Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Timeline
Generic

PINAKI SWAIN

Bhuabaneswar

Summary

Highly skilled PPC Specialist with a proven track record in managing high-budget pay-per-click campaigns. Possess a deep understanding of digital marketing principles and strong analytical skills for campaign optimization. Proficient in Amazon Sponsored Ads and DSP. Known for driving traffic, improving conversion rates, and significantly increasing ROAS through strategic keyword bidding and Optimization.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Performance Lead

Accrue Agency
Bhuabaneswar
03.2024 - Current
  • Cultivated strategic customer relationships, evaluated needs, and opportunities within customer accounts. Developed full-funnel advertising strategies and media plan to scale performance.
  • Performed market research using tools like helium 10, keepa and jungle scout to understand high-value keywords and competitors' advertising efforts. Suggested improvements to advertising campaigns, based on these insights.
  • Created SOPs to help the team analyze campaign performance and perform optimizations aligned with clients' requirements.
  • Lead the team during Tentpole events like Prime Day and BFCM - created budget spend and campaign strategies across lead-in, day off, and lead out to deliver maximum sales performance while maintaining ad spend efficiency.
  • Performed in-depth analysis into the capabilities of optimization tools like Intentwise, and created rule-based automations to improve campaign performance.

Account Specialist

Amazon Development Centre India Pvt. Ltd
Chennai
04.2018 - 03.2023
  • Engaged with advertisers to understand their advertising goals and expectations.
  • Took complete ownership for a portfolio of accounts – Standard and High Value advertisers, and reviewed every account in the portfolio in complete detail to understand the current level of performance against key metrics.
  • Executed end-to-end campaign optimizations to improve account performance and meet clients' KPIs.
  • Performed deep-dive analysis on the advertising campaigns and implemented changes to improve ROAS, while achieving sales growth.
  • Monitored and communicated campaign progress through regular, in-depth activity reports and insights, and used this knowledge as a basis for future campaigns.
  • Identified opportunities to improve Amazon Advertising's product based on customer feedback, data analysis, and feature gaps with competitive products.

Education

B.Tech - EEE

Hindustan Institute of Technology And Science
Chennai
08-2017

Skills

  • Amazon Advertising - Sponsored Ads & DSP
  • Advertising strategy and Media Planning
  • Pay-per-click advertising
  • Campaign Management and Optimizations
  • Client Relationship Management
  • Microsoft Excel and Powerpoint

Certification

  • Amazon Sponsored Ads Certification
  • Amazon Marketing Services (AMS) Certification
  • Amazon DSP Certification
  • Google Search Ads Certification

Accomplishments

  • Awarded "Top Performance Specialist" consecutively during Q1'24 and Q2'24.
  • Recognized for successfully leading Prime Day Ad Strategy in Jul'2023
  • Awarded the "Stellar Performer Weekly Award" for providing impactful optimizations during
    seasonal event period of Q4,2021.
  • Awarded the Quality Award for maintaining an Search Optimization Quality score of 100%
    month over month for a Quarter in 2020. Maintained an Optimization quality Score of 98.5% till
    date(April 2018 - Dec 2021).

Timeline

Performance Lead

Accrue Agency
03.2024 - Current

Account Specialist

Amazon Development Centre India Pvt. Ltd
04.2018 - 03.2023

B.Tech - EEE

Hindustan Institute of Technology And Science

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