Piyali Debnath
Sales & Marketing Professional
Kolkata
Summary
Enthusiastic marketing professional adept at working with colleagues and customers of all backgrounds. Team builder and clear communicator with strong problem solving and planning skills.
Overview
12
12
years of professional experience
5
5
years of post-secondary education
Work History
Student Counsellor
Freelancing for Prudent Motorsports & Gaijinpot India
Kolkata
09.2020 - Current
- CTC : 20k/month Expected CTC : It’s negotiable.
- Advised students individually and in groups on academic programs for individual interests.
- Assisted students in exploring and selecting career paths.
Business Development Manager
Cignam Consultant Pvt Ltd
Kolkata
01.2018 - 06.2020
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Generated new business with marketing initiatives and strategic plans.
- Reached out to potential customers via telephone, email, and in-person inquiries.
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
Marketing Manager & Project Supervisor
Dream Achievers
Kolkata & Mumbai
04.2014 - 12.2017
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Identified and evaluated new technologies and add-on applications to improve and optimize marketing team efforts.
- Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Coordinated with design and media teams to develop high-quality creative assets.
script writer & production supervisor
Animatrix Multimedia
Kolkata
06.2013 - 03.2014
- Completed thorough research into assigned topics.
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
- Revised written material to meet personal standards and to satisfy needs of clients, publishers or producers.
- Delved into unique themes and subjects with each work to enhance artistic growth and skill.
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Wrote compelling, succinct, clear news scripts under tight deadlines.
Marriage Adviser
Shaadi.com
Kolkata
07.2012 - 05.2013
- Gained extensive knowledge in data entry, analysis and reporting.
- Acted as a team leader in group projects, delegating tasks and providing feedback.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Learned and adapted quickly to new technology and software applications.
PR executive & business operator
BAD Salsa Group
11.2010 - 06.2012
- Gathered information on customer opinions and adjusted plans to capitalize on current trends.
- Helped with photo and video production and performed visual and sound editing tasks.
- Produced and distributed internal and external communications.
- Executed social media plans to create cohesive online presence.
- Collaborated with other departments to develop integrated branding and public relations strategies.
- Oversaw social media presence and aligned posts to include branding and trending ideas.
- Developed campaigns to increase public awareness of company and engage customers.
Education
Bachelor of Arts - Journalism and Mass Communication
Muralidhar Girls College
Kolkata 06.2006 - 08.2009
Higher Secondary - Arts
Ananda Ashram Balika Vidyapeeth
Kolkata 04.2004 - 06.2006
Skills
Staff Management
Brand development
Product development
Client communication
Relationship building and retention
Social media engagement
Marketing plan development
Accomplishments
- Date of birth : 12/06/1987
- Sex : Female
- Marital Status : Married
- Nationalities : Indian
- Language Known : Bengali, English, Hindi
- Permanent Address : Narendrapur, Kolkata - 7000103
Timeline
Student Counsellor
Freelancing for Prudent Motorsports & Gaijinpot India
09.2020 - Current
Business Development Manager
Cignam Consultant Pvt Ltd
01.2018 - 06.2020
Marketing Manager & Project Supervisor
Dream Achievers
04.2014 - 12.2017
script writer & production supervisor
Animatrix Multimedia
06.2013 - 03.2014
Marriage Adviser
Shaadi.com
07.2012 - 05.2013
PR executive & business operator
BAD Salsa Group
11.2010 - 06.2012
Bachelor of Arts - Journalism and Mass Communication
Muralidhar Girls College
06.2006 - 08.2009
Higher Secondary - Arts
Ananda Ashram Balika Vidyapeeth
04.2004 - 06.2006