Piya Dhiman
Copywriter
Delhi
Overview
7
7
years of professional experience
Work History
Copywriter
ART-E Mediatech
05.2023 - Current
- Conceptualized and delivered creative advertising campaigns for both online and offline platforms, ensuring alignment with brand identity and personality.
- Collaborated cross-functionally with designers, strategists, and clients to develop cohesive campaigns that brought ideas to life.
- Produced persuasive and original content, including slogans, taglines, scripts, jingles, and long-form copy across industries like consumer electronics, automotive and mobility, B2B marketplaces and beauty & wellness.
- Played a pivotal role in high-stakes pitches, presenting innovative concepts that successfully secured new business and strengthened client partnerships.
- Worked on renowned clients and delivered campaigns that resonated with diverse audiences.
Contributor
VOGUE India
01.2023 - Current
- Created over 104 eye-catching and innovative pieces throughout the course of the role.
- Conducted thorough research on fashion trends and industry news to create accurate and informative articles.
Fashion Features Intern
VOGUE India
07.2022 - 01.2023
- Primary responsibility included writing one to two articles per day for the 'VOGUE Closet' and 'Wedding Wardrobe' column, which deals with daily look breakdowns for national and international celebrities, occasionally reposted by the celebrities covered and several people of media interest
- Additionally, wrote feature stories for the main website spanning across various topics around fashion, found at: https://www.vogue.in/author/piya-dhiman
- Worked on deep research for profile based stories and transcribed interviews
- The stories written were often spotted trending for national/international Vogue
Social Media Associate/Intern
Times Internet
11.2020 - 04.2021
- Worked for ten social media pages for the Times Internet product - WhatsHot, which included tasks such as - creating, scheduling and publishing city-specific stories for social media pages (in particular, Instagram and Facebook)
- Assisted the team with several branded collaborations including pitching new concepts and copywriting
- Enhanced brand presence by consistently creating engaging content for social media platforms.
Content Intern
Tripoto Travel Pvt. Ltd.
06.2019 - 07.2019
- Collaborated with the content and social media team to deliver engaging, interactive, and high-quality content.
- Trained in SEO writing, meta descriptions, ad copies, and creative social media descriptions, balancing creativity with content accuracy.
- Gained hands-on experience in a professional office environment, working closely with seasoned project heads and content creators in the media and travel industry.
On-Field Research Intern
Forum for Democracy (NGO)
06.2018 - 06.2018
- Interned with the Forum for Democracy team, led by IIT Delhi alumni and faculty, on a project in collaboration with the Aam Aadmi Party (AAP).
- Conducted random interviews to gather qualitative data on citizens' micro-level issues and satisfaction with AAP's low-cost healthcare initiatives.
- Compiled detailed weekly reports based on data collection and analysis.
Sales & Marketing Intern
Pee Safe, Redcliff Hygiene Pvt. Ltd.
01.2018 - 03.2018
- Worked on a daily basis in marketing the products via relevant social media means
- Kept a track of the engagement response and moderated the amount of effort accordingly
- Represented the product in college annual fests
Education
B.A. (Hons.) - Political Science
Kamala Nehru College, University of Delhi
01.2017 - 2020.01
Standard XI-XII - Humanities (History, Political Science, Economics, English) + Entrepreneurship
Bal Bharati Public School
Noida, Uttar Pradesh 01.2015 - 2017.01
P.G Diploma - Journalism and Mass Communication
Xavier Institute of Communications, St. Xavier's College
01.2021 - 2022.01
Skills
- Copywriting
- Ad copywriting
- Content generation
- Brand messaging
- Copywriting
Websites
Awards
Young Achievers' Award, 100% in Psychology, CBSE Board, 2017
Timeline
Copywriter
ART-E Mediatech
05.2023 - Current
Contributor
VOGUE India
01.2023 - Current
Fashion Features Intern
VOGUE India
07.2022 - 01.2023
P.G Diploma - Journalism and Mass Communication
Xavier Institute of Communications, St. Xavier's College
01.2021 - 2022.01
Social Media Associate/Intern
Times Internet
11.2020 - 04.2021
Content Intern
Tripoto Travel Pvt. Ltd.
06.2019 - 07.2019
On-Field Research Intern
Forum for Democracy (NGO)
06.2018 - 06.2018
Sales & Marketing Intern
Pee Safe, Redcliff Hygiene Pvt. Ltd.
01.2018 - 03.2018
B.A. (Hons.) - Political Science
Kamala Nehru College, University of Delhi
01.2017 - 2020.01
Standard XI-XII - Humanities (History, Political Science, Economics, English) + Entrepreneurship
Bal Bharati Public School
01.2015 - 2017.01
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