Piyush Chopra
New Delhi
Summary
Results-oriented marketing expert with 9+ years of experience in both digital and traditional channels. Skilled in creating strategies that boost brand visibility and improve overall performance. Track record of successful campaign management and execution.
Overview
13
13
years of professional experience
Work History
Senior Manager- Digital Marketing Manager – (Head Digital Marketing)
EMAAR INDIA
09.2024 - Current
- Developed and implemented data-driven digital marketing strategies aligned with business objectives, increasing brand engagement and conversions.
- Lead the group wide marketing transformation –aligning digital strategy with business goals across residential & commercial verticals, ensuring seamless integration of technology content and platform.
- Drove cohesive brand storytelling across channels , overseeing creative and messaging alignment for digital, offline, print, outdoor and ground campaign to build premium brand equity.
- Optimized marketing investment across digital and traditional media.
- Led content marketing initiatives, ensuring engaging and high-quality content across websites, blogs, email campaigns, and social media platforms.
- Managed performance-driven campaigns across Google Ads, LinkedIn Ads, Meta Ads, and email marketing, optimizing for lead generation and brand visibility.
- Spearheaded SEO & SEM strategies to enhance search rankings and drive organic traffic, while ensuring paid campaigns achieved maximum efficiency.
- Monitored and analyzed digital marketing performance metrics, leveraging insights to refine strategies and improve campaign effectiveness.
Manager -Digital & Brand Marketing Manager
PVR Cinemas Ltd
10.2018 - 08.2024
- Lead development and execution of integrated digital marketing strategies to increase brand awareness and drive lead generation through performance marketing.
- Managed budgets effectively, achieving financial objectives while maintaining strict control over expenditures.
- Developed & executed comprehensive social media strategies across multiple platforms to increase digital community size and overall engagement.
- Monitor & analyze social media metrics to optimize campaigns and report on key performance indicators.
- Implemented successful influencer marketing programs to increase engagement & content reach to generate significant earned media value.
- Oversee annual digital marketing budget over INR8CR, ensuring efficient allocation and ROI optimization.
- Lead team of 4 social media executives, content creators, and analysts, fostering a collaborative and innovative work environment.
- Key Highlights Digital community size grew by 100%
- Lead successful performance campaign driving ROI of 35X.
- Oversee App Install campaigns contributing 59% of total App downloads annually.
- Manage a team of 4 social media executives along with 3 agencies for Performance marketing, creative & content.
- Integrated advanced marketing tools like Sprinkler & Salesforce to improve digital marketing efforts.
Senior Executive- Corporate Sales
Moolchand Medcity Pvt. Ltd
07.2016 - 09.2018
- To develop & maintain the increase in sales & revenue comparing with the database on Quarterly basis of the Patients visiting in our activities & camp.
- Organizing and facilitating free heart check-up camps, Cardio Pulmonary Resuscitation (CPR) sessions, Stress Management Workshops, Awareness Talk and Public Speech in all Empaneled PSU's & Govt bodies.
Business Development Executive
Cloudchowk solution Pvt. Ltd.
04.2015 - 05.2016
- Responsible for generating sales for their software for diagnostics Labs and Clinics.
- Listing For Zureka.in.
- Working closely with marketing team for promotion for zureka.in.
Business Development Manager
S.V. Healthcare Pvt. Ltd.
06.2012 - 07.2013
- Responsible for managing key accounts.
- Involved in acquiring new clients and business development activities.
- Interacted and market the products to best pharmacy companies in Delhi/NCR region.
Education
MBA - Marketing
IILM Institute of Higher Education
New Delhi01.2015
B.Com - Hons
Delhi University
01.2011
Senior Secondary - CBSE
Ryan International School
Delhi01.2008
Secondary - CBSE
Ryan International School
Delhi01.2006
Skills
- Digital Marketing Strategy
- Social Media Marketing
- Analytics & Data Interpretation
- Market Analysis
- Budget Oversight
- Strategic Planning
- Reporting oversight
- Content marketing
- Influencer marketing
- Marketing Automation
- Conversion Rate Optimization
- Salesforce Marketing cloud
- Sprinklr
- Google Analytics
- Adobe Analytics
- SEO and SEM
- Brand storytelling
- Digital marketing strategy
Timeline
Senior Manager- Digital Marketing Manager – (Head Digital Marketing)
EMAAR INDIA
09.2024 - Current
Manager -Digital & Brand Marketing Manager
PVR Cinemas Ltd
10.2018 - 08.2024
Senior Executive- Corporate Sales
Moolchand Medcity Pvt. Ltd
07.2016 - 09.2018
Business Development Executive
Cloudchowk solution Pvt. Ltd.
04.2015 - 05.2016
Business Development Manager
S.V. Healthcare Pvt. Ltd.
06.2012 - 07.2013
MBA - Marketing
IILM Institute of Higher Education
B.Com - Hons
Delhi University
Senior Secondary - CBSE
Ryan International School
Secondary - CBSE
Ryan International School