Overview
Work History
Education
Skills & Certifications
Timeline
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Pikku Bachhuka

Pikku Bachhuka

Mumbai

Overview

4
4
years of professional experience

Work History

Research Manager

Kantar
Mumbai
09.2023 - Current
  • Serving the FMCG & Retail accounts to develop marketing strategies covering a range of topics, including creative testing, consumer segmentation, category pricing, and brand health.
  • As a point of contact for the client's needs regarding quantitative insights, anticipate their wants and make sure the highest level of service is given all the time.
  • Measure and monitor a leading Food & Beverage company's brand awareness, consideration, consumer satisfaction, and brand drivers in comparison to its competitors.
  • Work closely with clients and creative agencies to create effective communication to drive awareness in key markets for the client's brand.
  • Worked closely with all internal and external stakeholders on various projects to complete year-end reporting on schedule.

Research Executive

NielsenIQ
Mumbai
02.2022 - 08.2023
  • Analyzed the quantitative data to infer consumer insights from it.
  • Worked end to end on various brand health track, product test, and claim test projects in Consumer Insight – FMCG and Retail space.
  • Prepared proficient research proposals addressing client's requirement.
  • Attended field to review the work progress and accompany clients for visit

Management Trainee Intern

NielsenIQ
Kolkata
02.2021 - 05.2021
  • Analysed the primary data to check the brand health of the client's company based on brand health metrics.
  • Worked on building various reports and presentations for the clients.

Education

Master of Business Administration - Marketing

ICFAI Business School
Bengaluru, KA
06.2022

B. Com - Accounting & Finance – Honors

The Bhawanipur Education Society College
Kolkata, WB
06.2018

Skills & Certifications

  • Tools & Utilities : Google Digital (Intermediate), Well versed with MS Office (Word, Excel, PowerPoint) & Google Suite, SPSS, IBM Survey Reporter.
  • Strategic Tools : PESTEL, SWOT, Porter's Five Forces, Benchmarking.
  • Proposal & Report writing, client servicing, project management
  • Soft skills : Quick learner, time management, decision-making, critical thinking, problem-solving, multi-tasking, and team collaborator

Timeline

Research Manager

Kantar
09.2023 - Current

Research Executive

NielsenIQ
02.2022 - 08.2023

Management Trainee Intern

NielsenIQ
02.2021 - 05.2021

Master of Business Administration - Marketing

ICFAI Business School

B. Com - Accounting & Finance – Honors

The Bhawanipur Education Society College

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Pikku Bachhuka