Piyush Chopra
Brand & Digital Marketing Manager
Delhi
Summary
Driven marketing professional adept at Digital and traditional marketing, illustrated 5+ years of experience in related roles. Strategic and innovative with passion for driving brand awareness and performance.
Overview
12
12
years of professional experience
Work History
Senior Manager - Brand & Digital Marketing Manger
PVR Cinemas Ltd
Delhi
10.2018 - Current
- Strategized developed and managed paid digital marketing campaigns across Google Ad , Instagram and Facebook with a monthly budget of Rs 35 Lacs resulting in average of 25 X ROI with revenue of over 3.5 Cr .
- Managing and strategizing all social media channels of the Brand which includes managing calendar , ideation and execution
- Lead social influencer marketing strategy which includes research and identify & recruit key influencer
- Responsible for driving experiential & innovative marketing campaigns for upcoming blockbusters, formats & curated content
- New Launches: Implement multi-channel marketing campaigns for new launch of cinemas, formats and products
- Proactively manage and drive monthly budget process for digital and performance marketing related activity
- Help drive ticket sales through various performance marketing initiatives triggered at different stages of event life cycle
- Execute SEM (across bidding, ad copy and landing page optimization) and Paid Social campaigns (across Facebook, Instagram, and Twitter.
- Develop engaging impactful and relevant creative while ensuring digitally optimized across all relevant platforms.
- Spearhead campaigns on social media platforms including Facebook, Twitter, Instagram and YouTube
- Managing vendor for delivering marketing collateral across 379 cinemas
- Analyzing financial impact of promotions, formats and curated properties to innovate around it
- Plan & optimize campaign media/ platforms (digital + traditional) for best visibility and conversions
- Custodian of Marketing MIS and reports to management
- Recommended and implemented successful strategies to maximize revenue.
- Consolidated vendors and renegotiated contracts to optimize costs.
- Managed budgets effectively, achieving financial objectives while maintaining strict control over expenditures
Senior Executive- Corporate Sales
Moolchand Medcity Pvt. Ltd
07.2016 - 09.2018
- Expertise in organizing several conferences, public talks CME'S, health camp with proven ability to identify market opportunity and convert them in result
- In-house Promotion.Back end Support to Billing Department to various other Department
- Responsible for Corporate Tie up's regarding “IP, OPD, and EHC”
- Responsible to schedule, monitor and report on activities related to the project Patient interface from time to time based on various initiatives at the hospital
- To develop & maintain the increase in sales & revenue comparing with the database on Quarterly basis of the Patients visiting in our activities & camp
- Organizing and facilitating free heart check-up camps, Cardio Pulmonary Resuscitation (CPR) sessions, Stress Management Workshops, Awareness Talk and Public Speech in all Empanelled PSU's & Govt bodies.
Business Development Executive
Cloudchowk solution Pvt. Ltd.
04.2015 - 05.2016
- Responsible for generating sales for their software for diagnostics Labs and Clinics
- Listing For Zureka.in
- Working closely with marketing team for promotion for zureka.in
- Market mapping for prospective clients
- Liaison with clients for their respective projects.
Business Development Manager
S.V. Healthcare Pvt. Ltd.
06.2012 - 07.2013
- Responsible for managing key accounts
- Involved in acquiring new clients and business development activities
- Interacted and market the products to best pharmacy companies in Delhi/NCR region.
Skills
Social media marketing
Performance marketing
Influencer marketing
Agency management
Customer Retention
Promotion management
Academic Details Certification
- Google digital Unlocked, F74TCFCMR
- PGDM (Marketing), IILM Lodhi Road, 2013-2015, 6.8
- Bachelor of Commerce, School of Open Learning, Delhi University, 2009-2012
- Senior Secondary (CBSE), Ryan International School, Delhi, 2009
- Secondary (CBSE), Ryan International School, Delhi, 2007
Internship
PVR Cinemas (Corporate office) Gurgaon, 3 months, Management Trainee, Evaluating the 2 consumer touch points – i.e. print (listing ads) and cinema / retail (the final moment of truth, as we call it in marketing) to help deliver a better customer experience.Print - Evaluate advertising for consistency, competition mapping and documenting pan-India advertising for review.Retail / Cinema - Evaluate cinema branding / communication for consistency & Effectiveness- influence.
Timeline
Senior Manager - Brand & Digital Marketing Manger
PVR Cinemas Ltd
10.2018 - Current
Senior Executive- Corporate Sales
Moolchand Medcity Pvt. Ltd
07.2016 - 09.2018
Business Development Executive
Cloudchowk solution Pvt. Ltd.
04.2015 - 05.2016
Business Development Manager
S.V. Healthcare Pvt. Ltd.
06.2012 - 07.2013