Piyu Sinha
Marketing & Corp Comms Strategist
New Delhi,DL
Summary
8+ years of experience shaping how brands communicate—internally, externally, and across platforms. Background spans technology, media, and consulting, with work ranging from content strategy and narrative development to product positioning and partner communication.
Brings structure to complex ideas and ensures alignment between what a company delivers, what it stands for, and how it’s understood. Comfortable owning both strategy and execution—whether leading cross-functional initiatives, building content frameworks, or refining messages that move across teams and audiences.
Overview
10
10
years of professional experience
4
4
Certification
7
7
years of post-secondary education
Work History
Senior Executive – Marketing & Corporate Communications
Velocis Systems Pvt. Ltd.
Noida
11.2021 - Current
- Led cross-functional collaboration with sales, pre-sales, HR, and the leadership team to drive integrated marketing initiatives aligned with business growth.
- Developed content across technology verticals, including cloud, cybersecurity, digital infrastructure, networking, and managed services—ensuring accuracy and brand consistency across all platforms.
- Planned and executed over 20 strategic events for customers, partners, and OEMs, managing structure, messaging, logistics, and stakeholder coordination.
- Managed content strategy for websites like Agilus and Velocis, including site structure, UX flow, copy, internal newsletters, and video scripts.
- Built and maintained client and OEM relationships to ensure campaign alignment, satisfaction, and service continuity.
- Tracked campaign performance and market trends to guide planning, budget allocation, and continuous content improvement.
- Mentored junior team members, supported vendor negotiations, and oversaw project timelines to ensure on-time delivery across initiatives.
Assistant Manager – Communications
DataLEADS
New Delhi
04.2019 - 08.2020
- Developed and executed content and communication strategies across digital, editorial, and branded platforms—covering newsletters, web articles, campaign assets, and internal messaging.
- Led content architecture and page planning for websites like Health Analytics Asia, ensuring structured navigation, consistent tone, and accessibility for diverse audiences.
- Managed end-to-end campaign communication in collaboration with Google and the International Fact-Checking Network (IFCN)—handling content rollout, partner coordination, and event messaging.
- Worked with editorial, research, and design teams to translate complex health and policy topics into accurate, engaging, and easy-to-consume content.
- Contributed to health literacy and misinformation awareness projects, shaping narratives aimed at doctors, journalists, and public audiences.
Senior Public Relations Executive
Kindlewood Communications
Noida
12.2017 - 04.2019
- Managed PR and brand communications for clients in education, lifestyle, and retail
- Developed campaign content, media plans, and press material
- Clients included Missouri State University (USA), Ethicus, Avishya, Ozone Group, Grand Venice Mall
Trainee – Account Management
Wunderman Thompson (formerly JWT)
Gurugram
01.2014 - 04.2015
- Supported brand strategy and campaign planning for Hero MotoCorp, ITC Hotels, PepsiCo., and Hindustan Unilever
- Contributed to ATL campaigns across print, TVC, radio, and outdoor formats
- Assisted in client servicing tasks including creative briefs, timelines, and internal reviews
- Participated in brainstorming for product launches, content direction, and seasonal campaigns
- Helped ensure message consistency across marketing collaterals
Education
PGDM - Digital Marketing & Communication
MICA
Ahmedabad, India 04.2020 - 01.2022
Masters - Journalism & Mass Communication
Institute of Management Studies
Noida, India 04.2015 - 06.2017
Bachelors - Journalism & Mass Communication
Amity University
Noida, India 04.2010 - 07.2013
Skills
- Corporate and internal communications
- Brand strategy and marketing messaging
- Integrated marketing
- Event management (planning and communications)
- Content development (web, social, presentations)
- Stakeholder coordination, and cross-functional team collaboration and coordination
- Digital marketing strategy
- Client, OEMs, and partners' relationship management
- Tools: Google Analytics, HTML basics, Webflow, Drupal, Canva, MS Office
Certification
- Best BU Star Award – Velocis Systems
- Digital marketing – MICA
- Facebook Blueprint – Growing business with Facebook
- Website and content strategy for Health Analytics Asia
- Event communications for Google-IFCN bootcamps (Delhi & Bangalore)
Languages
English
First Language
Timeline
Senior Executive – Marketing & Corporate Communications
Velocis Systems Pvt. Ltd.
11.2021 - Current
PGDM - Digital Marketing & Communication
MICA
04.2020 - 01.2022
Assistant Manager – Communications
DataLEADS
04.2019 - 08.2020
Senior Public Relations Executive
Kindlewood Communications
12.2017 - 04.2019
Masters - Journalism & Mass Communication
Institute of Management Studies
04.2015 - 06.2017
Trainee – Account Management
Wunderman Thompson (formerly JWT)
01.2014 - 04.2015
Bachelors - Journalism & Mass Communication
Amity University
04.2010 - 07.2013
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