Piyush Kumar
Gurugram
Summary
I'm a content strategist with 3 years of experience creating impactful content for brands like Swiggy, Instamart, and Netflix. I blend creativity with strategy to craft narratives that drive engagement and brand love.
Overview
3
3
years of professional experience
Work History
Content Strategist
Youngun
Gurugram
03.2022 - Current
- Created and executed high-impact content strategies for leading digital-first brands such as Swiggy, Instamart, Netflix, and Zepto.
- Ideated and scripted content that regularly trended across platforms and was picked up by leading media outlets.
- Led the end-to-end ideation process — from trend spotting to scripting.
- Key Viral Campaigns & Wins:
- Swiggy Instamart – New Year Surprise Campaign (Covered by India Today): https://www.indiatoday.in/trending-news/story/swiggy-instamart-delivers-a-hot-surprise-to-customer-for-new-year
- Swiggy – Couple Orders Food for Their Engagement (Covered by NDTV): https://www.ndtv.com/offbeat/couple-orders-food-from-swiggy-for-engagement-ceremony
- Swiggy – Kohli Fan Story (Covered by India Times): https://www.indiatimes.com/news/sports/swiggy-gifts-1-month-of-free-food-to-dedicated-virat-kohli-fan-who-travelled-1568-km-for-ipl-2024-eliminator-634999.html
- Zepto – #NahiMilega Campaign (Covered by afaqs!): https://www.afaqs.com/news/advertising/zepto-launches-new-campaign-nahi-milega-featuring-uncle-ji
Education
Bachelor of Computer Applications -
Guru Gobind Singh Indraprastha University (IPU)
Delhi07-2022
Skills
- Content Strategy
- Campaign Ideation
- Copywriting
- Virality Planning
- Social Media Marketing
- Pop Culture Trend Mapping
- YouTube
- X (Twitter)
- Canva
Languages
- English
- Hindi
Timeline
Content Strategist
Youngun
03.2022 - Current
Bachelor of Computer Applications -
Guru Gobind Singh Indraprastha University (IPU)
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