Summary
Overview
Work History
Education
Skills
Languages
Timeline
Hobbies and Interests
Generic
PINAKI KARMAKAR

PINAKI KARMAKAR

Behala

Summary

Dynamic sales and marketing professional with 18+ years of experience in FMCG and Stationery industries. Proven track record in driving growth, expanding market reach, and building strong distribution networks. Skilled in digital tools and effective team leadership, with a strong interest in exploring new channels and product categories.

Overview

20
20
years of professional experience

Work History

Manager Market Audit (Division - SMG)

Pidilite Industries Ltd.
09.2023 - Current
  • Trained distributors on digital portals for smoother operations
  • Verified accurate scheme disbursement
  • Audited 1,578 dealers and 153 distributors in one year
  • Resolved 6 competitor brand engagement cases
  • Identified 23 hygiene non-compliance cases
  • Detected 6 distributors running retail outlets.


Regional Distribution Lead (Division - SMG)

Pidilite Industries Ltd.
03.2019 - 09.2023
  • Drove Periphery Business via TSIs/TSRs
  • Conducted outlet scanning in new territories
  • Achieved highest Naksha usage nationwide
  • Supported system training (Proton, Nucleus, Naksha) at all levels


Market Development In Charge (Division- S T I )

Pidilite Industries Ltd.
03.2017 - 03.2019
  • Led product training and competition tracking
  • Promoted craft activities in schools and maintained FCC presence
  • Achieved 2nd highest gift redemption and top hobby activities in the East Zone


Area Sales In-Charge ( Division- ASF)

Pidilite Industries Ltd.
04.2016 - 03.2017
  • Managed wholesale channels and deliveries
  • Achieved 32% cumulative growth of the Cluster.
  • Ensured proper VAT billing for key dealers


Area Sales Executive ( Division- ASF)

Pidilite Industries Ltd.
04.2014 - 03.2016
  • Led 7 TSRs, planned coverage and training
  • Achieved 3% growth despite pan-India degrow
  • Added 1500 new outlets and appointed 4 distributors
  • Promoted 3 team members to Pidilite on-roll employee.


Territory Sales In-Charge (Division- ASF)

Pidilite Industries Ltd.
06.2008 - 03.2014
  • Recognized as Best TSI (Eastern Zone) for 2 consecutive years.
  • Selected as ZSM Asst by PSM (2012)


Parker Business Officer ( Division- Parker)

Luxor Writing Instruments Pvt. Ltd.
03.2006 - 06.2008
  • Managed product range across key regions
  • Led 5 TSIs and 13 distributors
  • Delivered 70% revenue growth quarter-on-quarter
  • Launched and scaled new products


Sales Officer (Division-Beverage)

PepsiCo India Holdings Pvt. Ltd.
02.2005 - 03.2006
  • Handled South Kolkata’s beverage distribution
  • Managed 4 direct distributors


Education

B.Com -

University of Calcutta
01.2003

Skills

  • Team Leadership & Distribution Management
  • Digital Systems (Proton, Nucleus, Naksha)
  • Market Analysis & Competitive Intelligence
  • Strategic Planning & Channel Development
  • Effective Communication & Problem Solving
  • Community Collaboration & Integrity

Languages

English - Fluent in speaking, reading & writing
Elementary (A2)
Hindi - Fluent in speaking
Upper intermediate (B2)
Bengali - Fluent in speaking, reading & writing
Bilingual or Proficient (C2)

Timeline

Manager Market Audit (Division - SMG)

Pidilite Industries Ltd.
09.2023 - Current

Regional Distribution Lead (Division - SMG)

Pidilite Industries Ltd.
03.2019 - 09.2023

Market Development In Charge (Division- S T I )

Pidilite Industries Ltd.
03.2017 - 03.2019

Area Sales In-Charge ( Division- ASF)

Pidilite Industries Ltd.
04.2016 - 03.2017

Area Sales Executive ( Division- ASF)

Pidilite Industries Ltd.
04.2014 - 03.2016

Territory Sales In-Charge (Division- ASF)

Pidilite Industries Ltd.
06.2008 - 03.2014

Parker Business Officer ( Division- Parker)

Luxor Writing Instruments Pvt. Ltd.
03.2006 - 06.2008

Sales Officer (Division-Beverage)

PepsiCo India Holdings Pvt. Ltd.
02.2005 - 03.2006

B.Com -

University of Calcutta

Hobbies and Interests

  • Football, Gardening, Travel, Table Tennis,
  • Joint Secretary, Behala Janakalyan Samity,
  • Founder & Secretary, UTTARAYAN (Social Welfare Org),
  • 7 years in NCC Scout field activity.

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PINAKI KARMAKAR