Focused Sales Manager having more than 11.5 years of experience in the industry committed to motivating others and offering extensive knowledge penetrating new territories and promoting product lines. Highly effective mentor driven to assess individual and group performance to implement improvements and set goals. Determined individual with background in establishing and nurturing lucrative partnerships.
● Handled entire ITC Cigarettes + Non-Tobacco in Convenience for whole Punjab Urban as well as rural part with a turnover of 40 cr for (CG) + 2.5 Cr (NTD) per month.
● Efficiently managed sales team, inculcate team spirit within sales force to ensure smooth operations within cross functional areas & retailers / distributors / strategic partners for enhanced market share
● Ensured training & development of Sales team & customers through classroom & OTJ.
● Managing brands like Aashirwad Atta, Yippee Noodles, Sunfeast Biscuits, Bingo snacks, Candyman Confec, B Naturals juices etc.
● Accountable for planning & executing all BTL activities involving scheme design & implementation, negotiation for space allocation, visibility and drafting consumer promotional plans.
Trained in consumer marketing