Piyush Kachhara
Bengaluru
Summary
SEO Manager with over 9.5 years of hands-on experience with 80+ brands & building/scaling organic growth strategies across industries like EdTech, Web3, Gaming, Fintech, Healthcare, and Travel. I specialize in turning underperforming websites into high-traffic assets through data-driven SEO, AI-led content workflows, technical optimization, and strong team leadership. I've helped scale businesses by embracing modern SEO techniques and always focus on delivering meaningful traffic, qualified leads, and measurable results.
Overview
9
9
years of professional experience
Work History
Senior SEO Specialist
LTIMindtree
Bengaluru
08.2022 - Current
- Worked with S&P 500 companies to improve their organic presence.
- Led a smooth SEO migration for a global enterprise site, with traffic uplift post-launch.
- Migrated 50K+ URLs with minimal traffic loss during domain change and CMS transition
- Introduced tools like ChatGPT and SurferSEO to streamline content briefs, audits, and keyword clustering for the team.
- Focused on semantic SEO and content clustering to increase search visibility.
- Conducted extensive technical SEO audits and fixed crawlability and JS rendering issues.
- Ran A/B SEO tests to validate metadata and schema improvements.
SEO Manager
Simplilearn
Bengaluru
04.2022 - 07.2022
- Leading end-to-end SEO strategy for 20+ subdomains, with a strong focus on topical authority, content hubs, and internal linking architecture.
- Improved Core Web Vitals across key pages — reducing load times and increasing rankings on mobile-first results.
- Developed content strategies aligned with Google’s E-E-A-T guidelines.
- Helped increase organic leads by publishing targeted content on university (.edu) domains, like UMass, Purdue, and Wharton.
- Improved the backlink profile of the parent Simplilearn website by acquiring links from a lot of .edu domains.
SEO Manager
IndusVed Associates
Mumbai
05.2020 - 02.2022
- Started as one of the co-founding members of the company.
- Created a team of six skilled SEO executives and analysts.
- Developed a Process Framework for the successful execution of an SEO campaign.
- Onboarded new clients and scaled the business to 10 clients, starting with just 2.
- Reviewed and optimized client sites to improve keyword targeting, URL strategies, website architecture, and on-page content.
- Created dynamic on-page SEO strategies to exceed market competitors and meet client expectations and beyond.
- Researched content publications, and worked closely with public relations staff to develop outreach campaigns.
- Provided detailed reporting and analyses on client website demographics and statistics using Google Analytics.
- Analyzed and audited clients' websites to address performance issues and improve functionality/user experience.
SEO Team Lead
Obbserv
Udaipur
02.2016 - 04.2020
- Helped the company make SEO the major revenue source.
- Managed a team of 12 SEOs, starting as an SEO intern.
- Created plans and communicated deadlines to ensure projects were completed on time.
- Client communication and delivery handling.
- Delivered strategic feedback and optimizations to customers within specific timeframes.
- Developed and implemented performance improvement strategies and plans to promote continuous improvement.
Education
Bachelor of Technology -
Walchand Institute of Technology
Solapur01.2015
Skills
- Ahrefs, Semrush, Screaming Frog
- SurferSEO, DeepCrawl
- GA4
- Google Search Console
- Looker Studio
- Core Web Vitals
- Structured Data
- JavaScript SEO
- Local & International SEO
- Topical Clusters
- AI Content Optimization
- Conversion Rate Optimization
- SEO Automation
- Team Management
- User experience
Accomplishments
- 3x monthly revenue for a U.S. travel brand in under a year, from $50,000 to $170,000
- Led over 80 website optimizations across multiple CMSs
- Featured snippet campaign: achieved 35+ featured snippets for Simplilearn for long-tail queries
Timeline
Senior SEO Specialist
LTIMindtree
08.2022 - Current
SEO Manager
Simplilearn
04.2022 - 07.2022
SEO Manager
IndusVed Associates
05.2020 - 02.2022
SEO Team Lead
Obbserv
02.2016 - 04.2020
Bachelor of Technology -
Walchand Institute of Technology
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