Piyal Ranjan Sen
Kolkata
Summary
Advertising leader with extensive experience at Star India Pvt. Ltd., specializing in strategic sales and revenue enhancement. Skilled in utilizing BARC analytics for actionable market insights and building robust client partnerships. Notable for developing innovative campaigns and managing teams effectively, resulting in significant performance improvements in competitive markets.
Overview
14
14
years of professional experience
Work History
Region Head East – JioStar (TV + Digital)
Star India Pvt. Ltd.
Kolkata
06.2014 - Current
- Comprehensive Advertising Management: Expertise in managing FCT/Non-FCT advertising sales, brand solutions, AFPs, district events, and impacts across 90+ channels of Linear Tv + Entire Digital Entertainment
- Strategic Business Growth: Spearheaded innovative initiatives such as 'Star Solve,' 'Sunday Square,' and 'Healthwise,' while driving revenue growth through new account conversions and strong client-agency relationships in the Eastern region.
- Data-Driven Market Insights: Utilize BARC analytics to conduct market research, evaluate competition, and optimize client campaigns through metrics like GRP, CPRP, and ASR, ensuring impactful outcomes.
- Collaborated closely with team members to achieve project objectives and meet deadlines.
- Prioritized and organized tasks to efficiently accomplish service goals.
- Identified needs of customers promptly and efficiently.
- Managed inventory and supplies to ensure materials were available when needed.
- Completed day-to-day duties accurately and efficiently.
- Contributed innovative ideas and solutions to enhance team performance and outcomes.
- Maintained updated knowledge through continuing education and advanced training.
- Worked with cross-functional teams to achieve goals.
Assistant Manager – Response
Bennett Coleman & Co. Ltd. (The Times of India)
Kolkata
12.2012 - 06.2014
- Revenue Generation & Market Leadership: Successfully drove revenue growth by crafting broadsheet packages, consistently achieving volume, yield rate, and market share objectives while positioning the brand as a market leader.
- Integrated Media Solutions & Strategic Retention: Delivered comprehensive 360-degree media solutions by integrating ATL and BTL activities, while fostering long-term revenue streams through innovative campaigns and robust client retention strategies.
Assistant Manager – Advertising
The Business India Group
New Delhi
09.2011 - 11.2012
- Strategic Marketing & Branding: Directed marketing and branding initiatives for prestigious publications such as Business India, Auto India, and Inside Outside, driving brand visibility and audience engagement.
- Creative Campaign Development & PR Management: Designed innovative brand concepts, executed event sponsorships, and managed promotional campaigns, alongside handling PR activities, press releases, and editorial content creation to enhance market presence.
Marketing and Advertising Executive
Tehelka
New Delhi
11.2010 - 09.2011
- Oversaw marketing and branding initiatives for Tehelka magazine and events.
- Organized promotional activities, handled PR functions, and prepared editorial pieces.
Education
MBA - Marketing & Finance
International Management Institute
Belgium01.2011
Bachelor of Commerce - Financial Accounting
South City College
Kolkata, India01.2009
Skills
- Strategic advertising sales
- Business solutions development
- Revenue growth strategies
- Market analysis and insights
- Multitasking abilities
- Team management and leadership
- Communication skills
- Negotiation expertise
- Sales techniques and methodologies
- Client retention strategies
- BARC analytics proficiency
- Media metrics analysis
Languages
- English
- Hindi
- Bengali
Key Projects Handled
Successfully managed marquee events across leading platforms, including SJPA Awards on Star Jalsha, Dance Plus on Star Plus, ET Bengal Corporate Awards, and Tehelka THINKFest, while overseeing readership surveys and high-profile activations.
Timeline
Region Head East – JioStar (TV + Digital)
Star India Pvt. Ltd.
06.2014 - Current
Assistant Manager – Response
Bennett Coleman & Co. Ltd. (The Times of India)
12.2012 - 06.2014
Assistant Manager – Advertising
The Business India Group
09.2011 - 11.2012
Marketing and Advertising Executive
Tehelka
11.2010 - 09.2011
MBA - Marketing & Finance
International Management Institute
Bachelor of Commerce - Financial Accounting
South City College
Similar Profiles
K.V. ShankarasubhramaniyamK.V. Shankarasubhramaniyam
Senior Manager – Programming Strategy & Insights at Star India Pvt. Ltd.Senior Manager – Programming Strategy & Insights at Star India Pvt. Ltd.
Pradeep VishwakarmaPradeep Vishwakarma
Operation Manager (Channel Head of Marathi Genre all India Ops Business) – Pravah Network Portfolio; Pravah SD/Pravah HD/Pravah Pictures SD & Pravah Picture HD at Star India Pvt. Ltd.Operation Manager (Channel Head of Marathi Genre all India Ops Business) – Pravah Network Portfolio; Pravah SD/Pravah HD/Pravah Pictures SD & Pravah Picture HD at Star India Pvt. Ltd.
Abhishek ShirkeAbhishek Shirke
Senior Sound Engineer at Star India Pvt. Ltd.Senior Sound Engineer at Star India Pvt. Ltd.