, email or in person and suggesting the best course for prospective students.
Education
MBA/PGDM - Marketing - 2019
Thapar University
04.2001 - 04.2019
B.A(Economics) - 2017 -
MCM DAV College
Class XII -
Loretto Tara Hall
ShimlaClass X -
Loretto Tara Hall
ShimlaSkills
Marketing Research Analysis
undefinedSoftware
MS - Excel
Zoho CRM
Net Core
Mail Chimp
Factiva
Bloomberg
Apoloai
Lusha
LinkedIn Sales Navigator
Rocket Reach
Mr E
Zoom Info
Power BI
SQL
Accomplishments
- Achieving Excellence Award 2021-22
- Organised Career Fair
Timeline
Senior Market Research Manager
Skets Studio
11.2023 - Current
Market Research Manager
Great Learning
10.2021 - 11.2023
Market Research Analyst
Great Learning
05.2020 - 10.2021
Learning Consultant
Great Learning
03.2019 - 05.2020
MBA/PGDM - Marketing - 2019
Thapar University
04.2001 - 04.2019
B.A(Economics) - 2017 -
MCM DAV College
Class XII -
Loretto Tara Hall
Class X -
Loretto Tara Hall
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