Pikku Bachhuka
Mumbai
Overview
4
4
years of professional experience
Work History
Research Manager
Kantar
Mumbai
09.2023 - Current
- Serving the FMCG & Retail accounts to develop marketing strategies covering a range of topics, including creative testing, consumer segmentation, category pricing, and brand health.
- As a point of contact for the client's needs regarding quantitative insights, anticipate their wants and make sure the highest level of service is given all the time.
- Measure and monitor a leading Food & Beverage company's brand awareness, consideration, consumer satisfaction, and brand drivers in comparison to its competitors.
- Work closely with clients and creative agencies to create effective communication to drive awareness in key markets for the client's brand.
- Worked closely with all internal and external stakeholders on various projects to complete year-end reporting on schedule.
Research Executive
NielsenIQ
Mumbai
02.2022 - 08.2023
- Analyzed the quantitative data to infer consumer insights from it.
- Worked end to end on various brand health track, product test, and claim test projects in Consumer Insight – FMCG and Retail space.
- Prepared proficient research proposals addressing client's requirement.
- Attended field to review the work progress and accompany clients for visit
Management Trainee Intern
NielsenIQ
Kolkata
02.2021 - 05.2021
- Analysed the primary data to check the brand health of the client's company based on brand health metrics.
- Worked on building various reports and presentations for the clients.
Education
Master of Business Administration - Marketing
ICFAI Business School
Bengaluru, KA06.2022
B. Com - Accounting & Finance – Honors
The Bhawanipur Education Society College
Kolkata, WB06.2018
Skills & Certifications
- Tools & Utilities : Google Digital (Intermediate), Well versed with MS Office (Word, Excel, PowerPoint) & Google Suite, SPSS, IBM Survey Reporter.
- Strategic Tools : PESTEL, SWOT, Porter's Five Forces, Benchmarking.
- Proposal & Report writing, client servicing, project management
- Soft skills : Quick learner, time management, decision-making, critical thinking, problem-solving, multi-tasking, and team collaborator
Timeline
Research Manager
Kantar
09.2023 - Current
Research Executive
NielsenIQ
02.2022 - 08.2023
Management Trainee Intern
NielsenIQ
02.2021 - 05.2021
Master of Business Administration - Marketing
ICFAI Business School
B. Com - Accounting & Finance – Honors
The Bhawanipur Education Society College