Summary
Overview
Work History
Skills
Academic Details Certification
Internship
Timeline
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Piyush Chopra

Brand & Digital Marketing Manager
Delhi

Summary

Driven marketing professional adept at Digital and traditional marketing, illustrated 5+ years of experience in related roles. Strategic and innovative with passion for driving brand awareness and performance.

Overview

12
12
years of professional experience

Work History

Senior Manager - Brand & Digital Marketing Manger

PVR Cinemas Ltd
Delhi
10.2018 - Current
  • Strategized developed and managed paid digital marketing campaigns across Google Ad , Instagram and Facebook with a monthly budget of Rs 35 Lacs resulting in average of 25 X ROI with revenue of over 3.5 Cr .
  • Managing and strategizing all social media channels of the Brand which includes managing calendar , ideation and execution
  • Lead social influencer marketing strategy which includes research and identify & recruit key influencer
  • Responsible for driving experiential & innovative marketing campaigns for upcoming blockbusters, formats & curated content
  • New Launches: Implement multi-channel marketing campaigns for new launch of cinemas, formats and products
  • Proactively manage and drive monthly budget process for digital and performance marketing related activity
  • Help drive ticket sales through various performance marketing initiatives triggered at different stages of event life cycle
  • Execute SEM (across bidding, ad copy and landing page optimization) and Paid Social campaigns (across Facebook, Instagram, and Twitter.
  • Develop engaging impactful and relevant creative while ensuring digitally optimized across all relevant platforms.
  • Spearhead campaigns on social media platforms including Facebook, Twitter, Instagram and YouTube
  • Managing vendor for delivering marketing collateral across 379 cinemas
  • Analyzing financial impact of promotions, formats and curated properties to innovate around it
  • Plan & optimize campaign media/ platforms (digital + traditional) for best visibility and conversions
  • Custodian of Marketing MIS and reports to management
  • Recommended and implemented successful strategies to maximize revenue.
  • Consolidated vendors and renegotiated contracts to optimize costs.
  • Managed budgets effectively, achieving financial objectives while maintaining strict control over expenditures

Senior Executive- Corporate Sales

Moolchand Medcity Pvt. Ltd
07.2016 - 09.2018
  • Expertise in organizing several conferences, public talks CME'S, health camp with proven ability to identify market opportunity and convert them in result
  • In-house Promotion.Back end Support to Billing Department to various other Department
  • Responsible for Corporate Tie up's regarding “IP, OPD, and EHC”
  • Responsible to schedule, monitor and report on activities related to the project Patient interface from time to time based on various initiatives at the hospital
  • To develop & maintain the increase in sales & revenue comparing with the database on Quarterly basis of the Patients visiting in our activities & camp
  • Organizing and facilitating free heart check-up camps, Cardio Pulmonary Resuscitation (CPR) sessions, Stress Management Workshops, Awareness Talk and Public Speech in all Empanelled PSU's & Govt bodies.

Business Development Executive

Cloudchowk solution Pvt. Ltd.
04.2015 - 05.2016
  • Responsible for generating sales for their software for diagnostics Labs and Clinics
  • Listing For Zureka.in
  • Working closely with marketing team for promotion for zureka.in
  • Market mapping for prospective clients
  • Liaison with clients for their respective projects.

Business Development Manager

S.V. Healthcare Pvt. Ltd.
06.2012 - 07.2013
  • Responsible for managing key accounts
  • Involved in acquiring new clients and business development activities
  • Interacted and market the products to best pharmacy companies in Delhi/NCR region.

Skills

    Social media marketing

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Academic Details Certification

  • Google digital Unlocked, F74TCFCMR
  • PGDM (Marketing), IILM Lodhi Road, 2013-2015, 6.8
  • Bachelor of Commerce, School of Open Learning, Delhi University, 2009-2012
  • Senior Secondary (CBSE), Ryan International School, Delhi, 2009
  • Secondary (CBSE), Ryan International School, Delhi, 2007

Internship

PVR Cinemas (Corporate office) Gurgaon, 3 months, Management Trainee, Evaluating the 2 consumer touch points – i.e. print (listing ads) and cinema / retail (the final moment of truth, as we call it in marketing) to help deliver a better customer experience.Print - Evaluate advertising for consistency, competition mapping and documenting pan-India advertising for review.Retail / Cinema - Evaluate cinema branding / communication for consistency & Effectiveness- influence.

Timeline

Senior Manager - Brand & Digital Marketing Manger

PVR Cinemas Ltd
10.2018 - Current

Senior Executive- Corporate Sales

Moolchand Medcity Pvt. Ltd
07.2016 - 09.2018

Business Development Executive

Cloudchowk solution Pvt. Ltd.
04.2015 - 05.2016

Business Development Manager

S.V. Healthcare Pvt. Ltd.
06.2012 - 07.2013

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Piyush ChopraBrand & Digital Marketing Manager